Nirmit, Kartavya, Inder
Enclosed
find my notes on this subject. This is, by no means, comprehensive and you must
feel free to add more points/ question.
The core - team will consist of Inder &
Kartavya. They would, as needed, seek help from Nirmit/ Raju/ Sri Ram. Since,
target date for preparation of CONECTP NOTE is 18the January 2003, there should
be a weekly review meeting of core - team with Nirmit/ Raju/ SriRam.
Nirmit may consider involving Krishna who is
expected to joint on Dec. 9
cc : Abhi
cc : Raju
cc : SriRam
DIVERSIFICATION PROJECT
Points/ Questions to be raised/ answered "
. What is
the status of current usage of software - based recruitment systems/ methods/
solutions amongst Indian Corporate? - Among our current / Past Clients?
Does this awareness/ usage differ from
.
Industry to Industry
. City to
City
. Large
Cos to small Cos
What % & which types of Corporate have already
installed SAP/ RAMCO/ PEOPLE soft exp packages?
What is their extent of "Lock - In"?
Stage / State of implementation?
How would this affect / impact their willingness/
decision to accept / adopt a "Recruitment Software Package" being offered
by 3P? Will they be reluctant? Would they want 3P package to get
"Integrated" with their existing EPR system?
How computer
/ Internet Survey are Indian HR/ Recruitment Mgrs? What is the extent of
Computerization in the HR depts. of Indian Corporate? Are computers primarily
used for attendance - record / payroll/ benefit administration/ level - records/ maintenance of annual reward
history
How many
(-and what kind of) Companies use computers to create / maintain
.
Employee Databases
.
Resume Databases
What is the satisfaction of their "Search -
engines" ?
How many companies have installed/ used, standard /
brought - out HRM Software Packages ? at what cost? For how long? Stand along
or LAN versions ?
Have any used "Recruitment software
Packages" ? For how long? Purchased from whom? at what price? what is their
experience ? would they what to buy another / superior package? What
additional/ missing features would they want incorporated in such new package ?
Companies who advertise their jobs/ vacancies on
their own websites what is their experience so far? What kind of response (No.
of applications/ resumes) do they get? Does this response vary with the
"level" of vacancy? eg. more for junior/ fresh openings & very
little for senior Positions ?
Do they use their websites / web servers, only as a
"Resume - Grafting" device or do they have their, end to - end, entire
recruitment process taking place on their websites ?
Companies who post their own vacancies on their own
websites ?
Do they also
use Naukri / Monster / Jobs Ahead/ Jobtreet/ Job ad/ Sapporna/ Ma Foi etc. For posting their vacancies ? Do they get
better response (quality / quality wise) from these job boards than their own website?
Are junior
HR/ Recruitment executives / supervisors, more computer - Survey than their
older bosses?
Are these
junior executives "driving" the computerization of their HR depts.
Do senior/ older bosses (HR Mgrs), feel threatened
by the computer sarvyness of their juniors? Do they resist Computerization?
How do HR depts. "Justify" Computerization
of their process? How do they "quality" the benefits of computerization? What is top -
management attitude towards computerization of HR dept?
What % of Junior / entry - level HR executives are
qualified as MBA (HRD / Personnel) ? Is there a general trend to hire more
& more of these?
If this be the case. should we "gift" ,
3P's "Recruitment Software Solution/ Package", to all colleges /
Institutions offering Post - Graduate HR/ Personnel Courses? These are future
decision - makers and if, they get used to using 3P software package form their
college - days, they will, likely, buy / recommend same package when they join
a Company ! Brand - loyalty.
How many Corporate (- and which), use psychometric
& other similar skill/ knowledge testing "Tests" for their recruitment
and if yes, at what "level" ? would they what such "TESTS",
integrated in 3P's software package?
There is no sensel point in designing / developing
such tests on our own (reinventing the wheel). But if we want to integrate,
readily available/ standard packages into 3P software solution, we would need
to have "Licensing" with the manufactures.
Obviously, we will need to prepare a list of
existing marks and vendors of Indian Recruitment (- and also general HR)
software packages. We will need to tabulate & compare their
"Features" / their "strong" & "weak" points.
Then, we will need to sharply "question"
their existing users about their experiences. Such intense "analysis /
dissection" of Competitor's products would enable us to design a superior
Product.
