Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Thursday, 9 February 2023

WWJ - JAM -JAWS- JAS FEATURES

 

                                                               SAMPLE JOBADVTS                                                                 20-09-04

 

Abhi

Sometime back I mentioned that WWJ has very little to offer to a jobseeker by way of experience.

On all other job sites the moment he enters job search criteria and clicks please able to see experience dozens or 100 of job advertisement.

So he expects a similar experience on WWJ too

but WWJ kind of leaves him high dry scenes we do not show display any job advt.

veena personal expectations are not made he feels very frustrated very cheated he feels he has been taken for a ride!

the more I think about this the more I am convinced that genuine jobseeker may be keeping away from wwj because of this feeling off

 

                                                               NON-FULFILLMENT

One way to overcome this feeling of levy demand what next is the introduce the page as attached

search an arrangement would have following advantages:

Now he can see experience the actual job advertised that he could expect to receive if he becomes a jam subscriber so here is visual proof not a mere claim!

 

This is further informed by display of job alert SMS right below corresponding to dad job advt.

we should seriously explorer the possibility of highlighting in different colour within the body of the adverts remind those words which he has picked selected in his job preference.

so is the able to see your matchmaking logic in a transparent manner here is the proof that matchmaker has done a good job in picking that job advertisement.

if he is not happy with the job advertisement displayed, he will go back and try another combination of keywords in job preference form and then immediately see another set of job advertisement.

now he is able to immediately see how the particular keywords affects the selection of advertisement so he instant effect induce him to experiment again and again till he reduced the optimal mix of keywords from power point of view his trial and error experimentation has great value this involves matchmaker to deliver relevant job which is our USP.

 

The jobseeker through his frequent experimentation helps our USP!!

He spends his time efforts to ensure that he gets most prevalent job alert we too benefit.

If we store all the keywords that he experimented with before zeroing in finalising on the final set then somebody we may even be able to develop on expert system which would be able to even suggest renewed the keyword that any job seekers should Select based on his resume the keywords contained in his resume.

Storing or earlier keywords in the sequence in which they were picked discarded replaced wheel tail or expert system how human brain works!

through this page we are adding interactivity this element is very important because this is what he is used to on all jobs sites.

we just cannot say imply that because we are not a job side there fare feed don't offer interactivity that would be arrogant.

weather if its WWJ or any other site a visitor expects interactivity no one wants to visit a brochure website!

Bing after 2 view a job advertise and its corresponding SMS alerts simultaneously has another advertise VIZ.

 

                                              MANAGING CLIENT EXPECTATIONS

 

Navy we are conditioning him by saying look we have restriction of 160 characters so that you will get to see on your mobile we be the SMS shown below no more but rest assured this SMS is backed by true blue blooded detailed job alert advertised as you can see.

of course, sample job adv advertisement page will require an online database of maybe 10,000 job advertised all the time besides matchmaker.

Next another wheel review the next match job advertise.

please give this proposed a serious through as soon as you are free from Tata trials.

 

 

 

 

 

 

 

 

 

 

 

 

 

                                                        SAMPLE JOB ADVERTISE

Dear ------------------

Thank You for indicating your job preferences which are:

CITY     --------------------------------

DESIGNATION   -------------------------------------

FUNCTION   ------------------------------------------

INDUTRY    -------------------------------------------

 

Using this are matchmaker software has picked a few job advertised as shown below are these relevant to your needs? If not modify edit your job reference than once again check the sample job advertisement

although you may never achieve 100% prevalence repeating these process to 3 times should yelled and optimum mix of job advertise.

 

JOB ADVT REF NO--------------------------------------------------------------------------------------------

 

 

 

                                                                < BACK          NEXT >

Job alert SMS on your mobile will look like following

VOLTAS / PUNE

material manager

BE (M)

Age Max 45 / Exp Min 15

Monster India

Ref No -------------------

 

 

 

 

 

Abhi                                                                                                                                            31-08-04

Creating a buzz

Ref- My yesterday’s Note Happy Birthday

Some more Points:

Maybe love thinking we enough to have a provision where the sender can enter hurt his own birthdate in my details block as below.

 

MY DETAILS

Name = --------------------------

 

 

 

 

 

 

D

D

M

M

Y

Y

 

 

 

 

 

 

 

 

 

 

Birthday :     

 

Text Box: SubmitEmail:

Mobile No           Submit

 

The moment he click submit the names of selling ties for his own birthdate will pop up in a window.

this is the proof that the software works only if the sender gets convenient that the software works should be feel like an evening names of his friend.

provision for add condition celebrity details

we would need to provide into parts

                          A PRIVATE LIST BOX

this is the where the sender or the recipient could add names data which belongs to friends relatives sweethearts EC which they do not wish to share with general public they want these to be their own personal private secret this is a very common oh click subgroups amongst collegians.

hence we need to assure the sender and recipient that any names details added into this private box will not be shared with anyone else and that will not add these names to common public database.

                            A COMMON PUBLIC LIST BOX

This is a box in which sender recipient could add data names of public celebrities EC film stars sports James models extra which entire word nose WSJ would be free to add this into our common public database birthday twice so that these database keeps growing to continuation of all people using these feature everyday benefits by everybody contribution.

