Research module #2
CLIENT RESEARCH
1. Connectivity( On-Line) or
Downloading of DART/CMIE databases.
2. Our own Research-Fed / created database
(3P Research cell)
·
Org
Chart
·
Compensation
structure
·
New
Projects/Plant Locations/LOI
·
New
Collaborators
·
New
Executive appointments
·
Executive
Separations
( so we can offer replacements from our Data Bank)
·
Likely
retirements(from ‘’age” details of unabridged annual reports)
·
Advts
released (recruitment) scanned by us on OCR/memorized/analyzed-scanned notes
prepared
The
pointers above-Investment week//Business world//Business India//Business
Today//ET//FE//TOI//Dalal Street
08/04/94
COMPANY INFORMATION
CLIENT DATABASE
This is not
our main activity. If CMIE/DART could do a good specialized job, it should be
left to them to build- up such a database and we should be happy using it.
However
from what little I know about their plans as of today their databases are
geared for the
·
Share
Brokers
·
Equity
Research Guys
·
Financial
Analysts
·
Investing
Public
·
Mutual
Funds etc
So the
emphasis is on FINANCE (PBT/PAT/EPS/Net worth etc etc)
Whereas,
We need a
database about clients which talks about their
·
Plant
Locations
·
Org
Structure
·
Comp
Structure
·
Product
Range
·
JV/Collaborations
·
New
Products /Projects
·
Market
shows
· Investments etc etc.
This is the
kind of company data which will.
1. Guide us as to which company we should send whose biodata (unsolicited) essentially matching a candidates background /experience etc. to what we assume is /will be a given company’s areas of interests.
2. Enable us to thoroughly brief( even
coach) a candidate before he appears for an interview with a given company.
3. Enable us to “entice” a candidate in
accepting an offer from that company/considering to join that company.
These are our objectives in building up a client company database. So our information needs about all companies are different.
(if we
someday 10 years later can combine our Database on companies with CMIE/DART
database, we could get into the MATCH MAKING BUSINESS at company to company
level i.e helping . Oversease companies fine a suitable Indian Partner Company for
technical collaboration/JV.)
however for the time being let us confine ourselves to above
mentioned objectives 1st/2nd/ 3rd .
Our sources for building up such databases could be
·
Newspapers
·
magazines
·
Chamber of Commerce directories
·
eco time
·
kothari's directories
·
cmie reports directories
·
new issue prospectus
·
annual reports etc etc
Care must be taken not to duplicate work done by CMIE/DART.
This will be
·
Very wastefull
·
very expensive
·
very obsolete
idea is also not to key in any information. This too will be
very time consuming and expensive
we have 2 choices.
1. Scan
all information and store it electronically with appropriate indexing then
destroy original
2. create
2000 physical files m east have 2000 boxes covering 1000 square feet office
space one box/ company
we have a 3rd limited option as far as magazines business
India/business world /Business Today /technocrat /fortune India /Dalal Street
Journal /investment week etc
This option is,
1. Find
these magazines serially/chronologically in separate cabinet shelves
2. before
filing Key-in company wise information as follows
information
about(company) name |
publication
name of magazine |
issue date |
page number |
company
officers whose names /designation appear in the article |
|
name |
designations |
||||
|
|
|
|
1 |
|
Thereafter, anytime, you want to know all about any given
company, you just punch in the company name and electronic filing system will
show on the screen.
Company name: |
|||
Magazine/publication |
issue date |
page |
executives
mentioned |
business
India |
|
|
|
business
world |
|
|
|
You give this print out to a peon who will pull out all the
relevant magazines/, issues Xerox all the relevant pages, put it in a plastic
folder and give it to you, and return the magazines to the respective racks/shelves.
you can then give this folder along with the printout to
candidate for his study before appearing for an interview or you may study the
folder yourself for doing company research . once you know what new products /new
projects a companies planning you could create a fictitious exec search request
run the search program and come up with a list of suitable candidates.
OR
you could send this research folder to that company itself
and ask this folder contains a research on your company would you like to have
copies of similar research done by us on your competitors?
Up price is ₹500 per company.
That only 5 companies to respond positively each month and
each asking folders on 5 competitors each that makes 25 folders multiply 500 is
equal to ₹1,25,000
note in big amount but perhaps enough to justify one D/E operator
with his supporting overheads
office o/h expenses will be normally 5 times the direct
salary of a person. you may just break even.
but the fallout would be companies would come to know about
us we could offer a placement service to carry out comprehensive project
recruitment from Pune to president in a time bound manner.
but this manner of electronically filing/indexing information
lends itself well only 2 magazines which can be subsequently stored neatly
retrieved quickly returned to their shelf easily.
52 issues (weekly) by 12 shelf space so and 48 long shelf,
we could store 4 years of each publication .
In 1 4 wide godrej almirah cabinet we could store about 6 to
8 different publications for a period of 4 years
Good enough since any information older than 4 years is bound to get obsolete or useless. So every year we can dispose of issues which are 4 years old and also delete from the electronic memory. For time being this seems better alternative then scanning
Access
Research:
1)
Executives:
·
Annual reports( employee details)
·
membership list of professional bodies
·
list of executives attending short term courses
programs off:
-NITIE
-IIM’s
-Hyd. Staff College etc
·
Indians settled abroad
2)
Systems:
·
Organization charts for each category of
industry ( Typical)
·
Part of medium companies (to construct from
employee data given in annual reports)
·
job description/ skills and attributes for
various positions, in various functions, in various industries
·
compensation- analysis (for each industry based
on employee detail
·
progressive improvement of compensation within
a given company (analysis of last 5 years employee details in balance sheet)
·
analysis of published advertisement demand
analysis
3)
Companies:
·
CMIE (CIMM) Company Info. On Magnetic Media
·
New Equity /Debenture issue ( New Projects &
Expansion Plans)
·
Industrial Licensed LOI issued
·
Sick-Company Lists( BIFT,IDBI,ICIC etc)
(source of executives)
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