Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Friday, 23 May 2008

SEARCH ENGINE RANK

Dated 22/05/08

Rahul → Shalaka → Shubhangi

Search Engine Marketing (SEM)

SEM requires SEO (Search Engine Optimization)
i.e.
Using keywords (in text/metatags) which search engines consider VERY RELEVANT / APPROPRIATE, and therefore assign that webpage a high rank, in relation to a given

Search Term

Of course, it is the dream of every website owner that his site comes up for mention on the very first page (amongst thousands or millions of results), at least on a few “search terms”.

Every website owner has a clear idea about what his site has to offer, what it is all about. He has also a reasonably good idea about the “search terms” on which he would like his site to come up on first page.

So, every website owner repeatedly enters these search terms in different search engines to find out the site-rank. If his site does not show up in the first 3 pages (3x10), then he has no hope that search engine visitors will find his website.

So, he cannot depend upon search engine generated traffic. His hopes of getting the search engines to “market” his website are dashed!


Page 2/3

But to find the exact rank/position of any website within the results returned by a search-engine (for a given search term), is a very boring / time-consuming / tiring process!

And if this procedure has to be repeated
▷ for several “search terms”
▷ on several “search engines”
▷ over a period of several “days”,

then, it is nearly hopeless situation.

Of course, there are several search engines
(Kartoo / Metacrawler / Clusty / dmoz.org etc),

which do pull search-results (for a given search term) from several search engines and display these results together.

But, one must still scroll thru pages after pages to find where exactly one’s own website is listed (at what no.). Hence, this does not solve the problem.

I presume, this is a genuine pain point of all webmasters / web-developers / web-marketers.

If someone could find an elegant solution (to this problem), he would hit a jackpot!

I just don’t know, how simple or...

Dated 22/05/08

...difficult such a solution could be, but in the enclosed U/I, I have envisioned what such a solution should do.

If we can pull this off, we would have taken a giant stride!

To begin with, we may start with only
▷ IndiaRecruiters.net
▷ a few pre-selected search terms
▷ a few pre-selected search engines

We may even tell the software to lookup/search for our URL only on the FIRST pages of the search-results of each search engine. If it can’t find our URL on the FIRST page, just forget it.
If our URL does not figure on the FIRST page, then, obviously, it is not worth boasting about!

Clicking on a search engine name will take the visitor to the concerned engine’s FIRST page, where he can see/satisfy himself that we are telling the truth. We have to guard our reputation.

Eventual goal must be to enable a visitor to enter
▷ any URL (his own website, naturally)
▷ any search term

and figure out where his website stands.
I have a feeling, this could be a huge hit!

22/05/08