LEARNING FROM THE PAST

Holck-Larsen's Birthday

July 4, 2005

Abhi

Rajeev - Rejji

Learning From Past

If we manage to "learn" from our past mistakes, I don't call them mistakes; I call them

"Learning Experiences"

• because we benefit in next round.

But this is possible, only if you make a in-depth/critical analysis of each  every experiment and ask

Why it did not succeed?

What went wrong?

I have made such an attempt in enclosed pages. Let us use this analysis to make sure that, when we launch Global Recruiter. Net by mid-August, it becomes a "success".

(Signature)

Our Experiments in Virtual Community Building.

3P Partner Program (3P)	Global Recruiter (GR)
- What did we do wrong?	- What will we do right?
- What mistakes we made?	- How will we correct mistakes?
Year 2000 (ahead of time)	2005 (May be right time)
3P was a "brick  mortar" company. 3Pjobs.com was conceived primarily as an "Online" order-booking mechanism with 3P in the centre  partner websites on the periphery.	Recruit.com is purely/entirely into "online" (e) recruitment, with no brick  mortar operations. It will have following (virtual) "manifestations": - WWJ (For Candidates) - RecruitGurus (For Corporates) - GR.net (for both).
3P Consultants (offline) Business Model was transferred online viz: - Hide Corpo. from Candidates - Hide Candi. from Corporates - Reveal each other's identities ONLY after corpo. confirms its "Order" on 3P Consultants at 12%-16% etc. 3P acted as a "Broker/Middleman/Commission Agent"	GR will follow same Business Model which job-sites have been following for several years, VIZ: - Merely act as a platform for Corpo.  Candidates to find each other freely without any obstruction from the concerned jobsite GR will act as a "Enabler/Facilitator/Renter of a 'Meeting-Hall'"

 

3P	GR
Once a Corpo. Conducted online Search  Shortlisted Candidates (Without knowing their Identity/Contact Info), then the action shifted to ground (3P's consultants sitting in their chairs). NOW these "brokers" coordinated further "Interactions/meetings" between the Corporates  Candidates, kept track of interviews/appointments/Salaries fixed (in order to raise invoices on Employers).	GR will have no "back-office" role. Even partner jobsites will have no back-office role. There will be no attempt/effort to keep track of: * Which Corpo. Shortlisted  met how many candidates  when * Which candidates got appt. letter and joined whom/when
3Pjobs was to derive its revenue from each appointment made by each Corporate, who shortlisted candidates online. Revenue was "Usage/"Contingency" based (appointment-based).	GR will derive NO revenue, either directly from Corporates or indirectly (as Commission) from partner jobsites. Even partner jobsites' revenue will consist of "Subscriptions" from Corpo. for \mathbb{D Job Posting \mathbb{P Resume Search. Subscriptions are fixed amounts for time periods (Q - Annual etc).

 

3P	GR
Revenue-sharing between 3P  partner websites was a Complicated model, requiring extensive/intricate record-keeping software.	Partner jobsites will continue to earn their subscription-revenues from their Corpo. Clients as before  charge/modify these amounts anytime they wish. GR will not even care to know what subscriptions are being charged by partner jobsites  where.
(Table illustrating revenue share: Who Brought the Job/Resume "Order" (Corpo/Partner A, Partner B) vs. Partner A/Partner B share)	As far as GR Is concerned, a partner jobsite may grant FREE access to its Corpo. Clients  we don't care!
Even though, we developed  installed a complicated  transparent ADMIN TOOL, which can be accessed online by any partner website, I don't think they, either fully understood how revenue-sharing worked OR trusted us, even if they understood it correctly! At that time, such revenue-share concepts were unknown in India.	Our only concern would be that each partner job-site, manages to get Substantial no. of \mathbb{D Job Postings \mathbb{P Resume Postings. It is NOT our concern, how a partner jobsite manages to pull this trick! If we are dis-satisfied with a partner's performance on these counts (over \mathbb{4 months), we may discontinue their membership!