 

                             RECOGNITION

Why would shoot any centers when take the trouble to contribute new names data to the public box? The free riders would want to enjoy the benefit of this service without having to contribute anything!

and we can neither have any rule which says

you can use this service only if you add 5 new names data to the public box

to bypass search rules people may enter junk data and we have no one to monitor validate any data entered by any one the public box

so obviously search for negative incentive will not work.

but what might work is a positive incentive we may be able to motivate people to add new data to public works if we give them credit for their contribution.

incidentally as far as public books is concerned we cannot have a field for email ID shown in may yesterday's note

it would be virtually impossible for anyone to get hold of private email IDs of shahrukh Khan, Ratan Tata , Sachin Tendulkar etc.

add in any case they are unlikely to be looking for job so we have no use for their email IDs

free service

somewhere we must mention that this happy birthday service is free                        31-08-04

 

 

CREATING A BUZZ

Creating smart moods

creating online communities

If WWJ / JAM has to succeed really take off in a big way we must succeed in generating a buzz around WWJ especially amongst young generation (16 -25_

We must get them to,

-Visit WWJ

-use WWJ

-talk to friends about WWJ (on mobile)

-To give us email IDs of friends

-To use PULL sms / push sms services from WWJ.

 

They won’t to do any of the above unless they feel it is fun and then want to share this fun with their friends.

Most of them are not looking for a job and are not interested in job alerts.

but some day they will weigh don't have to tell them that! in the meantime how do we make them visit WWJ? and get some fun?

As Follows:

Dear young friends:

Amaze your friends with your knowledge.

tell them the names of celebrities who share their birthday beside wishing your friends

 

VERY HAPPY BIRTHDAY!

All you do is to fill up the form below we will do the rest automatically sending out birthday greeting to those friends whose email IDs you enter below along with the names of celebrities born a same day as your friend

Sample: -of course we will mark to you a copy of each happy birthday email that we send out on your behalf so you can also call up your friend is more you can add to the list prepared by us detailed on any other celebrities or even common friend that you may remember have fun love life and keep away from drugs.

 

FORM TO BE FILLED

HAPPY BIRTHADY

Text Box: SAMPLEDear Young Friend: ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

 

My Details: --------------------------------------------------

Name: FIRST                             LAST                                                                                                                                            

Email ID : ------------------------------------

Mobile No: -----------------------------------

Please regularly send Birthday Greetings on my behalf to following of my friends:

Sr No

Name of Friend

Email ID

Birth Date

DD/MM/YYYY

Click to View & Edit

1

Anju

anju@hotmail.com

01-01-1986

 

2

Priya

priya@rediffmail.com

01-01-1984

 

Text Box:              SUBMIT

                                                     

 

SAMPLE

Dear Anju

A Very happy birthday.

Do you remember that you were born on TUESDAY of course not!

I forget you could not read the calender then or now!

Text Box:      JANUARY 1Anyway you had good company on your birthday Apart from the other grate people who were also born on             

 

Were

 

Celebrity

Period

Celebrated for

1

Joseph Frances Duplex

1967-1765

Gon gen

2

Count Baron

1863-1937

French Sportman

 

Celebrity

Email ID

Birthday

1

 

 

 

2

 

 

 

 

If I missed out any lesser mortals, who are currently masquerading as film stars / sport champs / fashion model etc. enter their names below and bounce back this email to me.

 

Celebrity / Friend

Email ID

Birthday(DD/MM/YY)

1

 

 

 

2

 

 

 

 

Hey WHERE/ WHEN is the party?

Love

Priya

Abhi

 

The following have to be important features of HAPPY BIRTHDAY

 

It has to be FUN / MOD

sender should be able to edit the message

every relationship between any 2 persons in unique and therefore sender wants his her own unique message in own unique style language to go to other person.

again a person certainly does not want to say him message to go out here after your instead of fun it will become boring.

Sender would also like to vary the message from person to person.

add name details of other celebrities born on same date to the list.

I have a feeling that youngsters would want to show off their knowledge of film stars models other celebrities EC to their friends in other 2 impress them we have to turn this happy birthday feature into some kind of an ego trip!

similarly even the recipient should also be able to add details of celebrities or even common friend born on same day and the bounce back the email to sender.

of course recipient also want to show off his hers current up to date knowledge!

in this process back and forth bouncing we want to capture as many new names and email IDs as we can that really is our goal for this reason we must automatically receive a copy of beach greetings that guide bounce back with addition of new names and we should automatically update our database so that the list of date wise celebrities keeps going for every without any efforts on our part.

so users create their database and they also consume / use their database! Everybody contributes his/her own knowledge, whereby everybody benefits/gains.

This feature will build powerful community.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Text Box: 1 JANUARY

YOU SHARE YOUR BIRTHDAY WITH…..

 

 

Celebrity

Period

Celebrated For

Joseph Francois Duplex

 

 

Count Baron Pierre de Coubertin

 

Edward Morgan Foster

 

SatyendraNath Bose

 

J.Edgar Hoover

1697-1765

 

 

1863-1937

 

1879-1970

 

1894-1974

 

1895-1972

Governor General of French Terri tons in India

 

French sportsman

 

English Novelist

 

Mathematician and Physicist

 

Director of FBI

 

 

 

 

 

 

 

 

 

Text Box: 2 JANUARY
 

 

 


Celebrity

Period

Celebrated For

General James Wolfe

Johana Daniel Titius

Rudolf Clausius

Henry Morrison Flagler

Arthur William Charles Gore

Louis Charles Breguet

Sir Michael Tippet

Issac Asimove

Roger Miller

Kirti Bhagwat Jha Azad

Cula Gooding Jr

1727-1759

1729-1796

1822-1888

1830-1913

1868-1928

1880-1955

1905-1998

1920-1992

1936

1959

1968

Hero of the battle of Queuee

Astronomer & Physicist

German Physicist

American Financier

English Tennis Player

French Airplane Builder

English Composer

Author & Scientist

American Singer

Indian Cricketer

American Actor

 

 

 

Abhi                                                                                                                                                  25-08-04

JOB Alert on WWJ

Effects of Quality (Relevance)

VS

Efforts of Quality (Sheer number)

There is no denying the fact that to an individual jobseeker who registers quality / relevance of job alerts is quite important. For him it is this quality relevance which would differentiate JAM from conducting dozens of jobserches on jobsites which throw up hundreds of irrelevant jobadvt on his screen.

