23 Jul 2003
IMAGE
BUILDER
The
New Currency of Recruitment
If
plain/ unstructured email resumes are the OLD currency of recruitment, then the
Image Builders are the NEW currency.
It is
our objective/ goal, to replace all the old resumes. With that new resumes i.e.
replace all plain/ unstructured resumes with the Image Builder Resumes.
Replace
all old currency - notes in circulation with the new currency notes.
Whether,
the old notes are lying with
·
Jobseekers
·
Jobsites
·
Placement
Agencies
·
Employer
·
HR
consultants
·
How
can we do this?
·
How
long will it take?
·
What
will motivate the "old - currency" holders to come forward to
exchange with the "New - Currency"?
·
At
how many places, can we /shall we organize, such "exchange" to take
place?
(No. of currency - Exchange - Counters).
·
Why
should any organisation (whether a jobsite / a placement agency/ HR consultant/
ultimate employer) want to become our "Currency - Exchange -
Counter"?
What is in it for him? How does he stand to
gain?
·
If
we are to solely depend upon the jobseekers only to visit recruitguru.com.
& exchange their old resumes with new (image builders), then how long will it take? How can we entice/
lure them to come forward in large numbers? What incentive can we offer them?
·
Companies
which first build - up Countryside, worldwide, distribution network (dealers/
agents/ stockiest/franchises etc)
for their goods/ services.
and
then (subsequently), set - up DIRECT SELLING from their own website, ran into
serious problems.
Distributors
saw a "threat" in this move. They felt, these companies were trying
to save their distribution - COSTS (declares' commissions) by passing them & booking orders DIRECTLY on
their website !
These
companies are having a tough time, convincing their dealers/ distributors,
whom, the cannot ditch in any case!
The
companies NEED these dealers for
·
Physical
distribution/ logistics support
·
After
- sales - service etc.
But
Company like DELL COMPUTERS, adopted a DIRECT - SELLING MODEL, from Day ONE !
DELL
never appointed a single database so they had no problem - no
"vested" interests to resist model change!
Purpose
of this digression
In
order to speed - up the currency - switch if we think of roping in many
jobsites/ placement agencies/ HR consultants etc by "Licensing our
GURUMINE/ GuruSearch"
(Where, each agent makes some money - a
commission - either from us, or from the jobseeker),
then,
They
will strongly resent / oppose any more on our part at DIRECT SELLING ! They
will gang - up, against us (from a labour UNION !).
Of
course no one knows what will work & what will not work on internet. We
must continue to experiment/ continue to analyze the results & continue
"course correction", as we go along.
Most
important thing is that obsession with "in - depth analysis", must
not result into "action - paralysis".
HEMEN
PAREKH
