WHAT BUSINESS ARE WE IN

Abhi Rajeev Rejii

31/08/2005

See attached tabulation (of database) and diagram

In each major city of India, we are making a partner-network of

• Newspapers (then FREE JAS) - WWJ
• Placement Agencies (\{ then FREE WEBSITE / \{partners of GR)

Corporates (Employers) in each city, patronise (give business) to both, newspapers \& Placement agencies.

Corporates give advts to newspapers (job-advts \& other advts).

Corporates may also be giving "executive search assignments" to placement agencies.

So, if Corporates are their "CLIENTS", it would be natural to expect that local newspapers \& local placement agencies, would know them and even keep in touch with the Recruitment Managers of each company (who decides whether to give advertise a job in newspaper)

or to advertise on a jobsite or to hire a brick-and-mortar placement agency for database-search / Headhunting).

But, it is quite likely that Newspapers of (say) Bhopal and the placement agencies of Bhopal, do bf{NOT possess {COMPREHENSIVE / EXHAUSTIVE data re: all Bhopal Corporates.

We can make such a database available to both ({maybe, ONLINE / DYNAMIC) and only to those

• Placement Agencies who become partners of GR.
• Newspapers who print JAS in their papers.

With such a {Comprehensive database of {LOCAL EMPLOYERS / CORPORATES at their disposal,

both ({Placement Agencies AND Newspapers) can now {approach / target these corporates for {getting business.

Business of {Job-Advts.

• printing in local newspapers

or

• hosting on local (partner) jobsites

3/7

But {how do WWJ {and/or GR {benefit?

• by this {competition between the two to get the {same business?

{Viz: business of job-advts.

May be there is no {immediate / short term benefit. Only {long term benefit.

As far as {Partner Placement Agencies are concerned, the {benefit ({of making available database) is {quite clear - and also immediate.

If {partner placement agencies can {"market / sell" their {websites ({subscriptions) to a {large no. of LOCAL CORPORATES, they {can / will make money. If they {do, they will {stick with us ({because we help them make money).

In the process, {GR will also get more job-advts / resumes.

And thru the {mechanism of JAS, these {very same Local job-advts ({first posted on a partner website), will also go into {local paper's "Job supplement"!

So, {local jobseekers will get to see, same job-advt on a {local

placement agency's website and also in the {daily "Job supplement" of a local newspaper!

So the {jobseeker gets exposed to {same job-advt. TWICE!

So, a local {placement agency ({Who becomes our partner) can go and tell a {local Employer,

"Sir

{Post your job-advt. on my jobsite.

{Next it will enter COMMON database

{of GR

{Next it will enter into WWJ database

{Next WWJ will email it next morning

{to our local newspapers (as JAS)

{Next our local newspaper will print it

{as a "Job Supplement" for all its

{subscribers to SEE it

So, {even if our local jobseekers missed {"SEEING" your advt. on my

Website, they will {most certainly SEE it in {local newspapers, the {very next day!

{And for republishing in local print-media, you pay nothing extra!

"for {price of ONE, get {ONE more free!"

NOW, our {partner Placement agency can {turn to local newspaper editors and address them as follows:

"Sir,

{When corporates post their job-advts {in Times of India (print-media), their job-advts {get uploaded on timesjobs.com, for FREE, {giving the advt DOUBLE exposure at no extra cost.

{But if you do not have your own captive website, you cannot make such a promise / offer to your Corporate Job-advertisers.

{Go Ahead!

{Make the promise.

{Treat my website as YOUR website.

{I will upload all your print-media

job-advts on my website, absolutely {FREE!

For {job-advt posting on my website, I will give you {FREE SUBSCRIPTION -

{and for UNLIMITED No. of JOB-ADVTS getting printed in your newspaper.

{Simply REGISTER on my website -

{and while doing, circle / select the category

• Corporate Employer {O
• Placement Agency {O
• Print-Media Newspaper {O"

{Abhi / Rajeev / Rejii

{Do you see any flaw in these arguments?

{Are we able to make this a win / win {situation for both, the local newspaper / {the local placement agency - and of {course, the local employer too?

