Notes

Sunday, 19 July 2009

HOW NAUKRI ATTRACTS JOBSEEKERS

Naukri

Entire focus is on "Job-Seekers".
As far as Employers are concerned, the entire page contains only 2 (small print) links, viz:


| Employers: Login | Buy Online |

Home page lists “jobs” in many different ways, viz:

✅ Jobs By Category

✅ Jobs By Company / Browse All Jobs By Companies

▶ Top Employers

▶ Best Places To Work

} ➜ We will work out a proposal for this, once we have uploaded V 2.0 by 20/10/09

▶ Job Gallery

▶ Hot Vacancies

✅ Job Locations

▶ Jobs In Print

▶ Naukri Channels

▶ Job Messenger

▶ Resume Services

▶ Search Job


| Keywords | Exp | Location | Func. Area |  [Search]

Recommendation System (continued)

▶ At INDIVIDUAL level

At this level, we will compile the search-parameter-selection history of every (logged-in) user, whether a jobseeker or a recruiter.

What search parameters did he select during his search?

(Of course, only if he clicked the SUBMIT button after selecting.)

We will store these and arrange each parameter in descending order of the frequency with which it was used by that user

→ (Personal Usage History)

Then, every time he returns to the "search-page" (i.e., logs in), display the:

SEARCH PARAMETER DROP-LISTS

In the descending order of his own personal usage, so his "favourites" always show up on the TOP of the drop-list.

We might, if possible, show inside a bracket the number of times he has selected that parameter in the past.

This figure inside the bracket will assure him that we are not pulling a fast one on him!
It only shows that we care to remember.

This system will apply to both jobseekers and recruiters.

▶ At "COLLECTIVE WISDOM" level

At this level, we want to recommend to the user what similar people have been doing.

Let us first take the case of Jobseekers.

What kind of jobseekers are SIMILAR to one another?

Observation on Naukri (Cont) — Page 3

▶ Now that, thru Job Aggregator, we are in a position to offer OVER 2 LAKH JOBS

(– probably more than any other website),

then, should we seriously consider “copying” Naukri’s strategy? — of offering “umpteen options” to jobseekers to zero-in on their desired jobs fast?

In any case, we are parsing and creating a very detailed/broken-down database of all downloaded jobs.

And, we have planned to make ALL of these jobs “searchable” thru our

“Conventional Job Search.”

Except that:

▶ Our “Conventional Job Search” is crammed with too many “Search Criteria”! —

Whereas Naukri’s search-bar has only 4 criteria, viz.:

Keywords
Exp
Location
Functional Area

Enclosed find a page U/I for APPLY ONLINE / JOBSEARCH

I have taken same "Search-Criteria" as in our current "Conventional Job Search" — only rearranged in such a way that any one (and ONLY ONE) can be selected at a time to display results.

Will this presentation of OPTIONS make jobseeker’s life easier/simpler? I don’t know.

There will always be some jobseekers who wish to SIMULTANEOUSLY apply MULTIPLE search criteria to drill down to a very short SHORTLIST.

Search engines too return MILLIONS of pages, but no one has time/patience to go beyond 3rd page!

What may be an ideal solution could be that a jobseeker can START with his ONE / TOPMOST criteria and then be able to gradually narrow down the SEARCH RESULTS by applying successive FILTERS.

I think we had this functionality but removed it. Was it because it was not intuitive? – and ended up being more confusing!

Pl. apply your mind.

What about MAGIC CUBE SEARCH?

e.g.:

▶ Industry vs. Functional / Skill

▶ Industry vs. Designation – Level

▶ Function vs. Designation – Level

→ Matrices

But, in case of IT professionals, it is not

“Desig. Level” but “Role” or “actual Designation”

(as Kesha–Atidan pointed out & what option Naukri already provides).

In case of IT,