But that is provided he registers! But how do we get him to register in the first place?

How do we get thousands to registers in the first place?

That is where the QUANTITY (no) of job alart, comes into picture.

Before a person registers, the first thought that crosses his mind is, Will I get ANY jobalarts at all? How do I know? What is the guarantee?

So far, we have nothing on our website, that would remove this doubt from the mind of a potential jobseeker!

Remember, what is his experience so far?

He goes to any jobsite, entershis “Search-Critria” and clicks SEARCH and Voila!

He sees, dozens of job-advts in front of his eyes within seconds (relevant or otherwise!)

But here is an undeniable proof of the sites ability to throw-up deliver jobs! He is convinced jobsites do not have to bend backwards to prove this point.

But, on WWJ there is no job search there is no way for him to know that there will be any jobalerts atall!

It is, as if , WWj is telling him, You have got to believe me because I AM SAYING SO! When I say, you trust me?

This is in sharp contrast to what he is used to Hear from other job sites, which proclaim from roof-top,

come One! Come All!

Job search is free.

We have millions of Jobs.

Test & find out it all we charge you nothing to apply online.

This competition means we will need to convince potential JAM member, that when they registers thay WILL / SHALL get many Job alerts.

And I feel the only way to convince them is to host a page like enclosed. Each frame will change once in 10 seconds enough for him to read the SMS and the fig.

Obviously we will show / display only those jobs where both nos are respectable.

And these alerts need not be yesterday’s only. Initially these could cover last 10/15 days if we do not have enough showing big no when we have plenty we can reduce to yesterday’s alert only.

And to begin with you may even fictitions / cooked up figs! Remember that what we are attempting is to create.

 

 

 

A SELF-FULFILLING PROPHESY!

Once jobseekers see such respectable / large no and get impressed, they will start registering in thousands! By that time you would have also relaxed some of your match-critenas so that would actually start generating large no of job-alart! That is what we want. Then there will be no need to enter / display fictious figures!

Pl. Remember at this stage Quality of job alerts is not critical it is the QUALITY which is critical inn order to convince the job seekers to register in the first match -criteria later.

We have to somehow, convince the potentials that, already a large no. are benefitting and if they don’t join they will get “Left Out”!

                                                                                    25/08/04

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

To

All Consultants

Useful Information

One, of my advantage is that I get plenty of time to read newspaper / magazines and dig-up information which could be useful to our business.

I recently came across some such useful info which Deepa has converted into graphs and will soon install icons on your desktop to access these are.

IT Jobs who is hiring how many?   And

Eighth annual india salary increase survey by HEWITT ASSOCIATES.

As far as the salary survey graph is concerned it should help help you in properly advising it clients / candidates during salary negotitions if you feel advisable, you may even email this graph to your clients.

CC: Deepa (to do needful)

CC: Nirmit CC: Raju

 

IT Jobs – Who is Hiring How Many?

Source To I / 15-03-2004

Company HCL

 

 

 

 

 

 

 

 

 

 

 

DEEPA

 

There are 6 Companies listed in the news cutting. Can you plot separate graphs fore Company & put-up an icon on all Consulta desktop? Icon title IT Jobs.

                                                                                                                                                  16/05/04

 

Deepa

 

 Pl. plot enclosed graph & install on consultants' desktop an icon titled

 

All India Salary Survey...

 

To years make graph very legible, drop 97 & 98

 

only keep years 99 them 2004.but spread-out horizontally on X axis so that lines get separated a little more

 

Plat 3 lines in 3 different Colours if possible. If not, make dotted as shown

 

Ensure to type [NOTE] on graph

 

Pl. show me before installing.

                                                                                                                                  16/03/04

 

 

 

 

 

 

 

Abhi / Deepa/ Vittal

 

                                                                                                                                                     12/09/03

 

Downloading & Creating a structured database of Job Advts..

 

During last 2 months, Samata had been. Downloading from Naukri. I believe about 120,000 downloading from been downloaded so far. ( we also have. 30,000. earlier sent by Sajida),

 

Ocassionally Inder / myself helped download ads. from Monster India, whenever we found time. Altogether, Aug in Sep, we probably managed to download. 3000 job adit day. - no more.

There were problems of

 

Internet Connection bad / not at all.

 

Samata had. some other urgent work..

 

Now that we have Settled down Comfortably new office, with a 512 kb line, we must take up this job. priority on night eamest...

 

our target should be 10,000 job advts / day

 

This will require should be 2 persons / 2 machines.

Vitthal should be one of them.



 

And, if Deepa Cannot be spared full time. for this any work, & I suggest you take any temporary / contractual" SSC boy for Rs. 1500 p.m

 

His target must be 5000 / day (same as for Vittal).

 

I would like this arrangement to be implemented & stabilized by next week and i.e. buy 21th Sept. That is enough time to a new PC (bare configuration)..

 

Of course, clicking on a mouse is NOT "human use of human beings" and should be used only till such time that

 

We get MYRIAD modified (at a price of course) so that, for 5 minutes every morning, you instruct it which jobsites

 

to visit & download, automatically. OR

 

develop a spider on Download Some our own spider free-ware, mentioned in FOSTER'S book OR 4

 

Recruiting on the Web" (now available with kavita)

 

Maybe, Abhi may wish to set a target. for implementing such a Spider - and "free", "Deepa / Vittal to do some "human"work!

 

 

 

 

 

 

As far as job-advts are Concerned, our first target Indian jobsites, starting is Naukri / Monster / Jobs Ahead / Jobstreet/ etc. with Job advt

 

Today's advt. in Times of India, speaks of 90,000 jols-(advts) available on

 

Times jobs. Com

 

In Google, if you type.