 

3P	GR
Our focus was on "Non-Job-sites" (travel-legal-women etc). We thought they would be anxious/keen to become our partners-and find a revenue-stream. But we forgot that most did not have any contact/exposure to Corporates most did not know how to go out  sell Subscription (Job Post/Resume Search) to Corporates most did not have any "clue" at all, as to how online recruitment works most did not take up this seriously since it was not their "Core" business or competence. most dotcoms thought hardwork was unnecessary "evil"! All that mattered was getting "eyeballs" by burning VC money!	This time, our focus will be on Jobsites-smaller/insignificant players in the online recruitment market, but at least those who under-stand e-recruitment  how it works (business-model)  where one can make money (revenue-model).
	These will be local jobsites with local Corpo. Clients  small resume  job's databases. They have only regional exposure to Corporates  jobseekers.
	They could be small but specializing in online re-cruitment of a "niche" * Software Industry (Sampoorna) * Legal Industry * Insurance * Hospitality * Shipping \dots etc etc. At little extra effort, they may want to Cater to a whole range of industries.
	These could be "brick/mortar" placement agencies wanting to move up to "online", as a "Complimentary diversification".
	Young/energetic/fresh MBA with HR specialization.

 

3P	GR
From day one, we were focussed on Revenue-generation  our share.	Our focus will be on getting job-adverts (primarily) and resumes (secondarily). Using these job-adverts (for generating JAM), we will make money thru JAM.
The following features were not thought of or even possible to offer: * E-mail alerts to Candidates * Job-Advt. Broadcasting (JAB) for Corporates * Resume Blasting for Candidates To Placement Agencies To Corporates * Attaching "Function Profile" graphs to text resumes while forwarding to Corpo job-advertisers (When candidate clicks "Apply Online")	These features will be incorporated.
	None of these features would require a partner to share with GR any revenue that the may derive by offering these features to either Corporates or Candidates.
	However, we will try our best to Convince partners that, at least initially, they must offer all of these features "FREE" (to both Corpo.  Candidates), in order to get thousands of Corporates  millions of candidates to start using GR-Building-up a huge "clientele" IS FOREMOST priority.

 

3P	GR
All partner jobsites pulled  presented (to Corpo.  Candidates), only same/identical U/I (Job Post/Resume Post/Job Search/Resume Search)	Any partner jobsite would be able to Continue using its own/existing U/I.
There was no way a partner jobsite could Continue using its own/existing U/I, even after becoming a partner.	If a partner jobsite wishes, it can drop its existing U/I and switch over to the STANDARD/UNIFORM U/I available on GR.
This "mandatory" use of 3P's STANDARD U/I was no problem for "NON JOBSITES" because they did not have to give up anything in which they might have made financial  emotional Investment. But jobsites (in the business of online recruitment) felt very uncomfortable.	We believe, this flexibility will attract many small "JOBSITES" to join-up GR. There is always a resistance to "change" and jobsites may not want to jettison their "historical baggage" immediately. After they have been our partners for a few months and enjoyed the fruits of partnership they would be much more amenable to any change that we may suggest.

 

3P	GR
Corporates  Candidates had direct access to 3Pjobs.com. They could - Post Jobs/Post resumes - Search Jobs/Search resumes So, in a manner of speaking/thinking, 3P was no different from any other partner website-just one of them!	There will be no "direct access" to either Corpo. or to candidates to GR. They cannot "log-in" to GR directly! They can "log-in" to GR only thru a partner website.
To some (potential) partners, 3P might have even appeared as a "Competitor"! They might have looked upon 3P's "Partner Website" program as a facade (a false face) behind which, 3P's "real" intention could have been To "USE" them To solely/exclusively "BENEFIT" by using them To make them fully/totally dependent upon 3P	On GR, there will be no job posting/job search/resume posting/resume-search. This will ensure that partners do NOT look upon GR as a kind of "Competitor".
	GR will continuously emphasize its role of an "ENABLER" - to enable partners to make more money.
	GR will keep adding new features whereby partners can make more money.
	GR will provide a unique platform thru which Online Recruitment Mkt (market) will grow now rapidly.

