OPERATION LOCK IN

OPERATION "LOCK-IN"

Objective: To lock-in thousands of cybercafes into our cybercafe program.

How:

• By creating for them a "Revenue-stream/flow" which is substantial/irresistible, when they join our Cybercafe Program.

Method:

• Create a "Resume Forwarding Service" which will work exclusively from the premises of only those cybercafes which become our "partners".
• Under this service, the visitors of a partner cybercafe can instruct 3P to forward their resumes to
• Certain Companies whose job-advt:

appear on our website (He will shortlist these Companies job-advts., after a normal job-search).

• Specific Companies by their names displayed in a drop-down list.
• A Cybercafe will fix its own "rates/tariff" for the Resume Forwarding Service.
• He will enter this "tariff" in an ADMIN TOOL/PERSONAL PAGE, before starting this service
• OR
• He gives this "rate/tariff" to us and WE enter into the ADMIN TOOL before ACTIVATING this service (as far as that particular Cybercafe is concerned).
• Cybercafe owner will be at liberty to change the "rate/tariff" at anytime he chooses (of course, thru the ADMIN TOOL only).

• 3P webserver will NOT initiate the "despatch" action unless and until
• Cybercafe owner has actually collected cash from the Visitor
• Cybercafe owner clicks on FORWARD button
• Even though, we are not asking for any share/%age of the tariff collected by a Cybercafe, we most certainly want to compile statistics on each Cybercafe re:
• how many resumes we received
• (and for how many candidates) we despatched
• how much money did that cybercafe earned from this service.
• (We should be able to do this for any period for one or for all cybercafes).

• So far, this (what I have described) is GENERAL THEORY of LOCK-IN. Now, what I describe is the SPECIAL THEORY of LOCK-IN (With apologies to Albert Einstein! )
• This Special theory will cover our strategic alliance with https://www.google.com/search?q=S.Kumars.com Ltd (SKCL). In future, it may cover other similar alliances.
• Under this special theory, daily/weekly or monthly "revenue" earned by a particular Cybercafe will be shared between the partners (parties) concerned in some fixed/predetermined - but variable, proportions.
• The parties concerned are:
• SKCL franchisee Cybercafe. [ ]%
• SKCL itself [ ]%
• 3P [ ]%
• Although, online payment gateway (to 3P) is not envisaged, 3P must be accumulate/aggregate

"Resume Forwarding Revenues" earned by all SKCL franchisee Cybercafes put together, for any given period to determine its (3P's) own "share"

and

• When that "share" is received by Cheque (D.D), to be able to enter it in the ADMIN TOOL, so that, we may know, for each period (Say - month) what amount is Outstanding from SKCL.
• If we do not receive our "share" by a predetermined period, we should have the facility/tool to "shut-off" the resume-forwarding service to SKCL franchisees. Here, we will not be dealing with individual franchisees of SKCL but with (parent body) SKCL only.
• Under "General Theory" our tie-up/agreement is directly with individual cybercafe. and, although, we are NOT asking them to "share" with us, any part of their earning from "Resume

Forwarding Service", we must still have the facility/freedom/tool to "Shut-off" this service for any particular Cybercafe, if we have reason to believe that he is acting in some "unethical" manner or has stopped displaying our home-page as his default browser page.

• [The remainder of this page is blank/lined.]

Q. Why should/would Cybercafes jump for this program?

Ans:

• In a manner of speaking, it is at "OUR COST/EFFORT" that a cybercafe is able to offer ONLINE APPLY/RESUME FORWARD SERVICE to its Visitors.
• He incurs NO COST but manages to collect lots of money, at our expense. He does NOT have to share his earnings with us.
• This income to Cybercafe comes at the end of each day - in cash!
• Here there is no question of "you get paid, IF & WHEN, we succeed in appointing your candidate".
• Who wants to keep track of endless "to-morrows" & follow-up with 3P?

• Besides this ("Resume Forwarding Service"), Cybercafe can – and most certainly will – charge a Visitor, different/Varying "CASH" amounts for
• Submitting/Posting Resume [ ]
• Editing Resume [ ]
• Conducting a "Job search" [ ]
• Opening email box (to check whether there are any job-alerts/interview-call letters etc) [ ]
• As far as these (other) Services are concerned, Cybercafe can independently fix any amount/tariff and neither has to inform us NOR has to share any revenue with us !!
• This whole program (Resume Forwarding Service - and other services listed above) are directed to MASS-MARKET of Several hundred MILLION unemployed people (42 million registered with 914 employment exchanges – June 1999).

