PARTNERS WEBSITE PROGRAM
|
Chetan |
6/9/2000 |
|
Chaitali |
|
|
Partner website Program vs.
The role of a Program Manager |
|
|
Enclosed please find my
thoughts on this subject. Please study these pages carefully then let us discuss on Saturday (9th), when
I would like to firmup Performance Targets for Chaitali, for Oct $\to$ March. |
|
|
By Friday evening, Chaitali
should go through all documents, as also thoroughly familiarise with our
website (absolutely every link & every feature). |
|
|
Regards |
🧑💻 PROGRAM
MANAGER
6/9/2000
Documents to be studied / Things
to Do:
- Agreements with all types of "Allies"
viz:
- Partner Websites
- Cyber Cafe
- NACT
- Colleges
- https://www.google.com/search?q=S.kumars.com Ltd
(at a later date)
- Partnerkit / HTML code for a partner to
create templates / 1 page "instructionsheet" (given by Pritam)
explaining "how to linkup".
- JobDescription "writeup" enclosed
- Incentive Scheme (Copy with Chetan)
- Software Screens (prepared by Shalini)
for maintaining complete HISTORY of all incoming / outgoing
correspondence (mostly emails).
- This MUST be kept uptodate at all times, so
that, in respect of each & every partnerwebsite (and later, all
other ALLIES, as well), we know precisely where the matter /
negotiations
"stand" at that moment.
It should be so uptodate that, in absence of a programmanager, anybody in 3P
should be able to findout the "latest" position (visavis a particular
website) and can decide, how to respond / how to followup.
This chronological "JANAMKUNDLI"
(History) of each partner website (whom we ever approached with a
proposal), is the MOST IMPORTANT document (of course, entirely computerbased)
to be started & maintained by a Program Manager.
6. ADMIN TOOL
As soon as an
"Agreement" is signed (–in many cases, even before signing– which is
a mere formality), Program Manager must enter all details about a partner
(website) into the ADMIN TOOL, then convey to the partner
- UserName
- Password
- Unique No.
7. LIST OF "PROSPECTS"
There are over 9000 Indian
websites! Neither can we approach
all 9000 simultaneously, nor
would all of these be interested in becoming our "partner".
So, we must start by
Compiling a list of as many
websites as possible (i.e. URLs). This will have to be an "ongoing"
process. By the time, you compile a list of 9000 URL, it is quite possible that
the list would have grown to 90,000!
By simply studying the URL, you
will have to "guess", what that site could be about and
whether it should be added to your "prospect" list
Having added a URL to prospect
list, take a quick (max 5 min) look at the "homepage" of that URL,
to reconfirm your earlier "guess" (that this website seems
like a potential candidate). If not, remove from prospect list (final)
Each URL added to "final"
prospect list, should now be used to
Create the "Janamkundli"
(Screen developed by Shalini).
So, a "Janamkundli"
is born with nothing more than a URL in the Screen.
Then, it will gradually grow, as
you start sending emails (Make your website earn? // Salient features of
Partner Program, etc.) and start sending "reminders" and start
receiving some +ve (ve replies.
This should go on till the case
is closed, oneway or another.
🤝 STRATEGIC ALLIANCE
PROGRAMS
What are their roles?
|
Role |
To Bring In |
|
Program$\downarrow$ |
Resumes |
|
Cyber Cafe | |
|
3P Jobs (Engg. College) | |
|
NACT | |
|
Partner Websites |
|
|
S.kumars. | |
|
CellPhone Service Providers |
Job Alerts (To executives
looking for job change) |
💼 Job Description
PROGRAM MANAGER
The Program Manager (PM)
is the godfather of a particular program. In conventional marketing
language, he is the PRODUCT MANAGER.
He is totally responsible for
the success of the program
"Success" of any
given program can be measured from the fact that how fast that program spreads
/ catchesup / becomes "popular"
- Also "success" must be measured
from how well the program performs its role.
- If the "role" of a program is to
bring in "resumes", how many resumes does it bringin
during a week or a month?
So, the PM's performance must be
measured by
- How many "allies" the PM succeeds in
signingup, each week / month / quarter / year?
- How many "resumes" (+ job advts +
shopping baskets, in case of partner website program) does the PM manages
to rakein (thru all the allies) during a week / month / year?
- So at first stage, PM's job is to
- Signup allies
- get resumes (or whatever).
After signingup, he must see
that the allies "implement" the program, quickly / faithfully, in
their respective premises / constituencies.
- He must ask / oversee
- Are allies making enough / sincere effort to
publicise the program amongst its constituents / members / students /
visitors?
- He must constantly / continuously followup each
& every ally & help them in implementation / publicity. This
is a crucial "takeoff" phase it is program
launch" phase, where / when
the PM would be required to do a lot of "handholding" of each ally.
A PM may have to conduct
"training / educating" classes / seminars / conferences amongst, the
- Allies (of a particular program)
- Endusers themselves (e.g. collegestudents / NACT
students)
He must explain how the
program works and whom & how does it benefit.
- He must prepare
- Slides
- FAQ (Frequently Asked Questions)
Of course, a PM would himself
need to be a "thorough "expert" on
how our website works / operates
how our "businessprocesses"
are carried out, both, online & offline.
what is / are our revenuemodels
what are our businesspolicies
"who" is responsible
for "which" businessprocess in our organisation
How we keep / maintain
statistics of resumes / jobadvts / shoppingbaskets / purchaseorders / invoices
/ clients / candidates etc etc.
