Abhi
If WWJ/ JAM has to succeed, - really take - off in
a big way - we must succeed in generating a "buzz (around WWJ), especially amongst young
generation (Age 16 - 25)
We must get them to,
. Visit
WWJ
. Use WWJ
. Talk to
friends about WWJ (on mobile)
. To give
us email IDs of friends
. To use
PULL SMS / PUSH SMS Service from WWJ
They won't do any of the above, unless they feel, it
is FUN - and then wait to share this FUN with their friends.
Most of them are not looking for a job and are not
interested in job alerts.
But someday the will. We don't have to tell them that!
In the meantime, how do we make then visit WWJ? - And
get some FUN?
As follows:
Dear Young Friend:
Amaze your friends with your knowledge.
Tell them the names of celebrities who share their birthdates
- beside wishing your friends a
VERY HAPPY BIRTHDAY !
All you do is to fill - up the form below. We will
do the rest (i.e. automatically sending out birthday greetings to those friends whose email IDs you enter below
- along with the names of celebreties born on some day as your friends)
- SAMPLE
Of course, we will mark to you, a copy of each
HAPPY BIRTHDAY email that we send out on your behalf - so you can also call -
up your friend. What is more, you can ADD to the list prepared by us, details of
any other celebrity - or even common friend Have fun.
Love life
(-and keep away from DRUGS!)
SAMPLE
Dear Anju
A very happy birthday.
Do you remember that you were born on TUESDAY of course,
not !
I forgot, you could not read the calendar - then or
now !
Anyway, you had good company on your birthday.
Apart from you, the other great people who were also born on
JANUARY 1
If I missed out any lesser mortals, who are
currently masquerading as film starts / sports champs/ fashion models etc.
enter their names below and bounce back this email to me.
Hey, WHERE/ WHEN is the party ?
Love .
Priya.
Abhi
The following have to be important features of
"HAPPY BIRTHDAY"
. It has to
be FUN/ MOD
. Sender should be able to
. Edit the "message" (Every relationship
between any 2 persons, is UNIQUE and therefore sender wants his/ her own unique
message in own unique style/ language to go to other person.
. Again a person certainly does not want the SAME
message to FUN, it will become BORNING !
. Sender would also like to "VARY" the
message from person - to - person.
. Add names/ details of other celebrities would
want to "Show - off" their knowledge (of film starts/ models/ other celebrities
etc) to their friends, in order to "Impress" them.
We have to turn this "HAPPY BIRTHDAY"
feature into some kind of an "EGO TRIP”!
. Similarly, even the "Recipient" should
also be able to ADD details of Celebrities (or even common friends) born on some
day - and then bounce back the email to the "SENDER",
Of course, "Recipient" also wants to show
off his/ her CURRENT/ UP - TO - DATE Knowledge!
In this process (back & forth bouncing), we
want to capture as many NEW names & email IDs as we can! That, really, is
our goal! For this reason, we MUST automatically receive a copy of each
GREETING that gets bounced back with addition of new names! And we should
automatically UPDATE our database, so that the list of DATE - WISE celebrities,
keeps growing forever, without any effort on our part!
So, users create their database and they also
consume/ use their database! Everybody contributes his/ her own knowledge,
whereby, everybody benefits/ gains.
This feature will build powerful community.
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