ONLINE GAME HAPPY BIRTHDAY

Abhi 31-08-04.

Creating a buzz

Ref = My yesterday's note re: Happy Birthday.

Some more points:

• Maybe (loud thinking) we ought to have a provision where the SENDER can enter his/her own birthdate in "My Detail" block as follows:

MY DETAILS
Name:
Birth Date: DD MM YY
Email:
Mobile No:
[submit]

The moment he clicks [submit], the names of celebrities (for his own birthdate) will pop-up in a window.

This is the "proof" that the software works! Only if the sender gets convinced that the software works, would he feel like entering names of his friends.

• Provision for [ADD] additional celebrity details

this in TWO (2) parts,

• a "PRIVATE" list box
• This is where the "Sender" or the "Recepient" could add names/data, which belong to friends/relatives/sweethearts etc., which they do NOT wish to share with general public. They want these to be their own personal/private "SECRET"! This is a very common "cliques/sub-groups" amongst collegians.
• Hence, we need to assure the sender (and/or recepient) that any names/details added into this PRIVATE BOX, will NOT be shared with anyone else and that we will NOT add these names to COMMON/PUBLIC database.
• a COMMON/PUBLIC List Box
• This is a box in which sender/Recepient could add data/names of Public Celebrities (e.g., film-stars/sports champs/Models etc), which entire world knows. WWJ would be free to add these into our COMMON/PUBLIC database (Birth-date wise), so that this database keeps growing thru contributions of all people using this feature. Everybody benefits by everybody's contribution!

• Recognition

Why would/should any Sender/Recepient take the trouble to "Contribute" new names/data to the "PUBLIC" box? The "free-riders" would want to enjoy the benefit (of this service) without having to contribute anything!¹²

And we can neither have any RULE which says "you can use this service - only if you add 5 new names/data to the PUBLIC box".³⁴

To⁵ bypass such a rule, peop⁶le may enter "Junk" data! - and we have no one to monitor/validate any data entered by anyone in the PUBLIC box.

So, obviously, such a negative incentive will not work.

But what might work is a positive incentive. We may be able to motivate people (to add new data to PUBLIC box), if we give them credit for their contribution. e.g.

PUBLIC DATABASE
Celebrity

 

Incidentally, as far as PUBLIC box is concerned, we cannot have a field for "E-mail ID"! (shown in my yesterday's note).

It would be Virtually impossible for anyone to get hold of "private" email IDs of

• Shah Rukh Khan
• Ratan Tata
• Sachin Tendulkar

etc. etc.!

And, in any case, they are unlikely to be looking for jobs! so we have no use for their email IDs!

• "FREE" service

Somewhere, we must mention that this (Happy BirthDay) service is FREE.

[Signature]

31-08-04

Abhi 30-08-04

• Creating a buzz
• Creating "smart-mobs"
• Creating "online "communities"

If WWJ/JAM has to succeed, - really take-off in a big way -, we must succeed in generating a "buzz" (around WWJ), especially amongst young generation (Age 16-25).

We must get them to,

• make them visit WWJ
• Use WWJ
• talk to friends about WWJ (on mobile)
• get them to give us email IDs of friends
• get them to use PULL SMS/PUSH SMS services from WWJ

They won't do any of the above, unless they feel, it is FUN - and then want to share this FUN with their friends.

Most of them are not looking for a job and are not interested in job-alerts.

But someday, they will. We don't have to tell them that!

In the meantime, how do we make them visit WWJ? - and get some FUN?

As follows:

Dear Young Friend:

Amaze your friends with your knowledge.

Tell them the names of Celebrities who share their birthdate - besides wishing your friends a

VERY HAPPY BIRTHDAY!

All you do is to fill-up the form below. We will do the rest (i.e. automatically sending out birthday greetings to those friends whose email IDs you enter below - along with the names of Celebrities born on same day as your friend.)

 

SAMPLE

Of course, we will mark to you, a copy of each HAPPY BIRTHDAY email that we send out on your behalf - so you can also call-up your friend. What is more, you can [ADD] to the list prepared by us, details of any other Celebrity - or even Common friend- that you may remember.

Have fun.

Love life

(and keep away from DRUGS!)

FORM TO BE FILLED

 

HAPPY BIRTHDAY

Dear Young friend:

My Details:

	First	Last
Name	[Box]	[Box]
E-mail	[Box]
Mobile No	[Box]
My Birth Day:	[Box] [Box] [Box]

 

Please regularly send Birthday Greetings on my behalf to following of my friends:

Sl	Name of Friend	Email ID	Birth Date DD / MM / YY	click to view & edit
1	Anju	anju@hotmail.com	01 - 01 - 1986	[Box]
2	Priya	priya@rediff.com	02 - 01 - 1984	[Box]

[SUBMIT]

SAMPLE

Dear Anju

A very happy birthday.