What / which statistics an
ally can find on his own personalpage on the website
Which / What statistics will
be forwarded to an ally, every month by the PM himself thru emails
How databases get created on
our website
How searchengines work on our
site
What is the "rank"
of our website each week on different "keywords"
# A PM is also the marketingmanager
/ publicitymanager as far as "his" program is concerned. He must
prepare (and get approved) his own
- Program Publicity Budgets & ActionPlans
- MediaPlans
- etc.
And then implement these
plans.
ALL individualprogram
publicity plans must be integrated into a MASTERPLAN, so that
- Money/effort is neither duplicated nor wasted,
by each programmanager acting independent of the other programmanagers.
- The publicityeffort / money reinforces different
programs.
- There is a clear "Synergy" of efforts
by regional programmanagers and the Corporate HQbased programmanagers, who
are overall responsible for that program for entire country / world.
# The regional programmanagers
will be responsible for successful launch / implementation of their respective
"programs" in their respective "territories".
# A programmanager is responsible
to solve all problems / answer all questions from (his) allies. He shall
not pass the buck to anyone else!
A PM is the only interface
between the allies and the 3P organisation.
# It is the duty /
responsibility of the PM to ensure that the "allies" get their (due)
payments promptly as per our agreement with them.
This means, the PM must keep
track of all appointments / all invoices / all candidates appointed / all
resumes recd / all shoppingbaskets recd
from each of "his"
$\begin{cases} \text{allies} \\ \text{partners} \\ \text{affiliates} \\
\text{associates} \end{cases}$ (Whatever name)
Obviously, it is humanly
impossible to keep track of all of these elements MANUALLY. It has to be
- Computerised
- automatic
- allywise / territorywise / programwise
- transactiondriven
right upto printing of cheques.
It would be the responsibility
of the GENERAL MANAGER PROGRAMS to
conceptualise / writedown systemspecs / get developed, such a Comprehensive
software.
This software should be
WEBSITE BASED, so that, it can be directly accessed by
- any program manager
- any ally / partner
- any of our own Consultants
- HQbased GM (Programs)
- " " Finance Officer
- Regional Managers, etc. etc.
Total transparency is desired
but "accessrights" would be predefined by GM (PROGRAMS).
# It will be the responsibility
of each PM to give regular feedback to each of (his) ally / partner as to how
that partner is performing visavis what is expected / targeted of that partner.
- This would require settingup of agreedupon
"targets" for each partner, for each period (month /
quarter / year etc).
- NO ally / partner should be allowed to operate
in "vacuum", without a specific, time bound target!
- It is so easy, both for the PM and the ally to sign
an agreement and then forget all about it!
- Idea is not to display on our website a huge dropdown
list of our allies / partners under each program.
- Idea is to get
- resumes
- Jobadvts
- Shoppingbaskets
- So, the partners must be "pushed" into
"performing" against
"targets"!
There can be absolutely no
shortcuts to measurement of performance against targets.
And this (Objectivesetting /
targetsetting) must start with
- each programmanager
- GM (Programs)
# One important responsibility
of PM IS "renewals" of all agreements BEFORE these expire.
# If any particular program
needs development / improvement of specific software, it will be the
responsibility of the PM / GM (Programs), to take up this matter with the
TECHNOLOGY HEAD and get it implemented.
# Each PM (whether in a region or
at HQ) must continuously scan newspapers / magazines / other sources and drawup
a list of POTENTIAL ALLIES / PARTNERS.
- He must pursue / persevere / persuade them to
signup.
# It will be the responsibility
of each PM to see to it that, as soon as a new ally / partner is
"signedup", his name gets uploaded on our website.
- In case of NACT / Eng. Colleges, the name
has to be added to the dropdown lists (I belong to:).
- In case of partner websites, it must be
added on "Partner website" page (with a link).
- We should create a similar page for "Affiliate
CyberCafes", where names should be displayed.
# It is envisaged that before
long, the dropdown lists (I belong to), of NACT & Eng. Colleges, would grow
so long that it may take many "minutes" to download the "Submit
Resume" page! This is simply
"unacceptable"! A
surfer must be able to download all pages within 10 / 15 seconds at the most.
This means, before long, we
would need to discontinue the dropdown lists of NACT & Eng. Colleges.
That would pose the problem:
"How do we link a particular
resume with a particular NACT member or a particular college?"
Answer (possible):
Put "Submit Resume"
forms (all 3?) on a floppy which also carries
$\begin{cases} \text{Password} \\
\text{User ID} \\ \text{Unique No} \end{cases}$ $\Biggr\}$ secret / invisible ?
of that NACT Member or Eng.
College.
Then send this floppy to
CONCERNED ally to download on his harddisk, for all students to enter resumes.
When entire batch has done so, the file can be emailed to 3P, who will email
back, each candidate his password / User ID / PEN, at his email address.
|
Chetan |
6/9/2000 |
|
$\checkmark$ Chaitali |
|
|
Partner website Program vs.
The role of a Program Manager |
|
|
Enclosed please find my
thoughts on this subject. Please study these pages carefully – then
let us discuss on Saturday (9th), when I would like to firmup Performance
Targets for Chaitali, for Oct $\to$ March. |
|
|
By Friday evening, Chaitali
should go through all documents, as also thoroughly familiarise with our
website (absolutely every link & every feature). |
|
|
Regards |
🧑💻 PROGRAM
MANAGER
6/9/2000
Documents to be studied / Things
to Do:
- Agreements with all types of "Allies"
viz:
- Partner Websites
- Cyber Cafe
- NACT
- Colleges
- S.kumars.Com Ltd (at a later date)
- Partnerkit / HTML code for a partner to
create templates / 1 page "instructionsheet" (given by Pritam)
explaining "how to linkup".
