Nita Patel (3P)
From: HCP <hcp@recruitguru.com>
Sent: Thursday, January 06, 2011 1:47 PM
To: vishal.chandankar@relianceada.com; khalid.sayed@relianceada.com
Cc: rohan_daxi@yahoo.com
Subject: JOB ALERT CHANNEL IN DGF JOB ALERTS.doc
Attachments: CustomizeResume_B2C_Scenario.pdf; JOB_ALERTS.doc
Dear Vishal / Khalid,
Enclosed find a comparison of Job Alert on Mobile – JAM services of Naukri / Monster / Timesjobs.
Earlier, during my visit to your office, I have given you a comparison between:
DishTV + Monster Job Channel
(note: this is NOT a job-alert channel)BigTV + CustomizeResume Job Alert Channel
In his seminal essay (Marketing Myopia), some 40 years back, Theodore Levitt wrote:
“If you don’t make yourself obsolete, someone else will.”
That was before DTH broadcast / Internet / Mobile phones.
If he were to re-write today, he would say:
“Either you make competition irrelevant or get ready to become irrelevant yourself.”
For all we know, DishTV may already be working on,
Video Interviewing is easy
Next.
How can we make Job Alert Channel to self-advertise?
Here is one possibility:
When a Job Alert Channel subscriber “Applies”, our server delivers (emails) his resume to the concerned Recruiter / HR Manager.
From such a resume, we will remove all links / references to
www.CustomizeResume.com
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