 

3P	GR
Non-Jobsites never thought of Corporate subscriptions as their MAIN/ONLY source of revenue. They never brought any "orders/assignments" or even job-advts.	Who (which partner) contributes how many resumes, becomes a secondary issue-since there is NO CROSS-SHARING of revenue based on Resume-Search.
All of them felt/believed that some OTHER partner will bring "orders" and they will supply the resumes (the candidates). Hence their focus was on getting "more resumes" only, hoping these resumes will bring them "Revenue-share".	Whether my Corporate client, discovers, "my" resumes OR resumes brought-in by other partners, does not Increase/decrease the "Subscription". It remain same! But, at the same time, any jobsite in online business is acutely conscious that it is the SIZE of resume database which decides, whether a Corporate will want to pay for Resume-Search in the first place. Hence it is in the interest of ALL jobsites to try  get-in as many resumes as possible  increase the resume database for everyone's benefit.
Resumes Constituted-and remained- "property" of the partner, who brought in.

 

3P	GR
There was no concept of "licensing" a technology/Intellectual property/use of databases. etc.	This will be a CORE concept with ownership of "aggregated" databases (Jobs  resumes) resting with GR.
There was (perhaps) no "offline" Licensing Agreement.	Access to GR will be restricted to "Licensees" only - and only - for such period when he is a "Licensee" of RecruitGuru. After "online" registration (of partners), there will be an offline agreement. This agreement will clearly spell-out that a partner "cedes (gives-up) all "ownership" of job-advts  resumes to GR and will have no claim on the same, now or at anytime in future and that GR may use these job-advts  resumes, for its own private/commercial use, in any manner GR deems fit/proper.

 

3p	GR
Only sources for Job-Adverts & resumes, were partner websites (including 3pjobs.com's own database)	"Job-Adverts" sources
	* Those being downloaded from various jobsites for purpose of JAM (WWJ)
	* Those arriving daily from partner jobsites
	* Those we might someday receive from Newspapers/Magazines
	* Those which Corpo. Websites" may donate to GR someday.
	"Resume" sources
	* Those (4/5 lakh ?) received by 3p over last 15 years
	* Those which we have downloaded/downloading from various jobsites (thru subscription)
	* Those which will come from partner jobsites once GR is launched.

 

Abhi

May 23, 2004.

In implementation of JAM, the flow of Communications (emails/SMS) between various Constituents, will be very important. It will decide

The process-sequence

the databases to be created

the "triggers" for various "next" steps of each process

the wording of each Communication.

Enclosed find a tentative

Flow Chart

drafts of various emails.

You will need to examine these, not only from our point-of-view but you will also need to discuss these with each service-provider to understand their point-of-view. It is possible that they may come up with some shorter/more convenient "FLOW".

JAM - Proposed Communication - Flow-Chart

Step No.	Mobile Service Provider (MSP)	Subscriber of MSP (Jobseeker)	World Wide Jobs (WWJ)	Job-Advertiser (JA)
1	Sends email to Subscriber explaining JAM service & tariff (how to avail, following by SMS
2		* Visit WWJ and
		* Registers
		* Submits Resume
		* Enters Job Preferences	Emails Registration Details to MSP
3
4	Sends email to Subscriber for re-confirmation of registration for JAM & acceptance of tariff/service conditions
5		Confirms tariff service conditions & requests activation
6	Instructs WWJ to activate service to the concerned Subscriber
7			Send email, advises subscriber that service has been activated
8
9		Receives Job Alert & clicks "Apply Online"
10		Waits for SMS from WWJ
			Picks up resume upon click/sms and emails to Job Advertiser
11				Receives Resume

 

JAM - COMMUNICATIONS // Step No: 1

Draft E-Mail from Mobile Service Provider to its subscribers

Dear Subscriber:

Job Alert Mobile (JAM)

In partnership with www.world-wide-jobs.com (WWJ), we have pleasure in introducing a revolutionary content-based service.

It is about door-delivery of job-alerts on your mobile-phone once-a-day, everyday. Up to a maximum of \boxed{\text{5 job-alert SMS per day. But it does not stop there.