- JobDescription "writeup" enclosed
- Incentive Scheme (Copy with Chetan)
- Software Screens (prepared by Shalini)
for maintaining complete HISTORY of all incoming / outgoing
correspondence (mostly emails).
- This MUST be kept uptodate at all times, so
that, in respect of each & every partnerwebsite (and later, all
other ALLIES, as well), we know precisely where the matter /
negotiations
"stand" at that moment.
It should be so uptodate that, in absence of a programmanager, anybody in 3P
should be able to findout the "latest" position (visavis a particular
website) and can decide, how to respond / how to followup.
This chronological "JANAMKUNDLI"
(History) of each partner website (whom we ever approached with a
proposal), is the MOST IMPORTANT document (of course, entirely computerbased)
to be started & maintained by a Program Manager.
6. ADMIN TOOL
As soon as an
"Agreement" is signed (–in many cases, even before signing– which is
a mere formality), Program Manager must enter all details about a partner
(website) into the ADMIN TOOL, then convey to the partner
- UserName
- Password
- Unique No.
7. LIST OF "PROSPECTS"
There are over 9000 Indian
websites! Neither can we approach
all 9000 simultaneously, nor
would all of these be interested in becoming our "partner".
So, we must start by
Compiling a list of as many
websites as possible (i.e. URLs). This will have to be an "ongoing"
process. By the time, you compile a list of 9000 URL, it is quite possible that
the list would have grown to 90,000!
By simply studying the URL, you
will have to "guess", what that site could be about and
whether it should be added to your "prospect" list
Having added a URL to prospect
list, take a quick (max 5 min) look at the "homepage" of that URL,
to reconfirm your earlier "guess" (that this website seems
like a potential candidate). If not, remove from prospect list (final)
Each URL added to "final"
prospect list, should now be used to
Create the "Janamkundli"
(Screen developed by Shalini).
So, a "Janamkundli"
is born with nothing more than a URL in the Screen.
Then, it will gradually grow, as
you start sending emails (Make your website earn? // Salient features of
Partner Program, etc.) and start sending "reminders" and start
receiving some +ve (ve replies.
This should go on till the case
is closed, oneway or another.
🤝 STRATEGIC ALLIANCE
PROGRAMS
What are their roles?
|
Role |
To Bring In |
|
Program$\downarrow$ |
Resumes |
|
Cyber Cafe |
$\checkmark$ |
|
3P JOBS (Engg. college) |
$\checkmark$ |
|
NACT. |
$\checkmark$ |
|
Partner Websites |
$\checkmark$ |
|
S.kumars. |
$\checkmark$ |
|
CellPhone Service Providers |
Job Alerts (To executives
looking for job change) $\checkmark$ |
💼 Job Description
PROGRAM MANAGER
The Program Manager (PM)
is the godfather of a particular program. In conventional marketing
language, he is the PRODUCT MANAGER.
He is totally responsible for
the success of the program
"Success" of any
given program can be measured from the fact that how fast that program spreads
/ catchesup / becomes "popular"
- Also "success" must be measured
from how well the program performs its role.
- If the "role" of a program is to
bring in "resumes", how many resumes does it bringin
during a week or a month?
So, the PM's performance must be
measured by
- How many "allies" the PM succeeds in
signingup, each week / month / quarter / year?
- How many "resumes" (+ job advts +
shopping baskets, in case of partner website program) does the PM manages
to rakein (thru all the allies) during a week / month / year?
So at first stage, PM's job is
to
- Signup allies
- get resumes (or whatever).
After signingup, he must see
that the allies "implement" the program, quickly / faithfully, in
their respective premises / constituencies.
He must ask / oversee
- Are allies making enough / sincere effort to
publicise the program amongst its constituents / members / students /
visitors?
- He must constantly / continuously followup each
& every ally & help them in implementation / publicity. This
is a crucial "takeoff" phase it is program
launch" phase, where / when
the PM would be required to do a lot of "handholding" of each ally.
A PM may have to conduct
"training / educating" classes / seminars / conferences amongst, the
- Allies (of a particular program)
- Endusers themselves (e.g. collegestudents / NACT
Students)
He must explain how the
program works and whom & how does it benefit.
- He must prepare
- Slides
- FAQ (Frequently Asked Questions)
Of course, a PM would himself
need to be a "thorough "expert" on
how our website works / operates
how our "businessprocesses"
are carried out, both, online & offline.
what is / are our revenuemodels
what are our businesspolicies
"who" is responsible
for "which" businessprocess in our organisation
How we keep / maintain
statistics of resumes / jobadvts / shoppingbaskets / purchaseorders / invoices
/ clients / candidates etc etc.
What / which statistics an
ally can find on his own personalpage on the website
Which / What statistics will
be forwarded to an ally, every month by the PM himself thru emails
How databases get created on
our website
How searchengines work on our
site
What is the "rank"
of our website each week on different "keywords"
# A PM is also the marketingmanager
/ publicitymanager as far as "his" program is concerned. He must
prepare (and get approved) his own
- Program Publicity Budgets & ActionPlans
- MediaPlans
- etc.
And then implement these
plans.
ALL individualprogram
publicity plans must be integrated into a MASTERPLAN, so that
- Money/effort is neither duplicated nor wasted,
by each programmanager acting independent of the other programmanagers.
- The publicityeffort / money reinforces different
programs.
- There is a clear "Synergy" of efforts
by regional programmanagers and the Corporate HQbased programmanagers, who
are overall responsible for that program for entire country / world.
# The regional programmanagers
will be responsible for successful launch / implementation of their respective
"programs" in their respective "territories".
# A programmanager is
responsible to solve all problems / answer all questions from (his) allies.
He shall not pass the buck to anyone else!
