ONLINE GAME REFER TO FRIEND (MODIFIED)

Abhi

13-08-04

Viral Marketing (Thru "Refer To Friend")

Amongst all types of marketing, the "Word-of-Mouth" is the most effective.

Reason

A person, hearing something nice/good about WWJ from his friends (whom he trusts - and generally wants to "imitate" / "conform with"), is more likely to register, than any amount of tom-tom/self-praise, we may do!

Question

How can we get millions of "friends" to hear about WWJ from thousands of friends, who are "Early Adopters" / "Experimenters" / "Pace-Setters"?

How can we start a

Cascade

Wild-fire

Chain Reaction

Copy-cat / imitation

fad / trend / life-style

How can we get our message across to millions, whose email ID's we don't have?

How can we get the first-recipients of our message, to push / propagate the message to millions?

And, how can we get these first-recipients to become our

MARKETING MANAGERS?

These questions are best answered by asking another question, viz:

WHY would/should these first-recipient "want" to propagate our message?

What would motivate / inspire them to propagate our message? (hopefully, without feeling the he is being "used" / "manipulated")?

I believe, they (the first-recipients) would get motivated, if they see/view this, as a kind of

FUN / GAME / EXCUSE

(excuse to call-up friends on a mobile!)

If, somehow, we can make,

"Refer to Friend"

an "excuse" to call-up friends, we might succeed.

For the person filling-up "Refer To Friend", this exercise gives him an opportunity to call-up friends.

For us, it means "Word-of-Mouth" propagation of our message! - the best way of marketing.

NOW see enclosed revised page design.

Idea is quite simple.

A person enters (say) 10 email ID's (of his friends) and clicks SEND.

Immediately, our Online Software compares these 10 ID's with the 22 lakh in our (Online) database and if it finds 2 "matches", it shows these 2 in the box below.

Just above the box, we have provided a "PROMPT" to the surfer

[ Hey, if you already knew about

this site, why the hell, did you not tell me about it? ]

We don't know what that friend will reply but our purpose has been served. Word-of-Mouth message has spread!

The write-up / the box / the "prompt" etc. are all designed to arouse the "curiosity" of the surfer, viz:

Which of my friends already might know about WWJ? WHO, could they be?

So, hopefully, he would enter the email ID's of as many friends as he can remember - if, for nothing else - than to find out "WHO"? - so that he can phone them.

There is a "Swarm / herd" mentality and these youngsters, want to be (always) a part of the "herd"! They don't like to be left out / "Singled out". They want to remain "IN / WITH the crowd". They like to "hang-out together" - even if it is in virtual world!

And with each person using "Refer to Friend" feature, our

email ID database grows - and - grows! Hopefully, after a while, 22 lakh may become 32 lakh!

And with each addition, the probability of finding at least one email ID in the small box, keeps getting better & better! After all, a person can be a friend of 3 others, who don't know each other!

In fact, for 4.5 lakh email ID's (of 3P resumes), we not only have their email ID's, but we also have their names as well! - which too, we can display in the small box. That would look very convincing.

Write-Up to be added to

"Refer To Friend" page.

Abhinandan

Your Name	(Text Box)
Your Email ID	(Text Box)
Your Friends Email IDs	(Text Box)

Separate emails ID's with semi-colon

Personal Views
(Large Text Box)
(Large Text Box for general message)

It is possible that some of the email ID's you enter here, are already in our database of 22 lakh. Then they would have received our communication and already know about World Wide Jobs. When you click SEND, their email ID's will get reproduced in the box below.

Now, you can phone them and ask: "Hey, why the hell did you not refer this site to me, if you already knew about it?"

Name	Email
(Table for Name and Email of Matches)