Being "unemployed", they have no access to internet thru an office PC!

• Their only access to internet is thru a Cybercafe!
• (% of surfers in India, accessing internet thru Cybercafes, went up from 7% in 1998 to 35% in 2000!)
• As far as Cybercafes are concerned, collecting money from these "hopefuls" is the name-of-the-game.
• This will be an especially convincing argument (on part of the Cybercafe) if he is able to show/demonstrate/convince, a visitor that
• There are several hundred/thousand job-advts. on www.3pjobs.com, which seem "ideally suited" to him
• There are 50,000/100,000 Companies

whose names/details are ACTUALLY VISIBLE on www.3pjobs.com, to whom he can "choose" to send his resume.

(This is possible by taking CD-ROM of Department of Company Affairs (Rs. 2492) which lists

• 5.5 lakh registered Companies
• 70,000 Limited companies. I am sure 100,000 of these have email addresses as well).
• NOW for the first time, not only a person has a choice, from amongst 1 Lakh Companies, to send his resume
• but
• he can send to 500 companies (VOLUME - (Volumes he could have never targeted in the past - even if he knew the existence of these Companies & their addresses)
• he can do this for a nominal cost of may be, Rs. 1/- per company (ECONOMICS).

So, what a Cybercafe... offers him is a UNIQUE combination (UNBEATABLE), of

[DIAGRAM: Triangle with three corners labeled]

• COST (Rs. 1/application!)
• CHOICE/OPTION (1 Lakh Companies to choose from
• Target Volume (500 Companies - or more!)

This is "DIRECT/TELE MARKETING" in its ultimate form! - a Jugal-bandi of computers & Telecommunication. And, today, any fresh graduate, whose parents have spent Rs. 1 lakh in giving him School/College education, would be more than willing/happy/anxious to invest, another

Rs. 500/=

for securing his future! This amount (for an individual) is affordable. For cybercafe, it is a FORTUNE!

Q. So, what do WE get in return for helping a cybercafe earn lots of money? what is in it, for us?

Ans: There is no free lunch in the world. You cannot get "something" for "nothing".

Imagine, if we could have 3P's homepage as the default page (of browser)

• in 10,000 cybercafes
• on 50,000 computers (5/cafe)
• at least 12 hours/day!

That is one hell-of-a-lot-of PUBLICITY, something we cannot "buy", by spending CRORES of rupees on newspaper advts.!

What we get in return, is a BRAND-EQUITY This could make 3P the most recognisable brand in India!

Next, this should bring-in millions of resumes on our website, a valuable database, which we will continue to sell, again & again, to these Corporates who will conduct a resume-search on our website & then send us a Shopping Basket.

In the beginning, this ONLINE SALE will require some manual back-office effort (receiving cheque/forwarding resumes) but in course of time, even this will get automated thru a payment gateway.

Next, this will provide "Synergy" to our other "Partner Program" e.g: If we have a database of 1 Million resumes on our website, a large number of other (Vortal) websites, could come forward to become our "partner websites"

Q. What would it COST us to implement "Operation Lock-In"?

Ans: One-time Costs

• Developing web-based System/Application
• Creating database of 1 Lakh Companies (from DCA CD-ROM?)
• Creating a "starting database" of 20,000 dummy job-advts for subordinate & entry-level jobs.
• MS-SQL & other "Messenger" Software
• Webserver (?)

Repeat Cost

• Monthly rental charges of webserver (capable of being scaled-up from despatch of 500 resumes/day to 500,000 resumes/day!)

SUCCESS FACTORS of OPERATION "LOCK-IN"

The most important success factor (in this operation) is the ability of a Cybercafe owner to "lock-in" his visitors. His visitors must return to him again & again, for life time.

If we help the cybercafe owner to lock-in his customers, in turn, he will be, more than willing to remain "locked-in" with 3P!

He must know that, as long as he remains locked-in with 3P, he can expect a perpetual/ever-increasing flow of "easy" revenue.

Such a realization would ensure that he never "leaves" us.

So, how do we ensure that "his" customers remain "locked-in" with him?