A PM is the only interface
between the allies and the 3P organisation.
# It is the duty /
responsibility of the PM to ensure that the "allies" get their (due)
payments promptly as per our agreement with them.
This means, the PM must keep
track of all appointments / all invoices / all candidates appointed / all
resumes recd / all shoppingbaskets recd
from each of "his"
$\begin{cases} \text{allies} \\ \text{partners} \\ \text{affiliates} \\
\text{associates} \end{cases}$ (Whatever name)
Obviously, it is humanly
impossible to keep track of all of these elements MANUALLY. It has to be
- Computerised
- automatic
- allywise / territorywise / programwise
- transactiondriven
right upto printing of cheques.
It would be the responsibility
of the GENERAL MANAGER PROGRAMS to
conceptualise / writedown systemspecs / get developed, such a Comprehensive
software.
This software should be
WEBSITE BASED, so that, it can be directly accessed by
- any program manager
- any ally / partner
- any of our own Consultants
- HQbased GM (Programs)
- " " Finance Officer
- Regional Managers, etc. etc.
Total transparency is desired
but "accessrights" would be predefined by GM (PROGRAMS).
|
$\checkmark$ Chetan |
6/9/2000 |
|
Chaitali |
|
|
Partner website Program vs.
The role of a Program Manager |
|
|
Enclosed please find my
thoughts on this subject. Please study these pages carefully then let us discuss on Saturday (9th), when
I would like to firmup Performance Targets for Chaitali, for Oct $\to$ March. |
|
|
By Friday evening, Chaitali
should go through all documents, as also thoroughly familiarise with our
website (absolutely every link & every feature). |
|
|
Regards |
🧑💻 PROGRAM
MANAGER
6/9/2000
Documents to be studied / Things
to Do:
- Agreements with all types of "Allies"
viz:
- Partner Websites
- Cyber Cafe
- NACT
- Colleges
- S.kumars.Com Ltd (at a later date)
- Partnerkit / HTML code for a partner to
create templates / 1 page "instructionsheet" (given by Pritam)
explaining "how to linkup".
- JobDescription "writeup" enclosed
- Incentive Scheme (Copy with Chetan)
- Software Screens (prepared by Shalini)
for maintaining complete HISTORY of all incoming / outgoing
correspondence (mostly emails).
- This MUST be kept uptodate at all times, so
that, in respect of each & every partnerwebsite (and later, all
other ALLIES, as well), we know precisely where the matter /
negotiations
"stand" at that moment.
It should be so uptodate that, in absence of a programmanager, anybody in 3P
should be able to findout the "latest" position (visavis a particular
website) and can decide, how to respond / how to followup.
This chronological "JANAMKUNDLI"
(History) of each partner website (whom we ever approached with a
proposal), is the MOST IMPORTANT document (of course, entirely computerbased)
to be started & maintained by a Program Manager.
6. ADMIN TOOL
As soon as an
"Agreement" is signed (–in many cases, even before signing– which is
a mere formality), Program Manager must enter all details about a partner
(website) into the ADMIN TOOL, then convey to the partner
- UserName
- Password
- Unique No.
7. LIST OF "PROSPECTS"
There are over 9000 Indian
websites! Neither can we approach
all 9000 simultaneously, nor
would all of these be interested in becoming our "partner".
So, we must start by
Compiling a list of as many
websites as possible (i.e. URLs). This will have to be an "ongoing"
process. By the time, you compile a list of 9000 URL, it is quite possible that
the list would have grown to 90,000!
By simply studying the URL, you
will have to "guess", what that site could be about and
whether it should be added to your "prospect" list
Having added a URL to prospect
list, take a quick (max 5 min) look at the "homepage" of that URL,
to reconfirm your earlier "guess" (that this website seems
like a potential candidate). If not, remove from prospect list (final)
Each URL added to "final"
prospect list, should now be used to
Create the "Janamkundli"
(Screen developed by Shalini).
So, a "Janamkundli"
is born with nothing more than a URL in the Screen.
Then, it will gradually grow, as
you start sending emails (Make your website earn? // Salient features of
Partner Program, etc.) and start sending "reminders" and start
receiving some +ve (ve replies.
This should go on trill the case
is closed, oneway or another.
🤝 STRATEGIC ALLIANCE
PROGRAMS
What are their roles?
|
Role |
To Bring In |
|
Program$\downarrow$ |
Resumes |
|
Cyber Cafe |
$\checkmark$ |
|
3P JOBS (Engg. college) |
$\checkmark$ |
|
NACT. |
$\checkmark$ |
|
Partner Websites |
$\checkmark$ |
|
S.kumars. |
$\checkmark$ |
|
CellPhone Service Providers |
Job Alerts (To executives
looking for job change) $\checkmark$ |
💼 Job Description
PROGRAM MANAGER
The Program Manager (PM)
is the godfather of a particular program. In conventional marketing
language, he is the PRODUCT MANAGER.
He is totally responsible for
the success of the program
"Success" of any
given program can be measured from the fact that how fast that program spreads
/ catchesup / becomes "popular"
- Also "success" must be measured
from how well the program performs its role.
- If the "role" of a program is to
bring in "resumes", how many resumes does it bringin
during a week or a month?
So, the PM's performance must be
measured by
- How many "allies" the PM succeeds in
signingup, each week / month / quarter / year?
- How many "resumes" (+ job advts +
shopping baskets, in case of partner website program) does the PM manages
to rakein (thru all the allies) during a week / month / year?
So at first stage, PM's job is
to
- Signup allies
- get resumes (or whatever).
After signingup, he must see
that the allies "implement" the program, quickly / faithfully, in
their respective premises / constituencies.
