Cyril
Here is an opportunity for 3P to earn big bucks !
And, if we can earn big bucks, then you too can
earn at least small bucks !!
Potential is very much there. Question is "How
FAST can we exploit this potential ? "
This question is very pertinent Since all databases
are "PERISHABLE" Commodities
I am talking about, "Gross Annual Compensation" earned
by corporate Executives during 1997- 1998 After many months of struggling to
get Annual Reports - and then an equally long struggle to create a database
(thru data - entry), we finally have a database of
. Approx
31000 executives
. From
902 companies
The database "fields" are
Name of
Company
Name of
Industry : (Mostly blank but can be quickly derived from KOMPASS database
already created)
Name of
Executives
Designation
Function : Totally blank for all records
Co's Product
: Totally blank for all records
Annual
Salary : (Rs. L/Yr)
Edu. Qualification :
Experience
(yrs) :
Age (yrs) :
Commencement
of Employment (Date) :
Last
Employer :
Last
Designation :
I have those which can be used by us in our
ANALYSIS
The IDEAL analysis would be graphical - although,
in some cases (typical example : EDU, QUALIFICATION), it is simply not possible
to draw a graph on the small screen of a computer, when Axis has 50 intervals !
I feel anything more than 10 intervals may be
difficult to draw - and impossible to "read"
In which case, we may have no choice but to present
the analysis in a "TABULAR" form
In the enclosed sheets, I have shown how graphs
& tables may appears on the screen.
Although Sajida has started preparing some
tabulations, after looking at
. The
number of "Population"
. No. of
variables in each "Population" and therefore .
. The
no. of "Permutations/ Combinations" possible.
I have come to the conclusion that it is IMPOSSIBLE
to prepare hundreds of thousands of tabulations manually.
. Leave
along drawing "graphs" for each of these tabulations !
. So,
presenting our findings in the form of thousands of static HTML pages is out of
question.
. What we
need is a SOFTWARE that would "dynamically" generated each of these
tabulation/ graph depending upon the
QUERY, and display the same.
Now,
I am NOT talking of having this software/ functionality
on our WEBSITE.
Then we don't make any money !
I am proposing to put all of these (database +
Software) on a CD (of course, securely encrypted) and selling each CD to
corporate clients for say Rs, 30,0000 / = each.
If we can find just 100 buyers ,this means of
Business of Rs. 30 Lakhs.
To market this product, we would need to
.
Advertise heavily in Newspapers/ Magazines
. Send
out 10,000 + mailers
. Follow
- up over phone
. Give
"demonstration" seminars to Personnel Managers / CEOs in 5 star
hotels (followed by drinks/ dinner)
But if we come - out with a good product and come
out QUICK - then there is a good chance of Success. Of course, we would need to RISK a few lakhs
of rupees on "Promotion" but then risk is an integral part of any "PIONEERING"
Product.
Since the database pertains to 97-98, it is already
ONE year Old ! 98-99. Annual Reports would start coming out in another 2/3
months. Thereafter, "Customers" might lose interest in such old data.
Hence we must come out with this products within 2/3 weeks.
Perhaps it may not even be necessary to write a
"custom" software. Could we possibly integrate some "standard statistical
software package such as
. SPSS
.
STATSOFT
I believe these packages cost between $ 500 - 1000.
Will we need an API ? And solid ENCRYPTION is a
MUST although, we must provide facility whereby a Personnel Manager/ CEO can
take a hard copy "PRINT - OUT" of any particular "Graph/
Tabulation" & be able to circulate amongst his colleagues for
comments/ discussion
Of course,
no one would have time/ energy to print - out thousands of combinations.
I would like to discuss this with you URGENTLY.
h.c.parekh