We can ensure this by giving to each partner Cybercafe, a unique CUSTOMER SERVICE PAGE

There will be one page for each "Customer" of that cybercafe.

This page will be created automatically, the first time, when a Visitor submits his resume to 3P thru that cybercafe.

Thereafter, everytime that customer, uses any "Service on 3pjobs.com", that page will "record" that activity automatically and create a CUSTOMER HISTORY.

This "History" will comprise

• Name/Contact info/PEN
• History of Resume entry/editing
• History of job-searches conducted

• History of "Resume-Forwarding" requests made
• History of "job-alerts" sent out to that visitor by 3P
• History of "getting-shortlisted" by a recruiter (thru shopping-basket)
• History of "interview-call letters" sent to that candidate by 3P
• History of all the money earned by that Cybercafe from that candidate.

All of these "history-pages" should be chronologically arranged. Now take the case of "Job-Alerts". Once a Customer has submitted his resume, he will start getting job-alerts. He will never come to know about these, unless he "opens" his email box frequently.

Now, let us assume that he has submitted his resume to a particular Cybercafe, which is physically located

• next to his residence (if unemployed)
• next to his office/factory (if employed)
• next to his bus-stop or his rail station.

In other words, some place which he is likely to pass-by at least once, during the course of the day.

This makes it very easy/convenient for him to drop-in his cybercafe EVERYDAY and inquire with the cybercafe owner if there is ANY MESSAGE for him, from 3P.

Using Visitor's PEN cybercafe owner open the jobseeker's PERSONAL/HISTORY PAGE and gives him an answer within seconds.

Now, if there is one-or-more job-alerts in his name, what will the jobseeker do next?

Obviously, he will log-into the

"Resume Forwarding Service" Page (special page),

• enter the job-advt. no's.
• pay tariff to Cybercafe owner
• submit/despatch.

So revenue, again & again for the Cybercafe owner!

And, most certainly the jobseeker would also want to check, everyday, whether, there are any INTERVIEW-CALLS for him.

This is even more important/crucial for the jobseeker's point of view. Having sent his resume to 500 companies (thru Resume Forwarding Service), he MUST check EVERYDAY, if there are any call-letters (emails).

So, he must, once again, log-in to "access" his mailbox (in fact, I expect Cybercafe Manager to do this for him!)

So, once again, daily/repeat revenue from each job-seeker!!

We can go, one step further:

Suppose, we tabulate (daily), each partner, Cyber-cafe-wise,

• all "job-alerts"
• all "interview-call" letters (Only those sent-out by us & not those which a corporate might send-out directly on his own) (in respect of resumes received from that cybercafe)

AND,

we despatch this TABULATION, daily to each partner Cybercafe

THEN,

Cybercafe manager can take a printout & display on his notice-board, first thing in the morning.

So daily-visiting customers, simply need to look-up these tabulations to see, if their PEN figure anywhere.

This is quite like

• SSC results displayed on school-notice boards
• Sikkim/U.P. Lottery results displayed next to lottery-tickets-vendor (or even newspapers).

Only difference: In our case, this will be a daily affair.

Such a "LOCK-IN" device, will particularly appeal to relatively small towns with very few cybercafes, where, for the entire population their only means of "accessing internet" is thru those few cybercafes. In such towns, these few cybercafes, will, in any case, be the "hang-out" places for the town's "unemployed youths!" And even if a few of these guys get a job-alert, that news is bound to spread like wild-fire, throughout the town. This falls in the category of VIRAL MARKETING!

If there is a local (regional language) newspaper being published in a small town/city, we should convince the publisher himself to become our PARTNER CYBERCAFE.

In that case, he can actually print our daily JOB-ALERT "despatches" in his newspaper itself! This will make the job-seekers run to his cybercafe to shoot-out "RESUME FORWARDING REQUESTS"! His Cybercafe income may even subsidise his newspaper losses!

Even today, and even in big metros like Mumbai, every second day, we get a small leaflet/pamphlet, inserted by a local shopkeeper/local business, along with our morning TIMES OF INDIA.

Local newspaper distributing agencies will do this for any local business for 5/10 np per pamphlet. Distribution is generally restricted to a small locality of 500/5000 families buying "any" newspaper.

So, it is quite conceivable that an enterprising cybercafe owner, quickly manages to print-out our DAILY JOB-ALERT DESPATCH and distribute in his locality, thru newspaper vendors!