He must ask / oversee
- Are allies making enough / sincere effort to
publicise the program amongst its constituents / members / students /
visitors?
- He must constantly / continuously followup each
& every ally & help them in implementation / publicity. This
is a crucial "takeoff" phase it is program
launch" phase, where / when
the PM would be required to do a lot of "handholding" of each ally.
A PM may have to conduct
"training / educating" classes / seminars / conferences amongst, the
- Allies (of a particular program)
- Endusers themselves (e.g. collegestudents / NACT
Students)
He must explain how the
program works and whom & how does it benefit.
- He must prepare
- Slides
- FAQ (Frequently Asked Questions)
Of course, a PM would himself
need to be a "thorough "expert" on
how our website works / operates
how our "businessprocesses"
are carried out, both, online & offline.
what is / are our revenuemodels
what are our businesspolicies
"who" is responsible
for "which" businessprocess in our organisation
How we keep / maintain
statistics of resumes / jobadvts / shoppingbaskets / purchaseorders / invoices
/ clients / candidates etc etc.
What / which statistics an
ally can find on his own personalpage on the website
Which / What statistics will
be forwarded to an ally, every month by the PM himself thru emails
How databases get created on
our website
How searchengines work on our
site
What is the "rank"
of our website each week on different "keywords"
# It will be the responsibility
of each PM to give regular feedback to each of (his) ally / partner as to how
that partner is performing visavis what is expected / targeted of that partner.
- This would require settingup of agreedupon
"targets" for each partner, for each period (month /
quarter / year etc).
- NO ally / partner should be allowed to operate
in "vacuum", without a specific, time bound target!
- It is so easy, both for the PM and the ally to sign
an agreement and then forget all about it!
- Idea is not to display on our website a huge dropdown
list of our allies / partners under each program.
- Idea is to get
- resumes
- Jobadvts
- Shoppingbaskets
- So, the partners must be "pushed" into
"performing" against
"targets"!
There can be absolutely no
shortcuts to measurement of performance against targets.
And this (Objectivesetting /
targetsetting) must start with
- each programmanager
- GM (Programs)
# One important responsibility
of PM IS "renewals" of all agreements BEFORE these expire.
# If any particular program
needs development / improvement of specific software, it will be the
responsibility of the PM / GM (Programs), to take up this matter with the
TECHNOLOGY HEAD and get it implemented.
# Each PM (whether in a region or
at HQ) must continuously scan newspapers / magazines / other sources and drawup
a list of POTENTIAL ALLIES / PARTNERS.
- He must pursue / persevere / persuade them to
signup.
# It will be the responsibility
of each PM to see to it that, as soon as a new ally / partner is
"signedup", his name gets uploaded on our website.
- In case of NACT / Eng. Colleges, the name
has to be added to the dropdown lists (I belong to:).
- In case of partner websites, it must be
added on "Partner website" page (with a link).
- We should create a similar page for "Affiliate
CyberCafes", where names should be displayed.
# It is envisaged that before
long, the dropdown lists (I belong to), of NACT & Eng. Colleges, would grow
so long that it may take many "minutes" to download the "Submit
Resume" page! This is simply
"unacceptable"! A
surfer must be able to download all pages within 10 / 15 seconds at the most.
This means, before long, we
would need to discontinue the dropdown lists of NACT & Eng. Colleges.
That would pose the problem:
"How do we link a particular
resume with a particular NACT member or a particular college?"
Answer (possible):
Put "Submit Resume"
forms (all 3?) on a floppy which also carries
$\begin{cases} \text{Password} \\
\text{User ID} \\ \text{Unique No} \end{cases}$ $\Biggr\}$ secret / invisible ?
of that NACT Member or Eng.
College.
Then send this floppy to
CONCERNED ally to download on his harddisk, for all students to enter resumes.
When entire batch has done so, the file can be emailed to 3P, who will email
back, each candidate his password / User ID / PEN, at his email address.
Conceptual Framework of Value
Added Services of INISP
Discussed with Mr. Ramakrishna
(Hindu) on 1211999 and originals sent to him (alongwith RVD VADIS) on 15199.
Diagram Summary:
The diagram shows INCable TV
Connections from four cities (Mumbai, Delhi, Calcutta, Chennai) flowing into
the INCable ISP (The Gateway to Net), which forms the "IN" Portal
Site / SearchEngine (similar to Yahoo, AOL, Infoseek etc.).
The Portal Site is linked to INDIAN
CONTENT PROVIDERS OF VALUEADDED SERVICES.
|
Databases on 3P WEBSITE
(Linked) |
Other Content (Linked or
Referenced) |
|
Job Search |
Health |
|
Executive Search |
Entertainment (www.rediff.com ?) |
|
Corporate Search |
Travel / Tourism |
|
Education Search |
Housing |
|
Fashion |
|
|
Sports |
|
|
News (indianexpress.com ?) |
|
|
Investment |
|
|
Computers (HWSW) (www.pczone.india.com ?) |
|
|
Matrimonial |
|
|
Consumer / Durable / Ecomparative
shopping |
3P CONSULTANTS 1211999
A STRATEGIC ALLIANCE BETWEEN
① INCABLE ISP
&
② 3pjobsearch.com
1211999
|
MISSION |
INCABLE ISP |
www.3pjobsearch.com |
|
MISSION |
A Gateway to India over Net. |
A Gateway to Indian Executives
& Corporates. |
|
STRUCTURE |
PORTAL SITE / SEARCH
ENGINE / DIRECTORY ON INDIARELATED INFORMATION |
A Searchable DATABASE
on: Executives, Jobs, Corporates, Education (INDIAN) |
|
AN ISP |
A "ValueAdded"
Content Provider. |
|
|
STRENGTHS |
International Stature,
Worldwide Presence, Financial / Management Resources, Presence in MEDIA
business, Large Customer Base (Cable TV) |
Strong on Technology, Large
Databases, Interactive Website, Highly Ranked by Search Engines, Committed
Professionals. |
|
HOW WILL ALLIANCE HELP ? |
Convert Public at large
$\to$ IN Cable TV clients. IN Cable TV clients $\to$ IN Cable ISP users.