 

India + job sites

 

you will get a list of 200+ jobsites!

 

our spider, should be able to download Job advts from all of these.

 

Earlier, we had tried. "Infogist.com" "Lexilot.com (?) for spiders (commercially available). Ent Our did not succeed because, at that time, Concentration was on downbading of

 

RESUMES.

 

And to access Jobsites require resume database all SUBSCRIPTION & PASSWORD.

But this is not the case with job-advts-



 

Job-Advts fall under "PUBLIC" category. & can be accessed/ downloaded by anybody without password/subscription.

 

Gradually, we must extend our efforts to USA based jobsites & download USA- based jobs (IT jobs only).

 

This because all Indian IT professionals want to migrate to USA (-except for those.. working in 3p !).

 

If We Succeed in downloading 2.5 lakh job advts / month (@ 10000 / day X25 days) and 10 Lakh in next 4 months, then we have a large enough database for

 

Conventional job search feature on Jobseeker.com Cour next website URL). "Functional-profile" job search on Jobseeker.com

 

Match-Theory job-search

 

of 20% 50% Match-Index ->

 

Joh-Alert as SMS on mobiles (17 million now,

 

 "Job- Descriptions" for Guru Ad module. "skill-wise keywords" for self-learning software. Mailing List of Advertisers to promote Recruit guru

 

70 million by 2007)

 

 

ΔΑ "Job- Descriptions" for Guru Ad module. "skill-wise keywords" for self-learning software. Mailing List of Advertisers to promote Recruit guru Job-Market Analysis Graphs (trends) sample given to Deepa 2/3 months back)

 For publishing in newspapers / websites etc to give us lots of free publicity.

 

Delivering JAWS (jobs Across world summary)

To News Paper

    Cybercafe

    Another website

    TV Channels Etc

 

On Jobseeker.com there will be a configure your JAWS page which subscribers will fill in & start getting KAWS at desired frequency.

 

Creating database of Company-wide vacancies advertise over the years this will help both recruit guru & 3p to market their services datamining at its rest!

I am sure you can think up of many other uses.

But one thing is most important whatever no of job-adverts get downloaded during the daytime must get AUTO-CONVERTED & UP_LOADED on jobseeker.com same night! This process too must be automated. There should be no need for human intervention.

 

CC: Sanjeev / Kartavya

 

Kartavya/Abhi

Sanjeev / Inder

Nirmit / Raju / Sriram                                                                                                   31-08-03

 

 

                                       Delivering Job Alerts over Cell phones

 

In internet world (of e-commerce), if you are not One step ahead of competitors.. then you are two steps behind them.

 

In my recent note on "Positroning of Recruitguru", I talked of

 

 

Carving out a brand new territory – totally different from that of Monster Naukri etc..

 

Create a new "Industry--standard" concerned as far as Image Builder is concerned.

 

Set our own "rules" of the game.

 

not to our take our battle to Monster/ Not Naukri's territory.

 

Create a whole new set of "Allies/ Affiliates Partners" Creation either for Content- or for delivery of our content




 

Enclosed chart & news cuttings must be read in this perspective (of wanting to differentiate Recruit Guru from the likes of Monster / Naukri).

 

Today Monster/Naukri as emails are delivering job advts as emails over internet / desktop - once a day (?)

 

Then the recipient logs into Concerned website, browses the job advt. & may apply online" if he has already deposited his resume earlier.

 

This is the TRADITIONAL method used by all jobsites - including 3pjobs.com at in past. In fact, we were the pioneers in India !

 

If by now, 3p jobs.com had grown even half the size of Naukri / Monster, then we would think ten times (not just twice). before jettisoning / ditching this method of job alert!

 

It would be too much of a risk to make a Sudden Course-Correction / to switch over to an altogether different/new

• Delivery Mechanism

   Device

 

Fortunately for us, 3pjobs.com remained an insignificant player amongst Indian jobsites. All those who came much later, over to 3pjobs.com (in terms of no of resumes revenues etc)

 

So much so, that some 8/10 months ago, we decided to remove all Candidate related Customer related "Services" from 3pjobs.com

(Job Posting / Resume Posting/ Job Search Resume Search).

 

So 3pjobs.com not even in the running (by self-volition) as far as Monster | Naukri etc

are concerned. !

 

So Recruit Guru does not carry any •historical baggage", any legacy hand-bound by past. It is as far as what It is not did in the By clean break (initially) and outside world is concerned, there no "connection" between 3pjobs & Recruit guru.

 

This gives Recruit gun a lot of "freedom" of movement /action/ innovation/experimentation.

 

•Recruit Guru does NOT have to worry about any on fall out" (of such an experimentation) any existing "customer "base", because it has no existing Customers!

 

And that experiment should be such that it enables Naukri and Recruit guru to leapfrog Monster/ Care-out a Virgin territory.

 

And I firmly believe that experiment is to deliver job-alerts as SMS on cell-phone - something which Monster/Naukri do not seem to have attempted so far (but tomorrow, they can!)






In the enclosed chart, I have put forward my arguments in favour of this proposal.

 

A cell phone job-abort has an element of Instant gratification" -no matter where you happen to be! You are not tied to a desk, an internet connection. You are not tethered by a wire.

 

An executive may find it Inconvenient his "private mailbox" during office hours, but it is quite different with. a SMS. It is So Convenient and so "private" (even if you are sitting in front of your boss treating). or with 5 colleagues in a

 

And an SMS does not cause you inconvenience, even if you are travelling

 

And Cell phone as a "medium", as "Internet Access Device" is going to grow. 10 TIMES as fast as a PCI-Soon 20 TIMES!

 

we Can ill-afford to ignore this device -and this delivery mechanism - Where 4 tale communications are going CONVERGE. to

 

It is not going to be a pc put a cell phone, which is going to be the device. of "CHOICE" for the young generation. We can ignore it at our own peril!

