NSTANT
JOBS
From:
Rajeev
cc: Vikram, Rahul
Date: 05 March 2006
Subject: Instant Jobs
1️⃣ Concept Background
Refers
to an earlier discussion with Atli regarding the concept of MULTIPLEXES.
- The
core idea: Deliver an RSS feed to websites and TV channels on a 24×7
basis.
- Most
TV channels operate 24×7.
- Websites
are “always on,” too.
- The
RSS feed will continuously deliver job-information updates.
🧠 Reference:
Previous note on “Multiplex (2/3/4 screens)” concept.
2️⃣ Format & Display
If
certain recipients (particularly websites) wish to display “Instant
Jobs” in Job Parade format, that’s acceptable — no objections.
However,
the preferred format is the “Multiplex” multi-screen display,
because:
- Each
job posting gets replaced automatically as soon as it expires.
- This
ensures constant engagement — viewers remain glued to their PC or
TV, fearing they might “miss out on another right job.”
Hence,
the multiplex-screen display makes that TV channel or website page
“very sticky.”
3️⃣ Engagement Logic
“Can
you imagine the idea of people watching the same channel or webpage for hours
on end?”
Exactly
this sustained engagement is the target.
4️⃣ Customization via
Registration Form
- The
Registration Form (for TV channels / websites) will let partners
select multiple cities of their choice.
- The
RSS system will then deliver a customized Instant Jobs feed,
limited to those selected cities.
5️⃣ Technical &
Administrative Points
- TV
channels / websites must have the ability to log in anytime to add,
remove, or edit their chosen cities.
- Implementation
details are “explained in the enclosed sheet.”
6️⃣ Analogy
“In
many respects, Instant Jobs is quite like our JAS to newspapers.”
(JAS
= Job Advertising Service)
Real-World
Constraints
It
will take time before:
- Global
Recruiter onboards a critical mass of partner
websites.
- Those
partner websites attract enough corporate subscribers.
- And
those corporate subscribers begin posting thousands of job ads
regularly.
➡️ Therefore, the Instant
Jobs RSS feed will initially lack content.
“No
job-ads to deliver for a long time — sad thought!”
Temporary
Work-Around
Until
original ads flow in, propose using downloaded job-ads from Naukri / Monster
as the interim feed source.
“Till
such time, can we use job-ads downloaded from Naukri / Monster, etc.?”
Key
question:
Do these job-ads carry a timestamp (date of posting)?
- If
yes, Instant Jobs can launch immediately using these
daily-downloaded ads.
5️⃣ Implementation
Adjustment
Minor
text change in the formal write-up:
Replace
“We aggregate such content from our partner websites (Global Recruiter) and
then deliver to you as RSS feed.”
with
“We aggregate such content from several job-sites and then deliver to you as
RSS feed.”
Similar
tweaks elsewhere—minor issue.
Strategic
Considerations
Using
Monster/Naukri content for RSS feeds to TV channels or other sites will
inevitably raise visibility—and tension:
“Of
course, using Monster/Naukri’s content … will raise our battle with them by one
big notch!”
They
may not have liked the JAS (Job Advertising Service) model to
newspapers—this escalates competition further.
6️⃣ Competitive Outlook
& First-Mover Edge
Naukri
may not yet have noticed Global Recruiter’s moves—
“Using
their content to get our free publicity.”
But
once Instant Jobs gains traction, they surely will—and may copy the idea.
Still, Global Recruiter will enjoy a first-mover advantage:
“By
the time Naukri mounts a credible response, we must
• get many TV channels/websites to sign up, and
• get Global Recruiter going full blast.”
Growth
Path (“Value Chain” Progression)
A
clear product-evolution ladder:
- JAM
→ Job Ads on Mobiles (✅
done)
- JAS
→ Job Ads to Newspapers (✅
done)
- JAT
→ Jobs on TV (🚀
next goal)
Date: 08
March 2006
Signature: (Hemen Parekh)
WORLD-WIDE-JOBS
/ INSTANT JOBS
Dear
Broadcaster,
This
will interest you if you are an owner of
▲ a TV
Channel
▲ any
Website / Portal / Search Engine
Do
you want content that people will watch without taking their eyes off the
screen? — even at bedtime?
We
can provide you such powerful content — and absolutely FREE!
In
a country with 50 million job-seekers constantly trying to lift their careers,
what kind of content do you think keeps them glued to the screen?
Jobs-Info!
Every
second, new jobs are being posted on the Internet.
Our
system called Global Recruiter collects such job-ads from partner
websites, arranges them into a multiplex-type display, and streams them to you
within seconds as Instant Jobs RSS Feed.
Jobseekers
watching your channel (or visiting your website) will see the latest job
postings flash across the screen — changing constantly — and will never leave
for fear of missing that dream job!
Interested?
🧭 Call
to Action (bottom of page)
Already
Broadcasting
→ Demo
→ Register
Free
Content (Print Media)
Instant Jobs (TV + Websites)
Contact:
Vikram
(margin
note: “world-wide-jobs”)
(circled text: “Instant Jobs”)
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