Kartavya
/ Abhi
cc:
Sanjeev
Date:
20-11-03
Title: Battle
of Bowling Alley
Page: 1/3
Our
current target is 1000+ placement agencies, for at least two reasons:
#1
They
are sitting on millions of email resumes — thoroughly unstructured
and unsearchable.
#2
They
are fiercely competitive (being owners, not paid employee recruitment
managers of big corporates) and would love to get any competitive advantage
they can to score over their competitors.
#3
Being
owners, they can decide and implement their decisions in a matter of
minutes when they spot any opportunity to make money.
They
have no hierarchy, no “consensus-building,” no “selling of an idea.”
These
make them an ideal target group for our Bowling Alley phase.
I
forgot one more very important reason, viz.:
#4
If
many placement agencies start sending thousands of ImageBuilder resumes
to hundreds of corporates, everywhere we get free publicity!
We
ride piggyback on shoulders of placement agencies into the Tornado
phase (comprising IT/ITES companies — most of whom are clients of placement
agencies).
Given
this background, we must spare no effort to rope in hundreds of placement
agencies as subscribers of Recruitguru.
Our
success hinges on this!
To
convince them (to subscribe), in my draft email “Your Competitive Advantage”
— to be despatched in the next few days to 1000+ placement agencies — I have
tried to convey the following message:
Kill
or get killed! Eat or get eaten! Switch over to ImageBuilder or perish!
But
by themselves, slogans don’t sell!
Slogans
sell only when they are backed up …
by
very clear and demonstrable “benefits / advantages” to the customer.
Hence,
it is very, very important for us to dramatize the superiority of
ImageBuilder over a plain email résumé —
- by
placing them in juxtaposition (next to each other — in plain sight)
for a sharp / instant comparison.
The
superiority of ImageBuilder need not be “delivered” — it must become apparent!
“A
picture is worth a thousand words.” — Confucius
It
is with this (dramatization) in mind that I have designed the enclosed
page called “Stand-Out.”
When
a recipient of Sanjeev’s email clicks on the word / link “Stand-Out,” he
should get to see this page.
In the top frame (→ Customized Name / Logo),
the
subscriber should take ownership — a frame of clicking should take him / her to
a page where following instructions will be found:
- size
of customized logo / colors that can be chosen
- how
to compose / how to paste it (once only)
- how
to activate using 30-day Free Trial
“Stand-Out”
Page Design
Recruitguru.com
The Future of Recruitment Webservices
Stand-Out
Dear
Placement Agency:
For
every vacancy, corporates (employers) ask dozens of placement agencies to rush
suitable resumes.
So daily, a recruitment manager receives hundreds of resumes — most of them in
the form of plain emails (.word / .txt / .html / .pdf etc.).
Amongst
these hundreds, how can you ensure that the resumes sent by you really stand
out and get noticed / read?
Which
of the following candidates is likely to get shortlisted / called for
interview?
|
Plain
email resume sent by your competitors |
ImageBuilder
resume sent by you |
|
(text
lines … unformatted … generic …) |
(Custom
Name / Logo Header + Structured Layout + Visual Appeal) |
(Arrows
below captioned “Stand-Out (ImageBuilder)” and note: “These stand belong to
different candidates belonging to same function / industry / designation /
level / education / experience etc.”)
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