 

So in next 4 years,100 million Indians would want an Useful Content delivered to them on their cell-phones

 

and,

 

Some 8/10 national SERVICE-PROVIDERS would desperately broke for start an useful. content, from "Content providers!

 

And, if Jot-Alert" is such an USEFUL content, which cell phone owners want and Service-providers want, then Recruit Gum Is ideally placed to deliver it!

 

And the obvious implication is that there.100 million Cell phone owners, would have

to first SUBMIT then 200ume to Recruit Guru!

 

And if Job-alert delivery is coupled with "Apply On-line" feature, there is every believe that these 100 million persons would submit their resumes.

 

If 50% are self-employed, that still leaves 50 million!

 

And these are the Resumes that we will "sell" (@ Rs. 10/= each) to our Corporate Subscribers! At one download/year for each resume, this means Rs. 50 crores/year!

If cell-phones are being pressed into service by.

 

 

HDFC bank for allowing Credit/Debit card holders. to make payments

 

Siddhi Vinayak Temple to accept Rs.51/- from devotees to perform "Pooja”

 

then why not for delivering Job Alerts"?

We have already downloaded. 130,000 job advts from Monster Naukri in last 2 months.

 

In Sept/Oct, I propose to raise this figure to 300000 job-advt & keep downloading @10,000/day from various Corporate-sites).

 

 

We already have "AUTO-CONVERTER" Software to Create a structured database of these job advts (to facilitate matching" resumes with Jobs).

 

What is remaining one small step, viz

 

Match/seach module.

Delivery (belecom) module

Accounts / Billing mudule

Customise/Configure module.

Admin Tool Module.                                                                                                31/08/03

 








 

 

Kartavya

Alhi Nagwekar                                  JAM                                                                 30/06/2003

Inder

 

                                                     The Second Wheel

 

In my notes

                                          NATURE OF OUR BUSINESS"

                                                                                                             (Dt. 08-04-1994),

 

I said,

 

·         Our business will have 2 wheels,

·         Information Technology

·         Telecom Technology

 

Telecom will be the second wheel of our chariot.

 

our business will be based / centred around.

"Super highways of Information Flow"

 

But I wrote this before Internet / Telecom revolution had reached the shores of India.

 

But 9 later, things years We Now are looking up! have 3.5 million internet connections (- but quite likely 30 million email IDF.) and over 6 million Cell-phone connections, growing at 2 million/year.

 

There are, also 80 million TV sets, of which, some 40 million have cable connections (int quite likely 30 million email IDs) all of which, will get a set-top box in next 3/5 years.

 

 

 

 

ICE (Information - Communication-Entertainment) is poised to be the fastest growing industry. Most of the investment is being made. in this sector.

 

Telephone Companies. diversifying into providing are Internet Services - but giving "connectivity" does not eam much revenue. It has become a "Commodity business or, will soon become.

 

And cell-phones lines (connections) will grow many times are faster than landline connections. Cost per much cheaper (to install). Call phone prices. dropping too.

 

Within next 4 years, teledensity will go up. from 5/100 to 9/100 of population, Cell-phone tariffs are dropping (although lowest in the World).

 

In last 3 months, average usage of Cell phones has gone up from 400 minutes/month to 700 minutes/month nearly highest in the world! - Everyone owns his/her voice. can deliver to another cell phone

 

 

But very few (only Companies) have DATA, which can be delivered over cell-phone.

 

Cell-phone companies are desperately searching for DATA CONTENT, in order to differentiate from competitors.

 

If they cannot manage to get some competitive.

 

 

 

advantage thru such differentiation, they would face. tough time.

 

And this is our opportunity.

 

Enclosed tabulation shows what "content", we can make available to Cell phone Companies, which Could be of great interest to cell-phone users.

 

To begin with, delivering job-alerts as SMS":""

 

(can we quickly find-out, how many of our resumes Contain "Mobile No! ?_ even though. we may not - certainly do not know, who are the "service-providers" unless, we can figure that out from the "Numbering system).

 

Initially, we will offer such content FREE to cell-phone companies. If they have to pay for such content, they may shy away.

 

And, of course, We must not have an exclusive tie-up with just one cell phone Company. we will offer similar content. to all cell-phone companies...

 

And let them decide whether they wish.

to

→ give away, Increase OR "the content "free", in order to their "subscriber-base

OR



 

 

 

 

 

 

 

 

they wish to charge something for each. Job-alert delivered.

 

In making "job-alert" available over cell- Phone, we are Selling Convenience to. the young Jet set crowd, whose biggest problem is that they are. on-the-move all the time & have hardly time to connect to internet / open mailbox look-up job alert.

 

And to be able to receive an SMS job-advt, when you are in the company of "friends / "colleagues / relatives, can be tremendous

                                                  

 

                                                                   EGO BOOSTER

 

Now, you are showing off to all your friends / colleagues/relatives, that

 

→ YOU ARE IN DEMAND

→ YOU ARE SOUGHT-AFTER

→ YOU ARE IMPORTANT

 

Once Kartavya confirms that we can deliver such content, technologically (& in X days), let Inder speak to Mr. Sandip Das (orange)- a good friend of Nirmit.





 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



COMMUNICATION THE SECOND WHEEL

 

 

COMMUNICATION CHANNEL

 

Internet

 

TV

 

Print Media

 

Cell-Phone

 

Landline Phone

 

 

 

TARGET GROUP

 

JOB-SEEKERS

 

 

CONTENT TO BE CARRIED

 

 

 

 

 

 

JAWS Tabulation

 

 

 

 

 

 

Job Alerts

 

Email

 

 

SMS

Voice Mail

Interview-Calls

Email

 

 

SMS

Voice Mail

JobSearch

 

Website

 

 

 

 

Submit Resume

 

Direction Website

Inter Active TV

 

Zap / Upload

IVRS/ Voice to Text

 

TARGET GROUP

 

EMPLOYERS

 

 

Candidate Alerts

 

Email

 

 

SMS

Voice Mail

Resumes

 

Email

 

 

 

 

Resume Search

 

Email

 

 

 

 

Job Market Graphs

Email

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Kartvya

Abhi

Vicky

Inder

 

This is a proof that cell phone co are desperately looking for useful content providers in order to improve their revenues.