By merely clicking on your mobile-phone (on a job-of-your interest), JAM will deliver your resume (which you should deposit only once at the beginning on world-wide-jobs) to the Company advertising the job!

No more searching for suitable jobs on dozens of jobsites because and aggregates World-wide-Jobs, daily compiles, thousands of job-advts from all major Indian and American jobsites

It matches these thousands of jobs with your own/unique "job-preferences" and selects those few jobs which are the best "match" and forwards to you as an SMS on your mobile.

So, NOW the jobs come searching for you! on your mobile!

JAM Liberates you from the shackles of PC/Internet/Cybercafe/Snoopy colleagues and bosses.

JAM saves you TIME - the most precious resource of your life!

JAM enables you to apply to any job, anywhere in the world, anytime, at the mere click on your mobile.

To find out more about how JAM will change your life, log into

\underline{\text{(URL of Service provider's website)

With regards

\rule{10cm{0.4pt

JAM - COMMUNICATIONS / STEP #3

Draft of email that WWJ would send to Service-provider, when a Subscriber "registers".

Dear \boxed{\text{Name of Executive of MSP

The following person claiming to be your subscriber has registered on WWJ, to avail of JAM service.

After obtaining re-confirmation, of registration and undertaking of payments for JAM service from the concerned subscriber, kindly send us your instructions to activate the service. This service will continue to be delivered until and unless we receive your further instructions to "deactivate" the same.

Name of Subscriber:	First Name:		Last. Name:
City where located	:	\rule{3cm{0.4pt
Mobile Phone NO	:	\rule{3cm{0.4pt
E-mail ID	:	\rule{3cm{0.4pt

With regards

Deepa

WWJ.com

JAM - COMMUNICATIONS / Step #4

Draft of email from MSP to Subscriber asking for his

reconfirmation of registration on WWJ

acceptance of tariff/Service Conditions

Dear \boxed{\text{Name of Subscriber

Our content provider https://www.google.com/search?q=World-Wide-Jobs.com (WWJ) informs us that, you have

registered on WWJ in order to receive their "Job Alert Mobile (JAM)" service

submitted your resume

filled-up your "job-preferences".

Before we instruct WWJ to activate this service, please note that, once activated (and until deactivated), you agree and undertake to pay us for this service as follows:

\boxed{\text{Tariff for Delivery of JAM Content

You do NOT pay any amount to WWJ.com directly.

If you are a "Prepaid" customer, the tariff shown above, will be deducted directly from your "prepaid" account. If you are a "postpaid" customer, these charges will be included in your monthly bill and shown separately under the heading:

"JAM Services" \rule{3cm{0.4pt Rs. \boxed{\text{

You are requested to \underline{\text{do so.

re-confirm your registration on WWJ and your desire to avail of JAM Service.

confirm your acceptance for payment of service-tariff for JAM, as stated above.

You should do this, by sending us an SMS as follows:

\boxed{\text{...

Upon receipt of your confirmatory SMS, we will advise WWJ to activate the JAM Service for you.

Awaiting your early response & with regards

Marketing Manager

JAM - COMMUNICATIONS / STEP #6

Draft of email from MSP to WWJ to activate JAM Service.

Dear Deepa:

JAM Service Activation Instruction (JAMSAI)

Further to the registration details emailed by you sometime back, we have obtained reconfirmation of registration from the following of our mobile Subscriber to avail JAM Service. He/she has also given undertaking to pay us the service-charges, as per the tariff emailed.

You are hereby instructed to activate the JAM service to this subscriber. The revenue generated thru delivery of this service, will be shared with you, at the end of each month, as per Agreement already entered between us.

\boxed{\text{JAM Service Activation Instruction

Subscriber (First) Name:
" (Last) Name:	\rule{3cm{0.4pt
City where located :	\rule{3cm{0.4pt
Mobile Phone No :	\rule{3cm{0.4pt
E-mail ID :	\rule{3cm{0.4pt

You shall continue this service, until and unless, you receive our further instructions for de-activation.

