IPR

23/02/04 | IPR/1

INTELLECTUAL PROPERTY RIGHTS (IPR)

ISSUES:

• Public Domain

Job-Advts posted on jobsites come under "Public Domain". Corporate (Advertisers) posting these job-advts, want these to be seen/viewed by as large a no. of persons as possible and as freely & easily as possible. This is the very concept behind "Advertising".

By downloading/aggregating and then delivering these job-advts to millions of jobseekers, WWJ is fulfilling this avowed/proclaimed objective of these advertisers. And WWJ is doing this highly laudable service — absolutely FREE — both to the jobseekers (i.e. if WWJ/RIM agree not to charge anything for the JAM – Job Alert Mobile SMS, and only charge Rs. 1/- per "Apply Online" click towards its RESUME FORWARDING SERVICE).

IPR/2

• CREATIVE CONTENT/ORIGINALITY

A published job-advt does NOT come under the category of "Creative Content" as defined in Indian Patent Act. Examples of such creative content are

• Music Score
• A Novel/Poem/literary work
• An analytical essay
• A painting
• Any other piece of "artistic expression"
• A mathematical formula
• A scientific postulation

There is hardly anything "ORIGINAL" about a job-advt (—if we leave out the graphics). Most job-advts follow a very predictable pattern in their "construction". Almost all job-advts employ similar/identical keywords/phrases/sentences/paragraphs, while describing their "requirements"

IPR/3

• PLAGIARISM

(Passing off or trying to pass-off, Somebody else's Creative/original work as your own)

Although WWJ will download & aggregate Job Advts from many jobsites (including, may be, corporate jobsites), while displaying the same as an SMS on the mobile's screen, there will be clear indication of the "SOURCE" from which, each job-advt has been picked-up. In fact, original Job ID No. will also be displayed, to enable a jobseeker, if he so chooses, to log-into the concerned/relevant jobsite and View the original/full job-advt. in complete detail.

There will be no attempt to "hide or camouflage" the sources of the advts.

By crediting each & every advt. with its Original Source, WWJ will try to raise its own CREDIBILITY amongst millions of mobile subscribers. By revealing the source of the advt, WWJ assures the jobseeker re: the Authenticity of each advt.

IPR/4

• DISTORTION/MISREPRESENTATION

Although our SMS will truncate the full job-advt and re-present it in 150 characters, there is no misrepresentation or any distortion of the facts. All that we are doing thru the SMS is to highlight the KEY/ESSENTIAL data contained in each job-advt, which would enable a jobseeker to decide whether a particular job is of interest to him or not.

• "COMMERCIAL GAINS" by selling someone else's Intellectual Property
• In the First case, a job-advt, being a PUBLIC DOMAIN Knowledge, does not fall under the category of "Intellectual Property".
• Next, all that we are doing is to distribute it/disseminate it/broadcast it to job-seekers who have specifically requested us for this service.
• Delivering of SMS (Job-Alert) will be FREE. NO money is made from SMS delivery of the PUBLIC DOMAIN info. We will charge subscribers only for Resume Forwarding Service (i.e. Apply Online).