I strongly believe that delivering Job Alerts on cell phones (as SMS) would not only increase the usage by existing subscribers but would even bring in new subscribers for a cell phone co! A Jobless engineer (and there are several millions!) who cannot afford a Rs 30000/- PC to receive email Job alarts, would readily buy Rs.3000/- worth cell phone which sends SMS Job Alart! We could easily earn Rs. 2/3 crores per year from this application!

                                            

                                                                                                                                  27/06/03













 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Abhi-Kartavya-Vicky-Inder-

 

A "job-akrt" sent to a mobile is a non person-to-person" value added SMS Service. owners pay approx. Rs. 1.50 per message. of this amount. T Rs. 0.50 0.75 is paid to "Content Provider" by the concerned mobile-Service s).

 

Company. so, if only I lakh jobseekers Sign-up for Such a service, we (as content provider) can rake-in Rs. 75000/ DAILY! service-provider get the same amount. And, today, with G3 (GMS/G CDMA), Service-providers are desperate to get some killer-content ! They are all making huge losses & would want to grab any straw! This alone con give us an annual-revenue of Rs. 3-4 crores ! what do we need to implement this fast?

 

16/06/03.



 

 

 

Global Recruiter-V. 3.0)

 

                                                                                                                                                           May 25, 03.

 

Kartavya

Abhi

Inder

 

                                                                            Most Wanted.

 

"To be wanted" is a strong human emotion. It gives depth/ meaning to existence. "Self- esteem" of a "person depends upon how much he is wanted I how much he is in demand.

 

Devoid / deprived of this feeling (of being wanted) a person builds up all negative emotions (anger/ frustration / jealousy / hate etc).

 

But, when this feeling (of being wanted) is strengthened/re-inforced, a person builds up positive emotions ( Love / Sympathy / Helpfulness).

 

The feeling of being wanted, inflates a person's ego increases his "self esteem".

 

To make success, Global Recruiter a resounding we must interweave strong emotions into its fabric.

 

Global Recruiter must skillfully employ







 

strong human emotions to capture the imaginations of both, the recruiters & the jobseekers.

 

And We purpose. must "exploit" technology to this

 

Let us examine, how we can exploit the feeling of " being wanted", amongst the jobseekers.

 

If I am a professional, (employed unemployed), what would

- Worry me most?

- Lift my mood, the most ?

 

If I am employed, losing my job would worry me the most.

But,

 

if at the same time, knowing that 17 other Companies (wanting me), no ends! are "Looking for me"" would lift my mood, to

 

May but be not be "me" - by name. (Prakash Mehta), someone me ! quite like me - could even be me!







 

 

I Suddenly realize that "I am wanted / I am in demand / I am sought after".

 

All, I need to know that on this 25th of May 2003, there are as many as 17 jobs (from 17 companies) which match. my resume so well (what percentile. match ?), that I could simply walk in.

 

in case any of these 17 Companies and simply land a Job!

 

Such knowledge, would boost my ego l my "Selfrestan" to the sky!

 

I am good enough to be" wooed" ! - And if the "Suitor" working a me is handsome (read a large / reputed company), then a am in the seventh heaven !!

 

And, it is wise) emotion to So arouse Simple/easy (technology- such a powerful in the mind /soul of a jobseeker.

 

We already have a " "job-alert" Software, which matches.

 

a with given job-advt  

with

a given resume.





 

And this match-making takes place, once- a day, on our jobsite.

 

All the new fresh job advts, being posted during the last with 24 hours are "matched" all the resumes in the database, and "job-alerts" get emailed to each resume-owner.

 

I believe, the software takes into account only the "incremental" job-advts. being. posted on our website, during last 24 hours. This was a Sensible thing to do, in order

 

not to overload the server

not to flood the candidates with.

job-alerts for the same job-advts.

again & again

 

But whereas may think of continuing

this sensible / practical approach, we Could also think of introducing a

 

You are wanted by graph.

- a kind of Wanted Index"

– a kind of " Demand Meter"

- a kind of Your Popularity chart"!






 

                                                           Date

 

This is like Mr. A.M. Naik (CEO-LAT), first thing every morning, looking-up the Share-price movement of L&T, TV/ Newspaper / Website etc etc. on I bet he gets this' "feed" on his table (or on his mobile - more likely), every half- an-hour during the trading-hours! All CEOS/CFOs do!!

 

We, too, could plot such a graph, for each & every resume." each & every day,

without any problem

 

Today plotting such a graph would look ridiculous, because, I suspect, we have no more than on our website !





 

 

 

 

But, starting this week, we will start downloading single job-advts. posted on Monster / Naukri/ Jobs Ahead / Job-street / Job ads etc. etc. and EVERY DAY. (Using MYRIAD).

 

So, by end June, we may be, daily downloading 500 job advt. That is

10000/20000 every month.

So even if we retain keep these job advts "Live" on our website for just ONE month, we would have at any given point of time, 10000/20000 jot advts.

 

And hopefully, by end June, Abhi may have managed. to Convert (Reou Mine) &.upload on our website 100000 email resume

 

So there will be DAILY MATCH-MAKING between

 

-100000 resumes

&

20,000 job-advts

& "No. of Matches" for each resume.







