Inder
Abhi
Rajeev - chainin.
Deepa
Vikram - Sunitha
Reena
JAWS
(Jobs Across World Summary)
Some 2/3 years back, I sent a
note to Cyrel on JAWS. Please borrow from Rajeev & read it.
Enclosed flow-chart is a
schematic diagram of how JAWS is supposed to work.
Implementing JAWS, will require a
combination of technical & marketing expertise, but
it is more technical than
marketing. So let us all concentrate on first solving all "Technical"
problems that we would face in JAWS.
Inder is already exploring the
possibility of "Subcontracting" of the downloading of job-advts from
various jobsites.
Next, Inder will examine, if the "Composer"
tool can be installed on the premises of the "Subcontractor,"
so that he does the total job of converting
each job-advt (using Composer) into our (3P) Standard Job-Advt. format. If the
party is Completely "trustworthy," we may even give him the passwords
to directly upload the job-advts on various websites (including ours), on his
own.
Abhi / Vikram will have to
develop a software (on our websever) which will automatically - and
continuously- prepare the "Job-Advt. Summary," as shown in enclosed
flow-chart.
You will notice that, here, I am asking
you to reveal the identity of the "Advertising Company - (which, we don't
do, on our website, so far).
The reason is Simple.
If we want people (ie.
jobseekers) to believe that this is a "real"/"actual" job-advt.,
they must see the name of the advertiser. This alone will inspire confidence.
Mentioning the "Source" of each advertisement, would further boost this
confidence but I am not sure of its other (negative) implications at this stage,
so, we will NOT mention the "Source", at least, at this stage.
Once, we have successfully
developed the "Summarising Software,"
we need to be ready with the "Mass-Messaging
Software" (The broadcasting Software).
Although, on the FLOW-CHART, I have
mentioned a "Multi-Media Messaging,"
it seems, that, at least to begin
with, this can be a simple "MASS E-MAILING SOFTWARE"
Whether, we should use our
existing Webserver for this purpose or we should install an altogether
Separate/ independent (- and OFFLINE?) server,
JAWS Summary, we must get their "Consent"
once again.
It will be Inder's responsibility
to obtain such "Consents" from all parties/ persons, whom we are
targetting as potential recipients of JAWS.
Inder will draft a
"Series" of "Covering- letters/Offer-letters" - each
designed for a
specific TARGET GROUP.
Each offer-letter will sharply
bring out the "advantages/benefits" that the recepient will derive by
agreeing to receive the JAWS Summary. Before drafting Inder will go thru all
the past "Communications" sent by me, in the past to
jobseekers/recruiters & (especially) affiliates. These are available on our
Intranet.
In any case, I would like to see/approve
such offer-letters (drafts) before these are sent out.
Ideally, the Offer-letters
(really, Offer E-Mails), should incorporate the "Return E-Mail
Consent"
(See what we have done in case of
affiliate Colleges).
Ideally the same "CONSENT
FORM" should also be on our website, so that, individuals / organisations,
could ALSO, (if they wish), enter it online.
Alternatively, when we receive
their "Return E-Mail Consent Form" duly filled in, We could/should,
upload it on our website, so that
> statistics can be maintained (viewed).
> server knows "whom" to broadcast
We will discuss this entire
project, next Saturday at 10 a.m. Before that, please go thru my old notes. On
Saturday, we must fix "target dates", for which Inder should keep
ready an ACTIVITY-CHART.
Remember, we CAN (and must)
qualify for a "Case-study" at Harvard!
Regards
today's "RADIO/TV
GUIDE" is picked-up from Bombay Times.
Even though, this gives a lot of
publicity to the concerned TV channels/Radio stations, do you think they have
to "pay" Bombay Times to publish these details? I seriously doubt.
Reason is simple.
This is, in the nature of
"Readership Service." Many people buy the newspapers, only for this.
So, if a newspaper wants to increase its "circulation (No. of copies
sold), then it has to provide this service.