By end of the day, he would recover the cost of printing/distributing TEN times!

Such an enterprising Cybercafe owner may even dare to print/distribute daily "JAWS DESPATCH" received from 3P in his locality, once-in-a while to bring in new customers/repeat 'customer'.

The phenomenon of Cybercafes has special significance to poor countries (having poor purchasing power with its population) having poor internet penetration. This is how PCO's flourished in India, when Sam Pitroda provided them

with a SOLID revenue-model. Having tasted good "earnings", the PCOs would be the first ones to jump-on the Internet band wagon, only if we could convince them that if

• Pitroda gave them a "means to exist"
• 3P would give them a "method to grow"

People (poor people) could not afford a telephone on their own but they had a great/latent NEED to use one. PCOs solved that problem.

Same with internet. People cannot afford a Rs. 30,000/= P.C and an expensive phone line and equally-expensive ISP charges, but, a Cybercafe provides them ideal solution - not for "idle" surfing but for a "life-and-death" matter of jobs, a matter of ROTI-KAPADA-MAKAN.

3P JOBS

APPLY ONLINE (THRU PARTNER CYBERCAFE)

Resume Forwarding Service (Subordinate staff / Fresh Graduates)

Service on this page available to Visitors of Partner Cybercafes only.

I am a registered member of your website and my details are as follows:

• Username [ ]
• Password [ ]
• PEN [ ]

Please send my resume/bio-data to the following:

Against following job-advts posted on this website (separate by comma—, —) [ ]

AND/OR

Send my resume/bio-data to following Companies (Corporate/City) [ ]

Name of Company	tick ✓	To view the details of any Company, simply click on its name
ABC	$\square$
AB Corporation	$\square$
ASC Consultants	$\square$
Alabacas Computers	$\square$
(More rows...)	$\square$
SUBMIT

 

3P JOBS

APPLY ONLINE (GENERAL)

Resume Forwarding Service (Subordinate Staff / Fresh Graduates)

Service on this page available from all Computers except from a Partner Cybercafe of www.3pjobs.com

I am a registered member of your website and my details are as under:

• Username [ ]
• Password [ ]
• PEN [ ]

Please send my resume/bio-data to following job-advts listed on this website (enter job-advt no's separated by —, —, —)

Job Advt No's: [ ]

SUBMIT.

"OPERATION LOCK-IN"

Resume Forwarding Service (RFS) Framework

Type of Premises	RFS possible for
	Job-search Advt. list only	Job-search + City drop-down list
Partner Cybercafe	$\checkmark$	$\checkmark$ (Partner Cybercafe Page)
Any other Internet Connection	$\checkmark$ (We send our TERMS to advertiser when forwarding)	$\times$
Anywhere else (incl. non-partner Cybercafes)	$\checkmark$ (General Page)	$\times$

• Partner collects tariff from Visitor. We collect NOTHING either from jobseeker nor advertiser.

This means, there will be 2 separate pages for RFS

• General Page (without CITY drop-down list)
• Partner Cybercafe Page (WITH " ")

Dear Member:

In all, you have selected [ ] Companies for sending your resume/bio-data.

Now make the payment to the Cybercafe Manager (as per tariff fixed by them) and request him to enter below

Cybercafe Password [ ]

Cybercafe Username [ ]

FORWARD

Thank you.

Your resume (with your name/Contact Information) will get forwarded to the Companies selected by you within ONE HOUR.

If these Companies feel interested, they will contact you directly.

Your Resume Forward Registration Number is [ ]

RESUME FORWARDING SERVICE

DECISION - RULES.

Srl No	Type of Resumes	How (Resumes will be forwarded Based on...)	Terms
	$\downarrow$	Job-search	Company Names
		With Contact	Anony.
1	College Students	$\checkmark$	$\times$
2	Fresh Graduates	$\checkmark$	$\times$
3	Subordinate Staff	$\checkmark$	$\times$
4	IT/Non-IT Professionals	$\times$	$\checkmark$

 

TERMS

• In case (Srl) NO 1/2/3, we collect no "fees" of any kind from the concerned Companies. Only Cybercafe owner will collect, from the Candidates, whatever he decides.
• For Serial no. 4, Cybercafe will not charge anything from the Candidates. We will collect our "standard fees" from Corporates, after they accept our "TERMS" (we are sending Anonymous Resumes,

MESSAGE (TO ACCOMPANY A RESUME)

Resume Forwarding Service of WWW.3pjobs.com

Dear Sir/Madam:

Under our resume-forwarding service to jobseekers, we attach the resume of a person who has shown interest in your Organisation.