We must also analyze "Imported/ Foreign"
products being used by Indian Corporate & learn from their experiences / support etc.
We would need to decide whether to meet / dialogue
with HR/ Recruitment Managers, on a one - to - one basis or in a group of ten/
fifteen. May be, we will need to adopt both the methodologies, depending upon
which (level) HR Manager would be able to "Continue" most, in which
kind of environment. Some may "Share/ reveal" real (poor) experience,
only in the privacy of a one - to - one meeting ! A time bound
"Schedule" of such meetings must be drawn up.
What % of the firms/ companies are looking for.
. A
separate Recruitment Software Package only
. A
Comprehensive HR Software Package where "Recruitment" Package is one
of the modules?
Could we possibly build this software as a series
of "Modules" which, a company can buy license over a period of 3/4
years, as its "need" grows and as its budget permits? Could these
modules integrate / interface with any existing legacy systems of a Company?
To what extent should as we try/ attempt the
"Recruitment Package" (being. Sold/ Licensed) to be integrated with
. Our
Website
. Our
Order Execution System
.
Company's own "Annual Manpower Planning / Budgeting" System.
This (decision) would depend upon
. Whether
we want to make money selling, out - of - lox, recruitment software packages.
OR
. Whether
we want to make money, when User Company is made / forced to give us an
"Executive Search Assignment? as a result of using our package.
Shall we market the recruitment package on our own,
or can we think of a distribution network of
. Independent
HR Consultants
. 1000
placement agencies
.
Jobsites (Naukri/ Job ahead etc.)
. NIPM
(National Institute of Personnel Managers)
. CII / Assoc
ham/ FICCI/ NASSCOM/ Inst. Of Engineers / IIPM/ HRD Network / ICS/ ICWA etc.
etc.
. ERA
For each such "Channel", we must ask -
& answer -
"Why would they want to do this? What do they
stand to gain? "
How would creating / marketing a "Recruitment
Software Package" to hundreds of Corporations, help us in establishing 3P
as
. THE
INDUSTRY STANDARD?
. For
Executive Search, Corporate India's First Choice ?
If WE, don’t do this, do we for see, Following
doing this ?
. ABC . Naukri
.
Ferguson . Jobs Ahead
.
Shilputsi . Jobstreet
. PSS . Monster
. MaFoi . Jobsdt
.
Sampoorna
. Hewitt
. Egon
Zander
. Korn
Ferry
Vis -a - Vis other competing executive Search firms
of India, how are the better (- or worse) placed, in developing/ marketing such
a Recruitment Software ?
In which aspect do we score over them & where
do they score over us? - as far as development/ marketing of such a software is
concerned?
Which of them have (-as compared to us)
. Better
vision / better tenacity ?
. Better
technology (development - skills)
. Better
marketing acumen
. Deeper
pockets (Sustainability) ?
. Better
VC Support ?
. Greater
Client - Base ?
After 2
months initial
Survey/ Study / dialogue with HR mgrs / preparation
of "FINDINGS" - Report/ preparation of "CONCEPT - NOTE"
etc,
. How
long will it take to bring out a mark table V 1.0 of the Software?
. How /
where will we "test" it?
. How will
we finance the development/ marketing cost?
. How
will we "price" it?
. How
will we "market" it?
We need to build into our "PROJECT -
REPORT", answers to these - and similar - questions, including,
. do we
need VC funding ?
To systematically complete the task within
stipulated period of 2 months, we must immediately (within this week itself),
draw - up an "Action - plan / Project - Plan", of all
"activities" to be undertaken/ completed, by what target date, and by
whom.
Unless we set "Bench - marks" & daily
measure our progress against these, we cannot hope to achieve the desired results.
In order to collect / compile/ collate/ analiyse,
information/ data from selected HR / Recruitment managers, we need to quickly,
prepare a "QUESTIONNAIRE".
It should be as far as Possible an
"Objective" questionnaire, with "Yes/ No", "True /
False" type of questions, or
having questions which require Simple ticking on a scale of 1 - to - 5.
Even then, do NTO expect any HR manager to
fill - in this questionnaire ! Best way could be for Nirmit/ Sri Ram/
Raju to ask the questions, across the table, and for Inder/ Kartvya to listen
& fill up/ tick the appropriate value on the questionnaire . This is the
best method.
h.c.parekh
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