Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Sunday, 25 December 2011

RESUME BLASTER

Resume Blaster – Concept Note

Date: Christmas Day / 2011
To: Shuklendu

Enclosed find:

  • Annex A → Comparison of Widgets

  • Annex B → Screenshots of Resume Blaster

  • Annex C → Notes on Logic


WHY?

  • Foremost, every registered jobseeker may not have matched job-alerts — so “My Jobs” is of no use to him.

  • This will be especially true of FRESH GRADUATES, in whose resumes there is very little to “match”.

    • No “Industry”, no “Function”, only City (no “Experience” either!).

  • And every year, some 3.5 million fresh graduates are coming out of colleges.

  • They want ANY job / ANY where / in ANY industry or function.

  • “Resume Blaster” will enable them to apply to some 60,000 Employers/Recruiters, without bothering whether they have vacancies or not.


Proof:

So far, online from our site 2,54,187 resumes have been blasted!
(Obviously, by those 1800 registered candidates only.)

  • Widget frees them from PC/Broadband too.


WHO?

  • As explained above, Resume Blaster is primarily intended for FRESH GRADUATES, and any other “registered” jobseeker who gets very few or NIL job alerts.

  • Of course, I would not be surprised if even those who do get lots of job-alerts also start using Resume Blaster to send their resumes to “Companies of Choice”, even CITIES of their choice.


REVENUE MODEL

  • All major job-portals offer “Resume Blast” feature.
    But...


Key Features of Resume Blaster

  • Feature is offered ONLINE (No widget)

  • Resumes can be blasted to only 1000 / 2000 companies (no selection).

  • Jobseeker must pay between Rs. 1000 / 2000 for this service — and in advance, online.

  • Job portals never reveal the names of these 1000 / 2000 companies to jobseeker!


As against this, Resume Blaster will enable a jobseeker to:

  • Select Industries & Companies (even Cities)

  • Blast any number / any time / over a period

  • Do it OFFLINE

  • Do it FREE (to 60,000 & growing)

✅ We will earn revenue through InMobi Ad Network.


So, we are talking of "Sending Messages" (in this case, RESUMES)

To 60,000 Employers (Businesses)


Possibility for Future: Convert to “B2B Marketing Widget”

  • Thousands of businesses sell their products/services to only other businesses.

  • Your company could market its services to thousands of other companies.

  • Imagine the convenience (and free-ness) of sending your marketing message to many companies directly from your smartphone.


We are leveraging:

  • ✅ Our growing database of Employer Companies

  • ✅ Widget Technology

  • ✅ Rapid growth of Smartphones


Conclusion (Page 5/5)

We should take up development of this widget as soon as “My Jobs” gets stabilized and runs smoothly.

In the meantime, please give some thought to this concept.
We can sit down and discuss further whenever you are ready.

With the considerable experience gained during the development of My Jobs,
I think it would be relatively easy and quick for us to launch:

“Resume Blaster”

Once we have developed the required pages,
we will request Geetha / Revathi for the widget itself.

Regards
Hemen Parekh


Page 6: Comparison of Widgets (Annex: A)

ParameterMy JobsResume Blaster
PurposeApply for jobsApply for jobs
For whomRegd. JobseekersRegd. Jobseekers
PaymentFreeFree
Revenue ModelAdvertisementsAdvertisements
Database~ 4 lakh jobs (growing 1000/day)~ 62000 companies (growing 20/30 per day)
Matchmaking Software/Process✔ Daily/occasional matchmaking of resumes with jobs✘ None
Inventory Table✔ Yes, Individual table for each jobseeker✘ No, Same 62000 companies for all jobseekers
Selection✘ No. Only "matched" jobs delivered✔ Yes. User selects Industry/Companies to "Apply"
Daily Delivery5 jobs10 company names
Incentive for clicking product ad1 additional job10 additional company names
APPLIED/TO BE APPLIED buttonsYesNo

Page 7: Notes (Annex: C)

  • "Resume Blaster" widget will enable a jobseeker to blast his resume to INDIAN companies only.

    • Hence, unlike the ONLINE version, there is no need for a dropdown of "Country Names".

  • Unlike in the ONLINE version, in the widget:

    • There will be no city-wise search of companies or recruitment agencies.

  • 5255 recruitment agencies to be merged into the industry named:

    • "Consultancy / Services" industry.

  • Within each industry, companies will be listed alphabetically.

  • Since 20–30 unique company names get added daily to the database (industry-wise), these need to be inserted at appropriate alphabetical positions.

  • From each Company Name List (industry-wise), the next 10 names will be picked and delivered each time.


Page 8

  • A jobseeker logs in and selects a particular industry.

  • This requires tracking of industry-wise/company-wise "names" delivered to every registered jobseeker.

  • But:

    • We will not keep track/log of:

      • Which companies he selected

      • Or did not select

  • While touching the Blast Resume button:

    • Those "Company Names" will not be shown again.

    • Gone forever! No second chance.

  • Exception: Many companies are listed under 2/3/5 different industries — That is OK.

  • Advantage:

    • No need for APPLIED / NOT APPLIED buttons.


Page 9: N/3

  • Even within same industry name, a company may be listed in multiple cities.

    Example:

    • Industry: Air Conditioning

    • Company: Godrej

    • Factories in: Pune, Mumbai, Delhi, Cochin

  • Recruitment managers at each location may post job ads:

    • On different job portals

    • For different positions

    • In different cities

    • Under different email IDs

  • So, for same industry (Air Conditioning), screen #4 may show:

    scss
    [ ] Godrej (Cochin) [ ] Godrej (Delhi) [ ] Godrej (Mumbai) [ ] Godrej (Pune) [Back] [BLAST RESUME]

Page 10: N/4

  • Suggestion: Add "Opinion Poll / Rating" screen on widget

  • Add "Resume Blaster Widget Opinion Poll" page (online) to display consolidated results

  • Previously:

    • Only 10 company names shown at a time

    • Widget user must tap a product ad to pull next 10 company names

  • Modified Reward Mechanism (if feasible):

    • Screen shows 10 company names

    • At bottom, display Page No. or NEXT button

    Interaction:

    1. Tap NEXT ➝ show a product ad

    2. Closing ad ➝ reveal next 10 company names

    scss
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