In case of interest, you may contact him/her directly, without any reference by simply stating that you received his/her resume from www.3pjobs.com.

You do not owe us anything for this service.

With regards

P.S. If you do not wish to receive resumes under this free service, please let us know, to enable us to remove your name from our database.

 

I have transcribed the final set of images and present the complete, combined text transcription below, arranged sequentially by file name.

📝 Complete Text Transcription of Uploaded Documents

OPERATION "LOCK-IN"

Objective:

To lock-in thousands of cybercafes into our cybercafe program.

How:

• By creating for them a "Revenue-stream/flow" which is substantial/irresistible, when they join our Cybercafe Program.

Method:

• Create a "Resume Forwarding Service" which will work exclusively from the premises of only those cybercafes which become our "partners".
• Under this service, the visitors of a partner cybercafe can instruct 3P to forward their resumes to
• Certain Companies whose job-advt:

appear on our website (He will shortlist these Companies job-advts., after a normal job-search).

• Specific Companies by their names displayed in a drop-down list.
• A Cybercafe will fix its own "rates/tariff" for the Resume Forwarding Service.
• He will enter this "tariff" in an ADMIN TOOL/PERSONAL PAGE, before starting this service
• OR
• He gives this "rate/tariff" to us and WE enter into the ADMIN TOOL before ACTIVATING this service (as far as that particular Cybercafe is concerned).
• Cybercafe owner will be at liberty to change the "rate/tariff" at anytime he chooses (of course, thru the ADMIN TOOL only).

• 3P webserver will NOT initiate the "despatch" action unless and until
• Cybercafe owner has actually collected cash from the Visitor
• Cybercafe owner clicks on FORWARD button
• Even though, we are not asking for any share/%age of the tariff collected by a Cybercafe, we most certainly want to compile statistics on each Cybercafe re:
• how many resumes we received
• (and for how many candidates) we despatched
• how much money did that cybercafe earned from this service.
• (We should be able to do this for any period for one or for all cybercafes).

• So far, this (what I have described) is GENERAL THEORY of LOCK-IN.

Now, what I describe is the SPECIAL THEORY of LOCK-IN (With apologies to Albert Einstein! )

• This Special theory will cover our strategic alliance with https://www.google.com/search?q=S.Kumars.com Ltd (SKCL). In future, it may cover other similar alliances.
• Under this special theory, daily/weekly or monthly "revenue" earned by a particular Cybercafe will be shared between the partners (parties) concerned in some fixed/predetermined - but variable, proportions.
• The parties concerned are:
• SKCL franchisee Cybercafe. [ ]%
• SKCL itself [ ]%
• 3P [ ]%
• Although, online payment gateway (to 3P) is not envisaged, 3P must be accumulate/aggregate

"Resume Forwarding Revenues" earned by all SKCL franchisee Cybercafes put together, for any given period to determine its (3P's) own "share"

and

• When that "share" is received by Cheque (D.D), to be able to enter it in the ADMIN TOOL, so that, we may know, for each period (Say - month) what amount is Outstanding from SKCL.
• If we do not receive our "share" by a predetermined period, we should have the facility/tool to "shut-off" the resume-forwarding service to SKCL franchisees. Here, we will not be dealing with individual franchisees of SKCL but with (parent body) SKCL only.
• Under "General Theory" our tie-up/agreement is directly with individual cybercafe. and, although, we are NOT asking them to "share" with us, any part of their earning from "Resume

Forwarding Service", we must still have the facility/freedom/tool to "Shut-off" this service for any particular Cybercafe, if we have reason to believe that he is acting in some "unethical" manner or has stopped displaying our home-page as his default browser page.

• [The remainder of this page is blank/lined.]

Q. Why should/would Cybercafes jump for this program?

Ans:

• In a manner of speaking, it is at "OUR COST/EFFORT" that a cybercafe is able to offer ONLINE APPLY/RESUME FORWARD SERVICE to its Visitors.
• He incurs NO COST but manages to collect lots of money, at our expense. He does NOT have to share his earnings with us.
• This income to Cybercafe comes at the end of each day - in cash!
• Here there is no question of "you get paid, IF & WHEN, we succeed in appointing your candidate".
• Who wants to keep track of endless "to-morrows" & follow-up with 3P?

