17 Nov 2003
Raju/Sanju/Kartavya,
Raju/Sanju/Kartavya,
TROUT'S
MANTRA : DIFFERENTIATION
"Before
you break the rules, know the rules,"
First
rule, attaining success to be different.
"Effective
strategy is all about differentiation,"
brands
needed to create a real reason to buy and not a meaningless slogan.
to
ensure differentiation by attributes, which was the only characteristic that
would make products unique.
How
each of them were able to stand for attributes the ultimate
driving experience, safety, engineering and styling.
Consumers
want to believe that products can contain a magic ingredient that will improve
performance.
Where
most consumers did not bother to know what Trinitron was all about.
Do
not ignore the competition, focus and differentiation are critical in
competitive world and CEOs must be willing to encourage sacrifice instead of
growth.
If,
BMW =
Ultimate Driving Experience
Volvo
= Safety
Mercedes =
Engineering
Jaguar =
styling
Then,
Guru
Mine =
Guru
search = Short listing competence not
resumes?
Recruitguru
= The future of webservices
3P jobs.com =
For Executive search, corporate India's First choice
Remember
Owen
corning (India) Ltd, has even managed to get a trade - mark (not patent) on
color "PINK"!
HEMEN
PAREKH
