July 24, 2011
Shuklendu
cc: Nitin / Hardik
By leveraging 54 lakh candidate records recd. from Ajay, we were able to boost traffic.
Next week, it should increase further when we
▸ get 4 Mb email broadband connection
▸ upload "Is this Your Resume?" page
Now, we are about to receive 40 lakh candidate records of
FRESH GRADUATES
from Ajay.
We must leverage these in the same way, to boost traffic many-folds.
You already have a SAMPLE database of “Fresh Graduates” sent by Ajay.
Enclosed find a hard copy of same.
How can we leverage these?
By uploading these 40 lakhs into a separate (this is important),
“Fresh Graduates Resume Database”
▸ By uploading SEPARATE / DISTINCT pages for
• Jobseeker Registration – Fresh Graduate
• Job Search – ” ”
• Resume Search – ” ”
• Job Posting – ” ”
(UI enclosed)
▸ By sending out promo emails to these 40 lakh (– there will be a small change in write-up of current template), inviting them to visit/login/Edit
▸ By giving/offering to them, a STRONG INCENTIVE to visit/login/Edit
(see UI of “Make Employers Notice You”)
▸ At some future date, uploading
“Job Street” page.
Why is all of these necessary?
▸ On job-portals around the world, fresh graduates are “MOST ACTIVE” user group.
▸ India alone produces 3.5 million fresh graduates every year (nearly 10,000 / day!). This will keep rising. But since jobs are not getting created at even 10%, the balance 90% will become VERY ACTIVE.
In my earlier folder (dt 26/05/11), I had already proposed, UIs for
• Resume Search / Fresh Graduates
• Jobseeker Register / ” ”
These pages stand “revised” as per new UI enclosed herewith.
Points to Remember:
▸ Fresh Graduates have rarely anything in the nature of a “Text Resume”.
So I have avoided this block in “Registration” page.
▸ For fresh graduates there will be no raw score / percentile score / graph
▸ For fresh graduates, all forms must be
very SIMPLE / SHORT / CLICKABLE (no typing?)
Someday, “Registration” could be from a mobile phone?
Whereas, in case of “Experienced Professionals” database of 54 lakhs, we could not make their resumes “searchable” in
Resume Search,
all these got edited with text resumes,
in case of “Fresh Graduates”, we could
make all 40 lakhs searchable from day 1!
This is because, there is no
– text resume / function / keywords
– raw score / percentile score
– graph
▸ For a long time to come, there will be VERY FEW
• Jobs posted by registered employers directly
• Resumes “ “ “ fresh graduates
Hence, matchmaking for “My Job Alerts” page, will be only between
• 40 lakh database supplied by Ajay (Annex A)
• 3 lakh jobs (RSS feed) (Annex B)
Our software should match, from both of these annexures, following fields:
A (40 lakh database) | Annex: B (RSS job ads – 3 lakh)
| Annex A | | Annex B |
|---|
| #10 → Key Skills | ⟷ | #11 → Keywords |
| #15 → Level = Entry Level / Fresh (by Default) | ⟷ | #7 → Experience (desired) = 1 / 2 years only |
| #16 → Current Location | ⟷ | #10 → Location |
| #17 → Course (Highest Edu) (Degree name) | ⟷ | #9 → Education ("only Degree" name) |
| #18 → Specialization (Whatever candidate mentioned) | ⟷ | #9 → Education (Any words – other than "Degree name" – which match)
|
My purpose is two-fold, viz:
1. To motivate 40 lakh fresh graduates to visit our site and EDIT their resumes by entering their
“% marks obtained in final year exam”.
I have purposely restricted the drop-list to cover 41% to 100%.
Let me know if you'd like the full 7-page content compiled again with this updated scan, or turned into a polished blog draft for SEEM – the SAVIOUR.
Annex: A
40 lakh database
↔ Annex: B
RSS job advts (3 lakh)
| Annex A | ↔ | Annex B |
|---|
| #10 Key Skills | ↔ | #11 Keywords |
| #15 Level = Entry Level / Fresh (by Default) | ↔ | #7 Experience (desired) = 1/2 years only |
| #16 Current Location | ↔ | #10 Location |
| #17 Course (Highest Edu) (Degree name) | ↔ | #9 Education ("only Degree" name) |
| #18 Specialization (whatever candidate has mentioned) | ↔ | #9 Education (any words – other than “Degree Name” – which match) |
→ See promo email draft and UI of page “Make Employers Notice You”
My purpose is two-fold, viz:
1. To motivate 40 lakh fresh graduates to visit our site and EDIT their resumes by entering their “% marks obtained in final year exam”.
I have purposely restricted the drop-list to cover 41% to 100%.
Page 6/7
2. To get Google spider to visit
“Make Employers Notice You” page,
then click on each % (e.g. 41 42 43 etc),
then click on “Name Links”, open the resume
and index all the words contained in each resume!
No Login required!
This will vastly improve our site-position in (most) ANY search term in Google!
Out of sheer curiosity, even human visitors would keep clicking and seeing resumes!
And, as promised, when any recruiter conducts a “Resume Search for Fresh Graduates,”
we will list, right on the top of the search results, those candidates who have furnished their “marks %” details.
Rest will get listed below (in alpha order).
I further propose that, even without login, any jobseeker should also be able to conduct a
“Fresh Graduate - Resume Search”
Page 7/7
He should be able to “SEE/VIEW” the result-tabulation with all details
but,
since he is not logged-in as an Employer, he cannot click open any resume.
Such an arrangement will provide a very convincing proof of our promise!
I am sure, after reading these notes, you will have a few questions.
It is entirely possible that I have failed to envisage your technical problems.
So,
let us meet in your office, sometime next week (after Hardik uploads
“Is this Your Resume?” page)
► We should try to upload Fresh Grad. applications (UI) by end August.