Sales of settop boxes / Cable Modems. Double (or Triple) the Cable TV Revenue
(Rs. 100 p.m $\to$ Rs. 200Rs. 300 p.m) |
Increased exposure, leading to
Increased Databases, leading to Increased Revenue. |
A COMPARISON OF ISPs
3P CONSULTANTS 12 Jan. 1999.
|
PARAMETER |
Normal ISP |
Cable TV ISP |
|
Hardware Investment |
Netready Computer (Multimedia) Rs. 50,000 (Add. Cost to customer) |
TV (settop Box / Cable Modem /
Keyboard) Rs. 10,000 (Add. Cost) |
|
Screen |
14" |
20" |
|
Software |
Browser |
Browser |
|
Connection |
POTS (MTNL / BSNL / DOT) |
Cable Connection (Already
Exists) |
|
ConnectionCost |
MTNL Rs. 60/Hr., VSNL Rs. 30/Hr. Total Rs. 90/Hr. |
Rs. 100? p.m. for unlimited
hours. |
|
Bandwidth |
33.6 kbps. |
2 mbps. |
|
Ease of Connection |
difficult |
V. easy. 24 Hour "ON" |
|
Connection Breaks |
often |
Never. |
|
Download Time |
V. long (size of file $\times$
time/sec) |
V. short (any size file) |
|
Potential Clients |
2.2 million Personal Computer
owners. |
25 million homes on Cable TV
(5.5 million TV sets). |
|
Reach Thru |
Phone based ISP licenses 100 |
Cable operators 50,000 |
INCABLE ISP
WHAT VALUEADDED SERVICES CAN IT
CONSIDER?
TIMEFRAME
|
SERVICES |
Can be planned for Adding
in: |
|
1999 |
|
|
Internet Access |
$\checkmark$ |
|
Satellite Gateway (own) |
$\checkmark$ |
|
Webhosting |
$\checkmark$ |
|
Free Email (HOTMAIL) |
$\checkmark$ |
|
Net Telephony |
|
|
Advertising |
$\checkmark$ |
|
VideoConferencing |
$\checkmark$ |
|
ecommerce |
|
|
Internet Banking |
|
|
SettingUp & Managing ISP
Exchanges |
|
|
Value Added Databases Thru
Content Providers |
|
|
Job Search / Exec. Search / Corpo. Search /
Edu. Search |
$\checkmark$ (3P) |
|
Entertainment |
|
|
Travel / Tourism |
|
|
Housing |
|
|
Matrimonial |
|
|
Health |
|
|
Sports |
|
|
Fashion |
|
|
Investment |
3P CONSULTANTS: 12 JAN 1999.
To create a broadbased
Internet Company
|
AOL |
NETSCAPE |
|
The biggest internet service
provider |
Internet Browser |
|
Flair for understanding the
needs/tastes of massmarket audience |
emailsoftware |
|
A huge Subscriberbase |
|
|
An interactive media Company |
|
|
chatrooms $\begin{cases}
\text{Email} \\ \text{Packaged information} \end{cases} \Biggr\}$ Products. |
Unremitting quest to make its
online services friendly to even most technophobic webneophytes
$\Biggr\}$ Combination will
- Offer endtoend Solutions in ecommerce
- Sun's Servers
- Netscape's Software Tools for building a Virtual
store
- Support services to process transactions
- A deal for online real estate
- Pervasive Computing
- A range of cheap & portable Internet
appliances
- AOL Anywhere
- Mobile computing devices to setup communication
channels
- Desktop Portal
- A customised set of features & services
- Access to Personal Documents / data / Applications
stored on professionally managed Servers.
SUPPLY SIDE (JOB SEEKERS)
$\quad$ DEMAND SIDE (JOBS)
Central Core: $\quad$ ZEE
TV (60 Million) $\quad$ Cable TV Connections
Supply Side (Left):
- 41 Million UNEMPLOYED
- 50,000 CYBERCAFES
- www.3pjobs.com
- SKUMARS.COM LTD (SKDL)
- 100 MILLION JOBSEEKERS
Demand Side (Right):
- TOTAL ANNUAL JOB MARKET = 5 Million
- Separations (Resignations + Retirement + Death)
$\approx$ 1.5 of 20 Million working in Organised Sector
- LIMITED + PVT LTD COMPANIES (14000 + 50,000)
- www.3pjobs.com
- 0.5 MILLION new vacancies in ORGANISED SECTOR
Annexure X
What can TV Job Channel offer?