Plotting these graphically everyday, for 100.000 Candidates may pose, Some load, which we Overcome. can -processing-

 

We could also think of doing all these "match-making "" OFFLINE plot the

graphs offline.

 

Then, only upload the graphs (daily?) on our web-sewer based. Resume Database.

 

So of each graph becomes -part & parcel.

 

 

                                                    BUTTERFLY RESUME

 

Which,

 

→ a Candidate can log-in. & View & download

 

→ a Candidate can receive as email

 

→ a Candidate can as MMS(Mobile)

→ a Candidate can show to his boss !!

(message" I am not stuck with this job !").

 

show to his prospective employer, saying "I am a most wanted person. (May not a good idea!) Let us use technology to stir-up powerful. human emotions.



Afterthoughts

 

"Demand Graph" must not be made a a part of Butterfly version. It will prove counter- productive.

 

No recruitment manager would want to hire a person with who goes such a huge EGO - around shouting, Look here, I am in such a great demand I" Including "Demand Graph" into Butterfly version would Create precisely such a feeling.

 

11 So, we reach. Condusion that the a "Demand Graph" may be an excellent ego-booster / Comforter for a jobseeker, but it is not to be. shared with potential employers.

 

But, of course, you would want to share the Demand Graph with your friends 2 colleagues. Afterall, your esteem lies in their eyes! And you want to "Compare notes" with them by looking at their Graphs. Demand

 

And would it not be a matter of shame, If they - your friends / Colleagues - do NOT have their OWN "demand-graph" ? Unthinkable! So, the virus spreads & cult develops.







 

daily graph-with 31 days of month- may be too large to appear on the small screen of a GPS cell-phone.

 

So, we may take

 

→ Average of 7 days & plot a "WEEKLY CHART

or

→ Average of 31 days. plot a "MONTHLY CHART)

 

These small enough to fit onto a are cell-phone screen and therefore ideal for zapping (as MMS) to friends / Colleagues.

 

A new toy" is no good for a child unless, neighbouring children can see it -and Envy" the child !! - and want to have Similar one of their own.

 

Candidates may log into our website & View, large DAILY graph-ent only. a weekly or monthly Version can be downloaded cell phone screen.

 

I suppose, we can start OFFLINE experimentation, as soon as Deepa manages to download 1000 job advts from various sites a using MYRIAD.









Kartavya / Nagwekar

Abhi / Inder                                                                                                               31-05-03

 

 

 

 

                                                   Job Alerts on Cell-phone

 

This is further to my note. The Second wheel of yesterday.

 

My detailed thoughts on this subject a are jotted down in the margins of chapter on" Luck", from book DoCoMo (copy enclosed). You may find it useful to just glance thru the underlined paras & my notes.

 

One technical point, which I am unable to understand is,

 

Do we really need to tie up with cell- phone service providers, in order to deliver job alerts. over cell-phones (GSM / CDMA type) ? If cell- Owner Can Simply log into our website - using internet-connect feature of GSM/CDMA phone- then how does Service provider come into the. picture? Once a customer gets connected to internet Cell phone service-provider has no SAY ว in the matter, as to what the user accesses (which site) & what he downloads". Can you pl. clanfy?








 

 

 

 

 

 

 

 

 

 

 

 

Kartavya                                                                                                                    27-02-03

 

                                GPRS/CDMA (WLL)

                                                                   Vs.

                                                                            CONTENT

 

 

 

See enclosed article.

 

To popularise their "Services", all Cell phone Cos.

 

are scrambling all over to find "content" -in which Subscribers. are interested in & which can

 

be delivered thru their service/network.

 

Everybody (all Cell co) are experimenting with

 

→emails

 

→games (eg. Cricket)

 

→Video Clips of Events

 

→Songs

 

→News

 

→ stock Quotes Weather Reports

 

→Greetings

 

→ Intemet

 

→Celebrity Photo & Online lottery

 

→Astrology (Forecasts?)

 

                                                                                         etc etc.




 

 

There is no doubt, all of the above are of interest to Some-or other "Target /Niche Group" of users of cell-phones.

 

But, getting and holding onto - "job" is a lasic as ROTI/KAPADA/MAKAN"!

 

This "interest" (category) Cuts across, all the as above-stated "target" groups.

 

Soon, Cell-phones will be owned, even by "jobless" youth.

 

Now, in fact, if we Could Convince the Cell-phone Service - companies, that their, “Subscriber-Case" Can dramatically expand if they start delivering their Job Alerts" over cell-phones, then there is a Pretty good chance that they will jump at this (novel) idea!

 

Tell them that 50 million educated unemployed youth are registered. With country's 900+ Employment Exchanges!

 

 

If Bharati to Send BPL or Reliance, manage to send Job Alert" emails over their Service, millions of educated youth, will start subscribing to their a Service - over

"Prepaid card! Tell them, over 2 million jobseekers are registered with Indian Jobsites!!

 

And, We are prepared to give offer this service/content to Bharate/BPL/Reliance "FREE"!

 

We don't pay them (the Cellco!) anything to their deliver our "Job Alerts", to Subscribers! - No way !!

 

Cell co are, their subscribers, message. That in any case, charging Rs. 1/= for each SMS. is their "Revenue Model" -and they will continue with that, in any case.





 

But,

 

We are" obliging" them (cell co!) by giving free CONTENT (even at the cost of loading our server).

 

And that, they will leverage our (free) Content to boost their revenues by Vastly expanding their subscriber-base!

 

Then again,

 

the cell-company, which jumps for our FREE CONTENT OFFER" first, will gain

tremendous COMPETITIVE ADVANTAGE, its Competitors. It will get the FIRST-

MOVER advantage.

 

I suggest you / Nirmit speak to Some Cell Cos & show them demo of our RESUMINE /RESEARCH as well. Nirmit knows CEO of One Mumbai-based Cell co.