{If you agree, I can develop, an {Implementation Strategy

[Signature]

31/08/05

DATABASE

CITY = BHOPAL

Ser No	PUBLICATION Name	Graduation	Placement Agencies Names	Corporate Job Advertisers
	\leftarrow {This database under preparation	\leftarrow {This database ready	\leftarrow {This database can be extracted from 49,000 records
		Having advts.	No website.	Name
			Name	E-mail
				Phone

Diagram Snippet:

Partners of WWJ ({then JAS)

{Newspapers of BHOPAL

{Corporate Job Advertisers of BHOPAL

{Data Extracted from downloaded Job Advts

{Placement Agencies of BHOPAL

{Partners of GR

Text:

Annex

A WIN/WIN SITUATION

Diagram showing a circular flow with elements:

1. WWJ (World-Wide-Jobs)
2. Local Newspapers (Receives JAS from WWJ, Sends Job Adut/Paid to Local Corporates)
3. Local Corporates (Sends Job Adut/Paid to Local Placement Agency/website)
4. Local Placement Agency/website (Sends Red arrow to WWJ-GR)
5. WWJ-GR (Sends Red arrow to WWJ)
6. Free Uploading (Receives flow from Local Placement Agency/website)

• (JAS arrows are shown between WWJ and Local Newspapers)
• (Paid Job Adut arrows are shown between Local Corporates and Local Newspapers, and Local Placement Agency/website and Local Corporates)
• (Red arrows are shown for a reverse flow from WWJ-GR to WWJ and Local Placement Agency/website to WWJ-GR)

Text:

Hemen Parekh

From: Hemen Parekh

hcp@recruitguru.com

Sent: Saturday, July 16, 2005 6:25 PM

To: 'cyril@vxceed.com'

Cc: 'abhinandang@recruitguru.com'

Subject: www.World-Wide-Jobs.com ( WWJ )

July 16, 2005

Dear Cyril

It has been a long time since we met last. Let us meet when you are in Mumbai next. I underwent a bypass surgery 8 months back but now I am fine.

During last one year, I have been busy with launching of

www.World-Wide-Jobs.com ( WWJ )

We have already tied-up with Airtel & MTNL and are in negotiation with TATA Indicom.

No. of registrations are modest so far. It will take time for jobseekers to realise the benefits of getting job-alerts on their mobiles/being able to apply online from their mobiles. I am confident this unique service will catch-up in a big way.

I would appreciate if you can find a few minutes to visit WWJ and then send me your comments/suggestions.

You will also find a blog at

www.mouthshut.com > Internet > Jobs > World-Wide-Jobs

May be you may want to post your own review!

Please convey my regards to Sunita. Do write.

With regards,

Hemen Parekh

Mobile : +91 93245 06715

Email : hcp@recruitguru.com

7/16/2005

Text:

JAS proposal sent to 470 Newspapers on July 09, 2005

follow-up email to

unsaved://new_page_1.htm

July 16, 2005

Dear Sir/Madam,

The Virtuous Circle

I hope you have received our folder (The Virtuous Circle) posted last week.

It contains a proposal whereby you can double the circulation of your publication - without incurring any cost!

Already 5 publications have registered to receive job-related FREE content from

www.world-wide-jobs.com >> FREE Content

Their names appear under link "Already Registered". They have already started receiving daily tabulation of

Job Advertisement Summary (JAS)

You may want to do the same.

Regards,

Hemen Parekh,

hcp@recruitguru.com

Mobile : 0 93245 06715

SENT TO - 369 email IDs

If we want to compile database (consisting of following fields),

Taj Lands End

Mumbai

how can we do? How long would it take?

www.ispai.com/members.html

Provides

• Name of Service Provider
• CEO
• URL
• Contact Person
• E Mail ID of Contact person

 

ISPAI Members

Taj Lands End

Mumbai

List of letters and corresponding numbers/data points

A - 1

B - 4

C - 3

D - 2

E - 2

F - 0

G - 2

H - 4

I - 4

J - 0

K - 0

L - 0

M - 0

N - 1

O - 1

P - 3

Q - 0

R - 4

S - 6

T - 5

U - 0

V - 2

W - 0

X - 0

Y - 0

Z - 0

44

Almost all have websites

Band Stand, Bandra (W), Mumbai 400 050 INDIA

Tel.: 91 22 5668 1234 Fax: 91 22 5699 4488 www.tajhotels.com

Registered Office : Mandlik House, Mandlik Road, Mumbai 400 001

The Indian Hotels Company Limited

E-Mail to Members of ISPAI (Excluding BSNL/MTNL)

July 07, 2005

Dear

Name of Contact Person

What Business Are We In?

Nearly 30 years ago, marketing guru Theodore Levitt said (in his famous essay, "Marketing Myopia"):

"American Railroads died because they thought they were in the railroad business, instead of saying: We are in transport business."

You may wish to ask yourself:

"Are we in Internet-provisioning business? Are we in bandwidth business or are we in content-delivery business? What core human needs do we satisfy?"

If you were to redefine yourself, would you want to be a "source" of information that millions of potential internet subscribers desperately need - now/immediately?

Such as,

Information on 2000 + job-aduts getting posted on major Indian jobsites, everyday.

Text:

If you agree, source this content (absolutely FREE) from

www.World-Wide-Jobs.com > Free Content

Then upload on your website, with a link on your homepage which reads,

Latest/Freshest Jobs

Customer-acquisition cannot get any cheaper!

With regards

Abhinandan.