• Besides this ("Resume Forwarding Service"), Cybercafe can – and most certainly will – charge a Visitor, different/Varying "CASH" amounts for
• Submitting/Posting Resume [ ]
• Editing Resume [ ]
• Conducting a "Job search" [ ]
• Opening email box (to check whether there are any job-alerts/interview-call letters etc) [ ]
• As far as these (other) Services are concerned, Cybercafe can independently fix any amount/tariff and neither has to inform us NOR has to share any revenue with us !!
• This whole program (Resume Forwarding Service - and other services listed above) are directed to MASS-MARKET of Several hundred MILLION unemployed people (42 million registered with 914 employment exchanges – June 1999).

Being "unemployed", they have no access to internet thru an office PC!

• Their only access to internet is thru a Cybercafe!
• (% of surfers in India, accessing internet thru Cybercafes, went up from 7% in 1998 to 35% in 2000!)
• As far as Cybercafes are concerned, collecting money from these "hopefuls" is the name-of-the-game.
• This will be an especially convincing argument (on part of the Cybercafe) if he is able to show/demonstrate/convince, a visitor that
• There are several hundred/thousand job-advts. on www.3pjobs.com, which seem "ideally suited" to him
• There are 50,000/100,000 Companies

whose names/details are ACTUALLY VISIBLE on www.3pjobs.com, to whom he can "choose" to send his resume.

(This is possible by taking CD-ROM of Department of Company Affairs (Rs. 2492) which lists

• 5.5 lakh registered Companies
• 70,000 Limited companies.

I am sure 100,000 of these have email addresses as well).

• NOW for the first time, not only a person has a choice, from amongst 1 Lakh Companies, to send his resume
• but
• he can send to 500 companies (VOLUME - (Volumes he could have never targeted in the past - even if he knew the existence of these Companies & their addresses)
• he can do this for a nominal cost of may be, Rs. 1/- per company (ECONOMICS).

So, what a Cybercafe... offers him is a UNIQUE combination (UNBEATABLE), of

[DIAGRAM: Triangle with three corners labeled]

• COST (Rs. 1/application!)
• CHOICE/OPTION (1 Lakh Companies to choose from
• Target Volume (500 Companies - or more!)

This is "DIRECT/TELE MARKETING" in its ultimate form! - a Jugal-bandi of computers & Telecommunication.

And, today, any fresh graduate, whose parents have spent Rs. 1 lakh in giving him School/College education, would be more than willing/happy/anxious to invest, another

Rs. 500/=

for securing his future! This amount (for an individual) is affordable. For cybercafe, it is a FORTUNE!

Q. So, what do WE get in return for helping a cybercafe earn lots of money? what is in it, for us?

Ans:

There is no free lunch in the world. You cannot get "something" for "nothing".

Imagine, if we could have 3P's homepage as the default page (of browser)

• in 10,000 cybercafes
• on 50,000 computers (5/cafe)
• at least 12 hours/day!

That is one hell-of-a-lot-of PUBLICITY, something we cannot "buy", by spending CRORES of rupees on newspaper advts.!

What we get in return, is a BRAND-EQUITY

This could make 3P the most recognisable brand in India!

Next, this should bring-in millions of resumes on our website, a valuable database, which we will continue to sell, again & again, to these Corporates who will conduct a resume-search on our website & then send us a Shopping Basket.

In the beginning, this ONLINE SALE will require some manual back-office effort (receiving cheque/forwarding resumes) but in course of time, even this will get automated thru a payment gateway.

Next, this will provide "Synergy" to our other "Partner Program"

e.g:

If we have a database of 1 Million resumes on our website, a large number of other (Vortal) websites, could come forward to become our "partner websites"

Q. What would it COST us to implement "Operation Lock-In"?

Ans:

One-time Costs

• Developing web-based System/Application
• Creating database of 1 Lakh Companies (from DCA CD-ROM?)
• Creating a "starting database" of 20,000 dummy job-advts for subordinate & entry-level jobs.
• MS-SQL & other "Messenger" Software
• Webserver (?)