 

cc: Nirmit.

 

Sanjeev -Abhi- Kartavya

 

 

This means, if we wish Job Alert as an SMS" application to develop for Reliance, we would have to do so on JAVA But Reliance Infocom will provide us Software Development kit In-house Testing Lab.

 

-Software Development Kit

- Inhouse Testing Lab

 

We should go for Revenue-sharing" Agreement with Reliance. They already have. 5 million Subscribers - of which, I presume, at least 1 million will be "active + passive" jobseekers.

 

                                                                                                                                                                  06/10/03.





Kartavya - Abhi - Sanjeev

 

with ample landwidth at zero cost, Valuable "Content" would be in great demand. As long as we can create content, we would not have to worry about "Delivery Channels & "Delivery Devices".

 

 

                                                                                                                                                                03/11/03

 

 

 

 

 

 

 

 

 

 

 

 

 

Inder                                                                                                                                20-10-2002     Abhi

Rajeev chawlin.

Deepa

Vikram - Sunitha

Reena

 

JAWS

(Jabs Across World Summary)

 

Some 2/3 years back, I sent a note to Cyril on JAWS. Please borrow from Rajeev & read it.

 

Enclosed flow-chart diagram of how JAWS is a schematic is supposed to work. Implementing JAWS will require a combination of technical & marketing expertise, but it more. technical than marketing. So let us all Concentrate on first solving all "Technical" problems that we would face in JAWS. Inder is already exploring the possibility of "Subcontracting" of the downloading of job advts from. Various jobsites.

 

Next, Inder will. "Composer" tool the premises of examine, if the Can be installed at the "Subcontractor, So that he does the total job of Converting each job-advt (using Composer) into our (3P) standard. Job Advt. format. If the party is completely "trustworthy", may we give him the even passwords to directly upload the job. advts (including ours), on various websites. his own.

 

Abhi / Vikram will have to develop Software ( on our web-server) which a will automatically -and continuously- prepare the shown in Job Advt. Summary, enclosed flow-chart. As shown in enclosed JWW Chart

 

You will asking you the notice that, here, I am to reveal the identity of "Advertising Company" - (which, don't do, on our we website, so far).

 

The reason is Simple.

 

If we want people (ie. jobseekers) to believe that this is a "real" / "actual" job advt., they must see the name of the advertiser. This alone will inspire Confidence. Mentioning the "Source" of each advertisement, would further boost this confidence but I am not sure of its other (negative) implications at this stage, so "Source" We will NOT mention the at least, at This stage.

 

Once, We have successfully developed the

Summarising Software,

We need to be ready with the

 

"Mass-Messaging Software

(The broadcasting Software).

 

Although, on the FLOW-CHART,

 

I have mentioned a "Multi Media Messaging,

 

it seems, that, at least to begin with, this Can be a simple

 

 

MASS E-MAILING SOFTWARE"

 

Whether, we should use our existing We Web server for this purpose or should install an altogether Separate/ independent (- and OFFLINE?) "Server, is for Now as Concerned, Abhi/Reena to decide. for as Broadcasting" itself is it must be in the nature of

 

"PERMISSION MARKETING".

 

We MUST NOT, Summary express to broadcast Job Advt. Summary to anyone without his/her expess permission/request! This is absolutely essential.

 

If we start bombarding", unwilling people (with JAWS), we will suffer tremendous damage in the long run There will be a negative "backlash" & both, the jobseekers & recruiters. will shy away from us! our grand vision. (of pervasiveness) will Collapse!!

 

And the above-mentioned remarks, Cover, even They have become existing Affiliates". our "affiliates" for a specific purpose (-as explained on our website).

 

Now, if we want them to accept, JAWS Summary, we must get their consent once again.

 

It will be Inder's responsibility to obtain such "Consents" from all parties/ persons, whom we are targeting as potential "recipients" of Jaws.

 

Inder will draft a "Series" of "Covering- letters/ Offer-letters" - each designed for a specific TARGET GROUP.

 

Each offer letter will sharply bring out the advantages/benefits" that the recepient will receive drafting past the derive by agreeing to JAWS Summary. Before, Inder will go than all the "Communications" Sent by me in the past to jobseekers / recruiters & (especially) affiliates. available on our These are Intranet.

 

In any case, I would like to Seel approve such offer-letters (drafts) before these are sent out.

 

Ideally, the offer-letters (really,Offer E-Mails), should incorporate Return E-Mail Consent" the

 

(See what we have done in case of affiliate Colleges).

 

Ideally also the Same CONSENT FORM should. be On our website, individuals / Organisations, could (if they wish), enter it So that, ALSO, online.

 

Alternatively, when we receive their Return E-Mail "Consent Form" duly filled We could / should upload it on our So that 2 Server knows "Whom" to broadcast statistics can be maintained viewed. in website, so that

 

-Server Knows Whom to broadcast

-Statices can be maintained / Viewed

 

 

 

 

We will discuss this entire project, next Saturday at 10 am. Before that, please go them my target dates, for which Inder must fix old notes. On Saturday, we should keep ready an ACTIVITY-CHART.

 

Remember, we CAN (-and must) qualify for a "Case study" at Harvard !

Regards




This RADIO TV GUIDE today's Bombay Times. is picked-up from

 

Even though, this gives a lot of publicity to the concerned TV channels/Radio stations, do you think they have to "pay" Bombay Times to publish these details? I seriously doubt. Reason is simple.

 

This is, in the nature of Readership Service. people buy the newspapers, only for this. So, if a newspaper wants to increase its Many Circulation (No. of Copies sold), then it has to provide this service. And only when a newspaper has a Large Circulation, can it attract, other "paying" advertisers. So, it recovers elsewhere, the cost of "Real Estate (media- Spas Tiven away FREE. !