|
FOR JOBSEEKERS |
FOR EMPLOYERS |
FOR EVERYBODY |
|
Job Database Search |
Resume Database |
Corporate Profiles (Indian) |
|
Submit Resume |
Headhunt |
Compensation Trends |
|
Edit Resume |
Shopping Basket |
Industry wise |
|
Job Alert |
Purchase Resumes |
Function wise |
|
Interview Alert |
Candidate Alert |
Edu. Wise |
|
VideoInterview |
VideoInterview |
Designation wise |
|
Communication Skills |
Age / Exp. wise |
|
|
Career Counseling |
HRD Achievers |
Region wise |
|
Career Resources |
HR Update |
|
|
Interview Tips |
Training Resources |
Database of |
|
Resume Writing Tips |
Manpower Budgeting Software |
Industries |
|
Personality Development |
Companies |
|
|
Alumni News |
Campus News |
Products |
|
Visa News |
||
|
Relocation Info |
Edu. Institutions (Indian) |
|
|
Legal Advice |
May we know you Professionally? |
Schools |
|
Going Abroad? |
Bulletin Board |
Colleges |
|
Skills Evaluation Tests |
Job Descriptions |
Computer Classes |
|
Personnel Manuals |
||
|
Hiring Trends |
Standing Orders |
Executive Development Programs Calendar |
|
Industry wise |
Job AdvtDrafting |
|
|
Functionwise |
Union Agreements |
VRS |
|
Designationwise |
Appointment Letters |
Stock Option Plans |
|
Salarywise |
Statutory Returns |
Compensation Structures |
|
Regionwise |
Increment Letters |
ObjectiveSetting |
|
Edu. Levelwise |
Showcause Notices |
Performance Appraisal Scheme |
|
Age/Exp.wise |
Dismissal Letters |
|
|
Organisation Charts |
||
|
Operating Procedures |
||
|
Incentive Schemes |
||
|
Productivitylinked WageSchemes |
||
|
Job Evaluation |
3P CONSULTANTS PVT. LTD.
Annexure VIII
3P Partner Websites
|
Partner Website |
Area / Category |
|
healthwebindia |
Medical |
|
footforward |
Women portal |
|
virtualbangalore |
On Bangalore |
|
indiatravelite |
Travel |
|
chitraonline |
Web hosting |
|
inmumbai |
On Mumbai |
|
fandu |
IT |
|
lexsite |
Legal |
|
cirrusindia |
General |
|
baywebindia |
Webhosting |
|
yellowpagesbombay |
Yellow pages |
|
ajmeronnet |
On Ajmer |
|
finsights |
Finance |
|
explorevishwa |
Travel |
|
bharatbook |
Education |
|
ideasnyou |
General |
|
Chemt |
Trading Chemicals |
|
padhaee |
Education |
|
myiris |
Finance |
|
fultoo |
Fun site |
|
shubhkaamna |
General |
Tel.: 9122850 5800 Fax: 9122850
6663 Email: contact@3pjobs.com URL: www.3pjobs.com
SANJEEV
Vinay
090202
OPERATION BLACKHOLE
Enclosed find a "Data
Sheet" format. I am sure you can improve upon it. I may have missedout
some important "features".
Whatever data I had readily
available with me, I have entered. You should find out all the "missing"
data & quickly enter the same. You may also use identical format for
whatever additional Indian jobsites that you are exploring everyday.
Such a compilation will help you to recommend:
At which Sites, we should post a
single jobadvt to see/findout, how many candidates respond from each such site.
Our jobadvt should be real/live/genuine and especially where our concerned Consultant
is having difficulty in locating/finding competent candidates, so you
should talk to all consultants.
For which Sites should we take
- monthly
- quarterly
- annual
} subscription & obtain
PASSWORD
Here, obviously those Sites which
would permit/allow a Subscriber to conduct Unlimited RESUME SEARCH on their
databases (both private & public), should be given first priority.
On the other hand, those Sites
which would only sendout JOBALERTS to their members, but would not allow
us to conduct a "resumesearch" of their database would get SECOND priority. (e.g: naukri).
your study (properly
documented as per enclosed chart) would also enable you to decide/recommend
whether it is at all WORTH, to subscribe to infoFINDER GOLD (@
Rs. 300 p.m. = Rs. 15000 / p.m.).
It is no use subscribing if infoFINDER
cannot "penetrate" the resumedatabases of the major Indian
jobsites and,
having penetrated take
"ages" to download a few resumes!
If we find that candidateresponse
against JOBALERTS sent out by a particular WEBSITE (for a jobadvt.
posted by us on that website), is GREAT, then we may ask,
"why bother for infoFINDER
(GOLD) to download a few resumes after such a lot of trouble?"
Instead of indiscriminate
downloading of allandsundry resumes, just to "inflate" our
offline database, would it not be better to subscribe to 4/5 major Indian
jobsites and post all of our executivesearch assignments in
the form of jobadvts on these 4/5 sites?
Suppose, we get 100 candidateresumes
from each such website, against our jobadvt., we may endup with 500 resumes
from 5 sites!
First of all, we KNOW that these
Candidates are genuinely
"interested" in our advertised job they are not passive jobseekers. We don't have
to first "shortlist" them and then sendout "interestletters"
and await their response!
The very fact that they are "applying"
against our specific jobadvt. means that they are definitely "interested".
After studying their resume, it
is for us to decide, whether (and how many) they are "suitable/matching"
our clients needs.
|
PROCESS # 1 |
Process # 2 |
|
Search thru database of
downloaded resumes (from several websites using infoFINDER) & prepare a
shortlist of "suitable" resumes |
Post our jobs on 4/5 leading
Indian Jobsites which sendout "JobAlerts" to their
members |
|
Sendout "interestletters"
& await response |
Receive direct response
from "interested" candidates based on CRUDE match. |
|
Forward to client. |
Refine searchresults &
forward to client |
In yesterday's meeting, Mr.
Hitesh Oberoi of "naukri" made a statement,
"You spend Rs. 2 lakh /
year on our Annual subscription (GALLERY) and we guarantee you an
annual increase in income of Rs. 30 Lakhs!"
This may be a Salesman's pitch /
bluff.
Or
it could be an eyeopener for us!
And
we need not feel
"embarrassed" that we have to "advertise" our
"jobs" on some other websites although we have our own website!
