12 Sep 2003
BRANDING/
POSITIONING OF RECRUITGURU
The
overall/ main slogan of Indusland bank is "CARE AT EVERY STAGE OF
LIFE"
Obviously,
they want to "hook" a person for entire life - birth to death !
Perhaps they have realized that it is much cheaper / easier to "hold
-
on" to an existing customer than to rope - in a new one.
In
enclosed page, I have written down their numerous "Punch-lines" for
each of their products/ services. They want these punch lines to convey, in
very few words, what the bank "stands for". Thru these, they want to
create an image/ an impression to be etched in readers' minds. This is a part (but
not whole) of their "Branding/ Positioning" exercise.
In my
note on "Positioning of Recruitguru" I have suggested similar punch
lines for our various services. We would, boldly / prominently display these (punch
lines) both on our website and on our printed literature / brochure (including our
letterheads / visiting cards etc)
INDUSIND
BANK
Product
Service Punch line
Fast Cash Leverage
our Network for your convenience Operate your account from any Indusind Bank
branch, with the Fast cash facility
Indus
senior citizen Higher
interest rates and extra "CARE"
DEBIT CARDS Convenience in life comes in
various forms. One of them is. The Induisind Bank International Debit card.
INDUSNET Bank through the net of your convenience
Online personalized assistance available at www.indusind.com
INDUSCOMFORT Multiple benefits for corporate and
employees.
INDUSLOANS Hassle
free personal Loan in flat 16 working - hours.
Also
an offer is Car Loans, Home Loans, and Loans against shaves etc.
HEMEN
PAREKH