Repeat Cost

• Monthly rental charges of webserver (capable of being scaled-up from despatch of 500 resumes/day to 500,000 resumes/day!)

SUCCESS FACTORS of OPERATION "LOCK-IN"

The most important success factor (in this operation) is the ability of a Cybercafe owner to "lock-in" his visitors. His visitors must return to him again & again, for life time.

If we help the cybercafe owner to lock-in his customers, in turn, he will be, more than willing to remain "locked-in" with 3P!

He must know that, as long as he remains locked-in with 3P, he can expect a perpetual/ever-increasing flow of "easy" revenue.

Such a realization would ensure that he never "leaves" us.

So,

how do we ensure that "his" customers remain "locked-in" with him?

We can ensure this by giving to each partner Cybercafe, a unique CUSTOMER SERVICE PAGE

There will be one page for each "Customer" of that cybercafe.

This page will be created automatically, the first time, when a Visitor submits his resume to 3P thru that cybercafe.

Thereafter, everytime that customer, uses any "Service on 3pjobs.com", that page will "record" that activity automatically and create a CUSTOMER HISTORY.

This "History" will comprise

• Name/Contact info/PEN
• History of Resume entry/editing
• History of job-searches conducted

• History of "Resume-Forwarding" requests made
• History of "job-alerts" sent out to that visitor by 3P
• History of "getting-shortlisted" by a recruiter (thru shopping-basket)
• History of "interview-call letters" sent to that candidate by 3P
• History of all the money earned by that Cybercafe from that candidate.

All of these "history-pages" should be chronologically arranged.

Now take the case of "Job-Alerts".

Once a Customer has submitted his resume, he will start getting job-alerts. He will never come to know about these, unless he "opens" his email box frequently.

Now, let us assume that he has submitted his resume to a particular Cybercafe, which is physically located

• next to his residence (if unemployed)
• next to his office/factory (if employed)
• next to his bus-stop or his rail station.

In other words, some place which he is likely to pass-by at least once, during the course of the day.

This makes it very easy/convenient for him to drop-in his cybercafe EVERYDAY and inquire with the cybercafe owner if there is ANY MESSAGE for him, from 3P.

Using Visitor's PEN cybercafe owner open the jobseeker's PERSONAL/HISTORY PAGE and gives him an answer within seconds.

Now, if there is one-or-more job-alerts in his name, what will the jobseeker do next?

Obviously, he will log-into the

"Resume Forwarding Service" Page (special page),

• enter the job-advt. no's.
• pay tariff to Cybercafe owner
• submit/despatch.

So revenue, again & again for the Cybercafe owner!

And, most certainly the jobseeker would also want to check, everyday, whether, there are any INTERVIEW-CALLS for him.

This is even more important/crucial for the jobseeker's point of view.

Having sent his resume to 500 companies (thru Resume Forwarding Service), he MUST check EVERYDAY, if there are any call-letters (emails).

So, he must, once again, log-in to "access" his mailbox (in fact, I expect Cybercafe Manager to do this for him!)

So, once again, daily/repeat revenue from each job-seeker!!

We can go, one step further:

Suppose, we tabulate (daily), each partner, Cyber-cafe-wise,

• all "job-alerts"
• all "interview-call" letters (Only those sent-out by us & not those which a corporate might send-out directly on his own) (in respect of resumes received from that cybercafe)

AND,

we despatch this TABULATION, daily to each partner Cybercafe

THEN,

Cybercafe manager can take a printout & display on his notice-board, first thing in the morning.

So daily-visiting customers, simply need to look-up these tabulations to see, if their PEN figure anywhere.

This is quite like

• SSC results displayed on school-notice boards
• Sikkim/U.P. Lottery results displayed next to lottery-tickets-vendor (or even newspapers).

Only difference: In our case, this will be a daily affair.

Such a "LOCK-IN" device, will particularly appeal to relatively small towns with very few cybercafes, where, for the entire population their only means of "accessing internet" is thru those few cybercafes. In such towns, these few cybercafes, will, in any case, be the "hang-out" places for the town's "unemployed youths!" And even if a few of these guys get a job-alert, that news is bound to spread like wild-fire, throughout the town. This falls in the category of VIRAL MARKETING!

If there is a local (regional language) newspaper being published in a small town/city, we should convince the publisher himself to become our PARTNER CYBERCAFE.