Do you remember that you were born on [TUESDAY]

Of course, not!

I forgot, you could not read the Calendar - then or now!

Anyway, you had good Company on your birthday. Apart from you, the other great people who were also born on

[JANUARY 1]

were,

	Celebrity	Period	Celebrated For
1	Joseph Francois Duplex	1697-1765	Gou ernor--
2	Count Baron - -	1863-1937	French sportsmo-
	Celebrity	email ID	Birth Date.

[ADD]

If I missed out any lesser mortals, who are currently masquerading as film stars/sports champs/fashion models etc., enter their names below and bounce back this email to me.

	Celebrity/Friend	email ID	Birth-Date (DD/MM/YY)
1
2
3

Hey, WHERE/WHEN is the party?

Love,

Priya.

Abhi

The following have to be important features of "HAPPY BIRTHDAY"

• It has to be FUN/MOD
• Sender should be able to
• Edit the "message"

(Every relationship between any 2 persons, is UNIQUE and therefore Sender wants his/her own unique message - in own unique style/language - to go to other person.)

Again, a person certainly does not want the SAME message to go out year-after-year! Instead of FUN, it will become BORING!

Sender would also like to "VARY" the message from person-to-person.

• [Add] names/details of other celebrities born on same date, to the list.

I have a feeling that youngsters would want to "SHOW-OFF" their knowledge (of film stars/models/other celebrities etc) to their friends, in order to "impress" them.

We have to turn this "HAPPY BIRTHDAY" feature into some kind of an "EGO TRIP"!

• Similarly, even the "Recepient" should also be able to [ADD] details of celebrities (or even common friends) born on same day - and then bounce back the email to the "SENDER".
• Of course, "Recepient" also wants to show off his/her CURRENT/UP-TO-DATE knowledge!
• In this process (back & forth bouncing), we want to capture as many NEW names & email IDs as we can! That, really, is our goal! For this reason, we MUST automatically receive a copy of each GREETING that gets bounced back with addition of new names! And we should automatically UPDATE our database, so that the list of DATE-WISE celebrities keeps growing for ever, without any effort on our part!¹
• So, Users create their database and they also consume/use their database! Everybody contributes his/her own knowledge, whereby everybody benefits/gains.²
• This feature will build powerful Community.³

YOU SHARE Your Birth-Date with...

1 JANUARY

Celebrity	Period	Celebrated For
Joseph-Francois Dupleix	1697–1765	Governor General of French Territories in India
Count Baron Pierre de Coubertin	1863–1937	French sportsman
Edward Morgan Forster	1879–1970	English Novelist
Satyendra Nath Bose	1894–1974	Mathematician and Physicist
J. Edgar Hoover	1895–1972	Director of FBI

 

2 JANUARY

Celebrity	Period	Celebrated For
General James Wolfe	1727–1759	Hero of the battle of Quebec
Johann Daniel Titius	1729–1796	Astronomer & physicist
Rudolf Clausius	1822–1888	German Physicist
Henry Morrison Flagler	1830–1913	American Financier
Arthur William Charles Gore	1868–1928	English Tennis Player
Louis Charles Breguet	1880–1955	French Airplane Builder
Sir Michael Tippet	1905–1998	English Composer
Isaac Asimov	1920–1992	Author & Scientist
Roger Miller	1936–	American Singer
Kirti Bhagwat Jha Azad	1959–	Indian Cricketer
Cuba Gooding Jr.	1968–	American Actor

 

CREATING A “BUZZ”

Abhi

        

Ref: My yesterday's note re: HAPPY BIRTHDAY

Some more points:

May be (loud thinking) we ought to have a provision where the SENDER can enter his/ her own birthdates in "My Detail" block as follows.

The moment he clicks submit, the names of celebrities (for his own birthdates) will pop - up in a window.

This is the "proof" that the software works! Only if the sender gets convicted that software works, would he feel like     entering names of his friends.

Provision for ADD additional celebrity details we would need to provide.

This is Two (2) parts,

·     A "PRIVATE" list "Box"

This is where "sender" or the "Recipient" could add names/ data, which belong to friends/ relatives/ sweethearts etc., which they do NOT wish to share with general public. They want these to be their own personal/ private "SECRET”! This is a very common "Cliques / Sub - groups" amongst collegiaus.

Hence, we need to assure the sender (and / or recipient) that any names/ details added into this PRIVATE BOX will NOT be shared with anyone else and that we will NOT add these names to COMMON/ PUBLIC database.

·     A "COMMON/ PUBLIC" List Box

This is a box in which, sender/ Recipient could add data/ names sports champs/ Model etc), which entire world knows. WWJ would be free to add these into our COMMON/ PUBLIC database (Birth - date wise), so that this database keeps growing thru contributions of all people using this feature. Everybody benefits by everybody's contributions.