Their (other websites') business
/ revenuemodels and our business/revenuemodel are totally different and it is a
question of SYNERGY between the two. They are not competing for the same
business viz: headhunting & placements.
Let us "leverage" their
strengths which is a large resume
database.
cc: Nimit / Rajesh / Mitchelle
cc: Sanjeev
cc: Abhi.
$\Biggr\}$ $\to$ ptdiscuss in
your today's meeting & arrive at a decision.
OPERATION BLACKHOLE DATA SHEET
090202
|
FEATURE ↓ |
monsterindia |
jobstreet |
naukri |
jobsahead |
jobsite |
placement india |
|
Contact Person #1 Phone |
Maitreyi |
Nawrata Myani |
Chaitali |
Hitesh Oberoi |
||
|
Contact Person #2 Phone |
98205 15470 |
|||||
|
TARIFF |
||||||
|
Single Advt. Posting |
1800 ( ) |
1500 ( ) |
1575 (30 days) |
|||
|
RECRUITER COMPANY
SUBSCRIPTION |
||||||
|
Per Month |
14400/mon. |
15000 / 4 mon |
GOLD 20,000 / qtr 70000
/ yr. |
15000 / mon |
400 / mon |
|
|
Per Qtr |
||||||
|
Per year |
||||||
|
SERVICES |
||||||
|
JobAdvt. Posting |
unlimited |
|||||
|
ResumeSearch |
on Public Resume Database
only (Approx. 95000) |
|||||
|
Job Alert |
To 6 Lakh
"Private" resumes |
|||||
|
QUALITY OF RESUMES |
2 lakh Indian resumes |
|||||
|
$\ge$ 15 yr exp $\&$ $\ge$
50000 |
||||||
|
$\ge$ M.V.P $\&$ $\ge$ 6000
Level $\&$ $\ge$ 7000 |
PRICINGPOLICY DETERMINANTS
22/01/01
|
FACTOR |
VALUE |
|
|
LOW |
MEDIUM |
|
|
INTERNAL FACTORS |
||
|
Demand (Inquiries) |
Hardly any inquiries |
|
|
Supply (of candidates) |
Scarce |
|
|
Competition |
Not much |
|
|
EXTERNAL FACTORS |
||
|
Order Backlog |
starving for Business |
|
|
Resources |
||
|
Consultants / Space |
Shortage of Consultants / Space |
|
|
Software (OES) |
Manual Tracking of Orders |
|
|
Database & Resumes |
Nothing to gloat about! |
|
|
Technology |
Primitive |
|
|
Business Process |
||
|
Online Baskets |
Barely 5% of all inquiries |
|
|
Offline Requests |
Very few. |
OFFLINE SEARCH ASSIGNMENT
IDENTICAL TO ONE RECENTLY
EXECUTED
|
LOW |
MEDIUM |
HIGH |
|
|
INTERVIEW EFFORT |
ONLINE CANDIDATEALERT
$\mathbf{8\%}$ |
OFFLINE SEARCH ASSIGNMENT
$\mathbf{20\%}$ |
|
|
HIGH |
Low Search effort 12% |
Corporates receive Candidatealert |
Headhunt |
|
High Interview effort |
ask us to send resumes |
Very senior level |
|
|
Interest letters |
We ascertain Candidateinterest |
No database |
|
|
Callletters |
Forward Resumes to Corporates |
Long Cycle time |
|
|
Fresh INTERVIEW |
Suitability |
Uncertain outcome |
|
|
Full Report to client |
NO INTERVIEW |
Lot of persevere / patience |
|
|
MEDIUM |
|||
|
ONLINE Corpo. Job Advt
$\mathbf{5\%}$ |
ONLINE RESUMESEARCH BY
RECRUITERS $\mathbf{8\%}$ |
OFFLINE SEARCH ASSIGNMENT (NEW INDUSTRY NEW POSITION) $\mathbf{16\%}$ |
|
|
LOW |
Response: Jobseekers search jobs & we
act as Resume Forwarding agency (Resumes are outsourced) |
Recruiters send us Shopping Baskets |
Misty database |
|
No Interview by usNo scrutiny of resumes by
us |
Recruiters sent InterestLetters $\&$
gave feedback to Recruiters |
Search |
|
|
Forward Resumes to Recruiter |
BITE of feedback |
||
|
NO INTERVIEW |
Interest Letters |
||
|
Interview calls |
|||
|
Scrutiny (Intense) |
|||
|
INTERVIEWS |
|||
|
Report to client |
|||
|
LOW |
MEDIUM |
HIGH |
|
|
SEARCH EFFORT |
220101
|
For what type of Candidates
ORDER RECEIVED ↓ |
No Experience |
Experienced Subordinate
Staff (Clerk/Steno/Spln/Sec) |
Middle Level Experienced |
Highly Experienced |
|
Fresh Graduates & Post
Graduates |
NACT (Fresh) |
NACT |
IT |
|
|
OFFLINE |
||||
|
Database Search |
8% [No Interview] |
12% (Prelim. Interview by 3P) |
||
|
Advt. |
20% ($\leftarrow$ Prelim.
Interview by 3P) |
|||
|
Headhunt |
||||
|
ONLINE |
||||
|
A. Candidates asking us to send
resume against Advt. Posted by Corpo + Candidate Alerts |
500/ |
500/ |
8% (No Interviews by 3P) |
|
|
B. Shopping Baskets as a result
of online ResumeSearch by Recruiters |
Rs. 500/resume (No Interview by
3P) |
Rs. 500/resume (No Interview by
3P) |
12% ($\leftarrow$ To be
Interviewed by 3P) |
12% ($\leftarrow$ To be
Interviewed by 3P) |
