WINTER HUNGAMA

Shreyash Ankolaer (3P)

From: Customize Resume <customizeresume@gmail.com>
Sent: Tuesday, January 11, 2011 8:20 AM
To: vishal.chandankar@relianceada.com; khalid.sayed@relianceada.com
Cc: rohan_daxi@yahoo.com
Subject: Winter Hungama

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Dear Vishal / Khalid,

Winter Hungama

Some 10 years ago, Reliance gave away a mobile handset FREE (approx. price Rs. 1000/-) to anyone subscribing for 18 months in advance.

And set a world-record of 100,000 customers on a single day!

All because of an “unfilled” need.

That Monsoon Hungama record remains unbeaten till date.

Most likely today, a BigTV Installation Kit costs about the same, viz. Rs. 1000/-, 2 months from now, it may drop to Rs. 500/-.

To promote Job Alert Channel, could you consider giving away the Installation Kit “free”, along with a long duration subscription for 20 months (@ Rs. 50/- per month)?

With such an offer, each of the 235 Reliance World stores selling just 5 long-term subscriptions/day would total 1175/day.

Bringing in Rs. 11.75 lakhs/day.

It is obvious that any jobseeker opting for this “Job Alert Channel Pack” would certainly buy another entertainment / news pack as well.

With 10,000 graduate jobseekers entering the job-market every day, a target of 1175/day does not seem all that daunting.

And no other DTH operator is better placed than Reliance to launch a Winter Hungama!

With regards,

Hemen Parekh
Jobs for All = Peace on Earth