With regards

Marketing Manager

JAM - COMMUNICATIONS / STEP # 7

Draft email from WWJ to Subscriber

Dear \boxed{\text{Name of Subscriber / \boxed{\text{Mobile NO. / \boxed{\text{Name of MSP :

JAM Service Activation Advice (JAMSAA)

Sometime back you had registered on our Website (https://www.google.com/search?q=WWW.World-wide-Jobs.com) to avail of Job Alert Mobile (JAM) Service than your mobile-phone-service-provider.

Your Service provider has now Confirmed to us

your desire to avail the service

your undertaking to pay the charges.

Your Service provider has further instructed us to activate this service to you with immediate effect, which we are doing.

Should you wish to deactivate this service at any time in future, please inform/instruct your Service-provider accordingly.

With regards

Deepa

WWJ.com

RAM / RAB PROCESS FLOW CHART.

Top Section:

• Recruitment Managers Corporate Subscribers: Likes Alert / Wants full Resume (Green Arrow to Jobseekers / SMS)
• Post Resume Preferences (Red Arrow to Partner Websites)
• (Green Arrow from World-Wide-Jobs) Pick-Up Resume & Email to Recru. Manager
• Jobseekers: Post Resumes (Green Arrow to Partner Websites)
• (Green Arrow to Recruitment Managers) Send SMS "<RAM> <PEN>" <Shortcode>
• Partner Websites (on both sides) (Red & Green Arrows to Global Recruiter)

Middle Section:

• Global Recruiter (Red & Green Arrows to World-Wide-Jobs)
• World-Wide-Jobs
• Matching Resumes with Resume Preferences
• Generate RAM / RAB
• Email Resumes to Rec. Mgr.
• (Red Arrow to Airtel, MTNL Mumbai, MTNL Delhi) RAM
• (Green Arrow to Airtel, MTNL Mumbai, MTNL Delhi) RAB

Bottom Section (Telecom / SMS):

• Airtel (Red/Green Arrows with World-Wide-Jobs)
• (Red Arrow to World-Wide-Jobs) RAM
• MTNL (Mumbai) (Red/Green Arrows with World-Wide-Jobs)
• (Green Arrow to World-Wide-Jobs) RAB
• MTNL (Delhi) (Red/Green Arrows with World-Wide-Jobs)
• (Red Arrow to World-Wide-Jobs) RAM

Side Arrows:

• (Green Arrow from Airtel, MTNL Mumbai, MTNL Delhi) RAB Pick-Up Resume & Email to Recru. Manager (Recruitment Managers)
• (Red Arrow from Airtel, MTNL Mumbai, MTNL Delhi) RAM Pick-Up Resume & Email to Recru. Manager (Recruitment Managers)

Want an Interview Call - Today ?

Use ImageBuilder

Dear

Do you wish to ensure that next time you apply for a job anywhere, your resume definitely gets shortlisted for an interview - call ?

I will show you, how.

Take a look at the attachments. You are right. It is your own resume, received by us sometime back and transformed into an ImageBuilder.

Even in a heap of 1000 resumes, no recruiter can miss it and fail to be impressed by it !

So, next time you apply, send the ImageBuilder version only after filling in the "Career History" section, and editing for missing details.

That would be your lucky day !

Also email to me a completed copy of your ImageBuilder at upload@recruitguru.com to update our own database, which we will upload on our website (www.RecruitGuru.com) in due course. When I receive your duly edited ImageBuilder (complete with CAREER HISTORY), I promise to email to you a database of 1000+ biggest recruiters of India (name + email id) including Placement Agencies.

Once we do that, you will start getting interview-calls from our Corporate subscribers (which includes hundreds of Placement Agencies), who get to shortlist your resume on our website.

Wishing you Good Luck !

Abhinandan K.

abhi@recruitguru.com

P.S.

• When you use, Interactive Response Page, it will ensure that you get a quick response from the Advertiser. Make sure to use it, to gain competitive advantage over other job-applicants.
• If your friends / colleagues want an ImageBuilder version, ask them to email their resumes imagebuilder@recruitguru.com. This service is FREE.
• Since our resume database is growing at the rate of hundreds of resumes daily, in future, the overall population and the "Sample Size" in your Functional Exposure

www.RecruitGuru.com

Profiles, will keep changing daily-along with your percentile score. So, if you want to get your latest profiles, just email your unstructured email resume, once again to imagebuilder@recruitguru.com after few days.

