MASS CONTACT MARKETING.
Today, we have no
feature/facility of "AUTOMATIC EXTRACTION" of:
- Addresses
- email add.
- Phone No (off/Resi)
- Mobile No.
- Fax No.
etc. etc.
and create MASS-MAILING
DATABASES.
We need such (creation) databases
of:
- Members (active jobseekers)
- NON-Members (passive jobseekers)
- Corporate Members (who have submitted their
profiles on our website or posted job-advts)
- Corporate Non-Members (any Company - a
potential client; especially those who have been advertising their jobs in
print media)
- Engg. Colleges / Mgmt Colleges
- Compu. Edu. Institutions
- Vendors / Suppliers
- Personnel Managers
- NIPM Members
- NASSCOM "
- CII "
- FICCI "
etc etc.
To each category, we need to send
out regular MAILERS (Snail Mail / e-mail).
To each category, we need to make
phone-calls or send VOICE-MAILS (at office or residence).
To each category, we need to send
SMS messages over their mobiles.
We need a system to automatically
compile such databases, by extracting information from:
- Resume Forms
- Visiting Cards
- Membership Directories $\left.\text{These may
require manual data-entry.}\right\}$
- Corpo. Profile Forms
- Edu. Insti. Forms
- Job Advt. - Posting (online / offline)
Using "MAIL-KING"
software (which we have already installed), it should be possible to carry-out MASS
COMMUNICATION CAMPAIGN:
- for any given category
- using any mode (phone/fax/email/voicemail/SMS/post)
Only manual effort should be to
"compose the message" & "select the Category
& select the MODE."
MESSAGE $\rightarrow$ CATEGORY
$\rightarrow$ MODE.
