Abhi
Sometime back, I mentioned that WWJ has very little
to offer to a Jobseeker by way of "Experience".
On all other Jobsites, the moment he enters
"Job - search Criteria" and Clicks, he is able to SEE/ EXPERIENCE,
dozens or hundreds of Job- advts.
So, he "Expects" a similar experience on
WWJ too.
But WWJ,
kind of leaves him "High & dry", since we do not show/ display
any job - advts!
When a person's (legitimate) exp expectations are
not met, he feels very frustrated - very cheated! He feels, he has been taken for a ride!
The more & think about this, the more I am convinced
that, genuine job - seekers may be keeping away from WWJ NON - FULFILLMENT.
One way to overcome this feeling of bewilderment
(what next?), is to introduce a page as attacked.
Such an arrangement would have following
advantages:
Now he can "see" (experience), the actual
job advts that he could expect to receive - if he becomes a JAM subscriber. So
here is VISUAL Proof - not a mere "CLAIM”!
This is further reinforced by display of "Job
Alert SMS" right below - Corresponding to that Job - Advt.
We should seriously explore the possibility of
highlighting (in different colour), within the body of the advt., those words,
which he has picked / selected in his "Job - preference".
So he is not happy with the job advts displayed, he
will go back & try another combination of keywords (in job - preference
form) - and then immediately SEE another set of job - advts.
the "optimum" mix of keywords. From our
point of view, HIS "trial & error" experimentation has great
value. This enables matchmaker to
deliver "relevant" jobs - which is our USP
The jobseeker - thru his frequent
"experimentation", helps us achieve OUR us!!
He spends his time/ effort to ensure that he gets
must relevant job alerts. We too benefit.
If we store all keywords that he experimented with
before zeroing - in/ finalizing on the final set, then, someday, we may even be
able to develop an "EXPERT SYSTEM", which would be able to even
suggest/ recommended the keywords that any jobseeker should select, based on
his resume (The keywords contained in his resume).
Storing all earlier keywords in the
"sequence" in which they were picked/ discarded / replaced, will tell
our Expert system, how human brain works!
Thru this page (sample job advts), we are adding
"Interacting". This element is very important - because this is what
he is used - to, on all jobsites.
We just cannot say/ imply that
Because we are NOT a jobsite, therefore we don't
offer "Interactivity”! That would be arrogant.
Whether it
is WWJ or any other site, a visitor expects interactivity. No one wants to
visit a "BROCHURE" website !
Bing able to view a job – advt. and its
corresponding SMS alert simultaneously, has another advantage viz
MANAGING CLIENT EXPECTATIONS.
Now we are CONDITIONING him, by saying, Look, we
have restriction of 160 characters so, what you will get to see on your mobile,
will be the SMS shown below. No more. But rest assured, this SMS is backed by a
true, blue - blooded, detailed job - advt, as you can see ".
Of course, SAMPLE JOB ADVT. page will require an
online database of may be 10 K job - advts, all the time, besides Matchmaker.
Next >
Button will reveal the next "matched" job - advt.
Please give this proposal a serious thought, as
soon as you are free from TATA trials.
h.c.parekh