And only when a newspaper has a
large Circulation, can it attract, other "paying" advertisers. So, it
recovers elsewhere, the cost of "Real Estate (media- space) given away
FREE!
FLOW-CHART FOR "JOBS ACROSS
WORLD SUMMARY - JAWS" 20-10-2002
May be, one day Times/Hindu/ Statesman
etc will join us. (Since, "If you can't lick
3P, then join 3P!) free exposure
to longer readership.
JobsAhead
naukeri
Jobstreet
Monster
More jobsites/ Jobboards can be
added in due course.
We should focus on
"Foreign-Postings" which one of great interest to Indians & will
draw bigger crowd to our website.
Download Job Advts COMPOSER Upload on 3P/Jobs Server
Job-Advt. Summary
Advt Advertiser Position Posting Annual Edu Age
Exp
No. Company (Actual Designation) City Salary (Min) (Min) (Min)
1234 L&T Manager-Mktg. Pune Rs. 4 Lac Good Eng 40 15
To view full advt (without Advertiser
address/phone/email) AND to use our Resume forwarding Service, jobseeker must
not only provide a return E-Mail but also agree to receive the JAWS Summary.
Before he wants to see our free Resume Forwarding Service, he submits Resume.
Multi-Media Messaging (MMMS) Broadcasting
Server Educational Tool?
Affiliates Free Content Outplacement Non-Members Non-Members Electronic Media
* Colleges * Small-town * HR Managers * "Job-Alerts" * "Job-Alerts" * TV Channels
* Cybercafes Newspapers. - (So they can (on Mobile SMS Passive jobseekers * FM Radio
* Place. Agencies * Ready to Print help VRS to those who who will submit * ISP's
* Comp. Insti. in 6/8 Colum Candidates) opt for this) resume to us * Phone Companies
* Websites format) Moral Duty! (Only
for job Free Content
* PCO's Reader Service openings for them. Listener Service
(RFS)
We have 3 lakhs
email addresses.
ANNEX:
20-10-02
"JAWS" is all about
"Aggregation/Delivery - which is an OLD Concept (see examples below).
So, what, if anything, is
NEW/UNIQUE in JAWS? How does it benefit jobseekers
/ Advertisers?
Sl. What does he Who supplies him How does he Who are his How does Revenue
No. Aggregator aggregate? the "Goods/Service/ deliver? Customers? Customer benefit? Model
Info/Content"? (Media/Vehicle)
1 Newspapers - * Job Advts * Corporates Nationwide network Individuals Door delivery of Advertisers pay
Magazines * Matrimonials * Individuals of Newspaper Agents compiled/collected
* Classified. -
Delivery boys. info.
2 Retail Shops Goods from Manufacturers Mostly comes the Individuals One-stop-shop Commission from manufacturers. counter/Sometimes manufacturers. door
delivery.
3 Hospital/Nursing "Services" of Doctors/ On his own Individuals Multiple "Services" Hospital charges Homes specialist Doctors Technicians premises at
single location + Doctors' & boys' (Health-care) Patients' Salaries.
4 Cable
TV operator News/ TV Channels Thin cable to Individuals Does not need to Monthly Entertainment homes install
100 dish subscriptions antennas!
5 Amazon.com Books/CDs/ Manufacturers Couriers Individuals Shop online from Buyers Pay Toys/Cards etc. home
(Convenience) Amazon who pays manufacturers
6 Library/ Books/ Manufacturers Across counter Individuals Vast choice at Rentals.
Video-cassette Video-cassettes - Door
delivery single location Shop
7 Teaching Knowledge Teachers * In class-rooms Individuals Learn many subjects Tuition Fees Institutions * on Internet (Students) from many teachers at single location (+
cost/time saving)
8 Placement Info (Resumes) Jobseekers * Hard copies thru Corporate Time/cost of Professional Fees.
Agencies/ about executives courier
Employers advertising/ Exec. Search (Active/Passive *
Digital copies Rating etc Firms Jobseekers) by
email.