• If you have any queries / comments, send these on queries@recruitguru.com

(The rest of the page contains faint, illegible text, likely the bottom of a form or another page's print-through.)

www.RecruitGuru.com

CAREER - SEARCH

Interactive Response Page

Advertiser Name:	[Blank Line]	My Name:
Advt. Ref. No:	[Blank Line]	hPhone:
Advt. Date:	[Blank Line]	wPhone:
Media / Source:	[Blank Line]	Mobile:
Position Applied for:	[Blank Line]	E-Mail:

HR CHIEF'S DECISION SPACE

DECISION AREA	DECISION
Suitability Rating	Excellent  Good  Fair  Not Suitable
Resume Disposal	Add to Database  Delete  Forward
Interview Status	Call  Keep on Hold

HR CHIEF'S FEEDBACK SPACE (ONLY following Feedback gets emailed to Applicant automatically, when you click on SEND MAIL button. Works with MS-Outlook only. Please enable the Macros to use it.)

O	I need some clarifications. Please phone me on [Blank Line]
	Although you have an impressive track-record, we are unable to consider your application due to our differing requirements. We wish you good-luck for your future career-growth.
	We are retaining your resume in our database and will get in touch with you whenever a suitable opening comes up.
	We would like to meet you for an interview on [Blank Line] at [Blank Line], [Blank Line]
	Venue (add) [Blank Line]
	Please send confirmation through email.
	You will be reimbursed return travel-fare as per company's rules.
	You will not be reimbursed any travel-fare.

<div align="right"> <button> Preview </button> <button> Send Mail </button> </div>

Sender's Name [Blank Line]

Designation [Blank Line]

Email ID [Blank Line]

From a plain, unstructured resume this "ImageBuilder" version of resume was created using

GuruMine - An Artificial Intelligence Software

www.RecruitGuru.com

RESUME - SUMMARY

My Permanent Executive No. (PEN)	1041127

 

Personal Data		Current Employment status:
Name	: SUPRIO LAHIRI	Company
Address	: Present J 108, Saket, New Delhi	Designation
110017
Date of Birth	: 20/10/1959

 

Contact Info		Educational Qualification:
City	: DELHI	Degree
Country	: INDIA	Branch
Home Phone	: 0091-11-6967304	Level
Mobile	: 0091-98100-45753
Work Phone	: [Blank Line]
Email	: Supriol@hotmail.com

MY CAREER HISTORY

Sr. No.	Name of Employer	Period	At the time of leaving
	Reverse Chronological order (Current / Last job at top)		Designation
1.	Joined (M/Y)
	Left (M/Y)
	Total Years
2.	Joined (M/Y)
	Left (M/Y)
	Total Years
3.	Joined (M/Y)
	Left (M/Y)
	Total Years
4.	Joined (M/Y)
	Left (M/Y)
	Total Years
Total No. of Years Experience:

From a plain, unstructured resume this "ImageBuilder" version of resume was created using

GuruMine - An Artificial Intelligence Software

www.RecruitGuru.com

MY FUNCTIONAL EXPOSURE PROFILES

[Sample Size: No. of resumes selected for profiling, as on 8/5/03]

DATA TABLE

Functions [Primary / Secondary / Tertiary]	Raw Score	Sample Size (%)	My Percentile
AUDIT	23	6659	68
OPERATIONS MANAGEMENT	23	6632	91
PROJECT MANAGEMENT	22	1879	93

GRAPHS

PROFILE RELATED KEYWORDS
AUDIT
OPERATIONS MANAGEMENT
PROJECT MANAGEMENT

From a plain, unstructured resume this "ImageBuilder" version of resume was created using

GuruMine - An Artificial Intelligence Software

(An online web service of https://www.google.com/search?q=Www.RecruitGuru.com)