Recognition

Why would / should any sender/ Recipient take the trouble to "Contribute" new names/ data to the "PUBLIC" box? The "Free - riders" would what to enjoy the benefit (of this service) without having to contribute anything!

And we can neither have any RELE which says

"You can use this service - only if you add 5 new names/ data to the PUBLIC box".

To bypass such a rule, people may enter "JUNK" data! - And we have no one to monitor / validate any data entered by anyone in the PUBLIC box.

So obviously, such a negative incentive will not work.

But what might work is a positive incentive. We may be able to motivate people (to add new data to PUBLIC box), if     we give them credit for their contribution.

eg.

PUBLIC DATABASE

Incidentally, as far as PUBLIC box is concerned, we cannot have a field for "E - mail ID!

(Shown in my Yesterday's note).

It would be virtually impossible for anyone to get hold of "private" email IDs of

    . Shah Rukh Khan

    . Ratan Tata

    . Sachin Tendulkar     etc.!

And, in any case, they are unlikely to be looking for jobs, so we have no use for their email ID!

    . "FREE" Service

Somewhere, we must mention that this (Happy Birthday) Service is FREE.

h.c.parekh

CREATING A BUZZ- CREATING "SMART - MOBS" – CREATING ONLINE "COMMUNITIES"

Abhi

If WWJ/ JAM has to succeed, - really take - off in a big way - we must succeed in generating a "buzz    (around WWJ), especially amongst young generation (Age 16 - 25)

We must get them to,

    . Visit WWJ

    . Use WWJ

    . Talk to friends about WWJ (on mobile)

    . To give us email IDs of friends

    . To use PULL SMS / PUSH SMS Service from WWJ

They won't do any of the above, unless they feel, it is FUN - and then wait to share this FUN with their friends.

Most of them are not looking for a job and are not interested in job alerts.

But someday the will. We don't have to tell them that!

In the meantime, how do we make then visit WWJ? - And get some FUN?

As follows:

Dear Young Friend:

Amaze your friends with your knowledge.

Tell them the names of celebrities who share their birthdates - beside wishing your friends a

VERY HAPPY BIRTHDAY !

All you do is to fill - up the form below. We will do the rest (i.e. automatically sending out birthday greetings to  those friends whose email IDs you enter below - along with the names of celebreties born on some day as your friends)

- SAMPLE

Of course, we will mark to you, a copy of each HAPPY BIRTHDAY email that we send out on your behalf - so you can also call - up your friend. What is more, you can ADD to the list prepared by us, details of any other celebrity - or even common friend Have fun.

Love life

(-and keep away from DRUGS!) 

SAMPLE

Dear Anju

A very happy birthday.

Do you remember that you were born on TUESDAY of course, not !

I forgot, you could not read the calendar - then or now !

Anyway, you had good company on your birthday. Apart from you, the other great people who were also born on

JANUARY 1

If I missed out any lesser mortals, who are currently masquerading as film starts / sports champs/ fashion models etc. enter their names below and bounce back this email to me.

Hey, WHERE/ WHEN is the party ?

Love .

Priya. 

 Abhi

The following have to be important features of "HAPPY BIRTHDAY"

 . It has to be FUN/ MOD

. Sender should be able to

. Edit the "message" (Every relationship between any 2 persons, is UNIQUE and therefore sender wants his/ her own unique message in own unique style/ language to go to other person.

. Again a person certainly does not want the SAME message to FUN, it will become BORNING !

. Sender would also like to "VARY" the message from person - to - person.

. Add names/ details of other celebrities would want to "Show - off" their knowledge (of film starts/ models/ other celebrities etc) to their friends, in order to "Impress" them.

We have to turn this "HAPPY BIRTHDAY" feature into some kind of an "EGO TRIP”!

. Similarly, even the "Recipient" should also be able to ADD details of Celebrities (or even common friends) born on some day - and then bounce back the email to the "SENDER",

Of course, "Recipient" also wants to show off his/ her CURRENT/ UP - TO - DATE Knowledge!

In this process (back & forth bouncing), we want to capture as many NEW names & email IDs as we can! That, really, is our goal! For this reason, we MUST automatically receive a copy of each GREETING that gets bounced back with addition of new names! And we should automatically UPDATE our database, so that the list of DATE - WISE celebrities, keeps growing forever, without any effort on our part!

So, users create their database and they also consume/ use their database! Everybody contributes his/ her own knowledge, whereby, everybody benefits/ gains.

This feature will build powerful community.

h.c.parekh

DID THEY READ IT

21Aug 2004

DID THEY READ IT

To,

All Consultants,

www.didtheyreadit.com

(Did They Read It)

·     By a copy of this note, I am asking Reena to download the free trial version of this software and make it available to you.

·     Please give your feedback to Reena in 10 days.

·     If most of you feel it is a useful software to use, Reena will take out a one-year subscription (@50/-)

Hemen Parekh