In that case, he can actually print our daily JOB-ALERT "despatches" in his newspaper itself! This will make the job-seekers run to his cybercafe to shoot-out "RESUME FORWARDING REQUESTS"! His Cybercafe income may even subsidise his newspaper losses!

Even today, and even in big metros like Mumbai, every second day, we get a small leaflet/pamphlet, inserted by a local shopkeeper/local business, along with our morning TIMES OF INDIA.

Local newspaper distributing agencies will do this for any local business for 5/10 np per pamphlet. Distribution is generally restricted to a small locality of 500/5000 families buying "any" newspaper.

So, it is quite conceivable that an enterprising cybercafe owner, quickly manages to print-out our DAILY JOB-ALERT DESPATCH and distribute in his locality, thru newspaper vendors!

By end of the day, he would recover the cost of printing/distributing TEN times!

Such an enterprising Cybercafe owner may even dare to print/distribute daily "JAWS DESPATCH" received from 3P in his locality, once-in-a while to bring in new customers/repeat 'customer'.

The phenomenon of Cybercafes has special significance to poor countries (having poor purchasing power with its population) having poor internet penetration. This is how PCO's flourished in India, when Sam Pitroda provided them

with a SOLID revenue-model. Having tasted good "earnings", the PCOs would be the first ones to jump-on the Internet band wagon, only if we could convince them that if

• Pitroda gave them a "means to exist"
• 3P would give them a "method to grow"

People (poor people) could not afford a telephone on their own but they had a great/latent NEED to use one. PCOs solved that problem.

Same with internet. People cannot afford a Rs. 30,000/= P.C and an expensive phone line and equally-expensive ISP charges, but, a Cybercafe provides them ideal solution - not for "idle" surfing but for a "life-and-death" matter of jobs, a matter of ROTI-KAPADA-MAKAN.

3P JOBS

APPLY ONLINE (THRU PARTNER CYBERCAFE)

Resume Forwarding Service (Subordinate staff / Fresh Graduates)

Service on this page available to Visitors of Partner Cybercafes only.

I am a registered member of your website and my details are as follows:

• Username [ ]
• Password [ ]
• PEN [ ]

Please send my resume/bio-data to the following:

Against following job-advts posted on this website (separate by comma—, —) [ ]

AND/OR

Send my resume/bio-data to following Companies (Corporate/City) [ ]

Name of Company	tick ✓	To view the details of any Company, simply click on its name
ABC	$\square$
AB Corporation	$\square$
ASC Consultants	$\square$
Alabacas Computers	$\square$
(More rows...)	$\square$
SUBMIT

 

3P JOBS

APPLY ONLINE (GENERAL)

Resume Forwarding Service (Subordinate Staff / Fresh Graduates)

Service on this page available from all Computers except from a Partner Cybercafe of www.3pjobs.com

I am a registered member of your website and my details are as under:

• Username [ ]
• Password [ ]
• PEN [ ]

Please send my resume/bio-data to following job-advts listed on this website (enter job-advt no's separated by —, —, —)

Job Advt No's: [ ]

"OPERATION LOCK-IN"

Resume Forwarding Service (RFS) Framework

Type of Premises	RFS possible for
	Job-search Advt. list only	Job-search + City drop-down list
Partner Cybercafe	$\checkmark$	$\checkmark$ (Partner Cybercafe Page)
Any other Internet Connection	$\checkmark$ (We send our TERMS to advertiser when forwarding)	$\times$
Anywhere else (incl. non-partner Cybercafes)	$\checkmark$ (General Page)	$\times$

• Partner collects tariff from Visitor. We collect NOTHING either from jobseeker nor advertiser.

This means, there will be 2 separate pages for RFS

• General Page (without CITY drop-down list)
• Partner Cybercafe Page (WITH " ")

Dear Member:

In all, you have selected [ ] Companies for sending your resume/bio-data.

Now make the payment to the Cybercafe Manager (as per tariff fixed by them) and request him to enter below

Cybercafe Password [ ]

Cybercafe Username [ ]

FORWARD

Thank you.

Your resume (with your name/Contact Information) will get forwarded to the Companies selected by you within ONE HOUR.

If these Companies feel interested, they will contact you directly.

Your Resume Forward Registration Number is [ ]

RESUME FORWARDING SERVICE

DECISION - RULES.

Srl No	Type of Resumes	How (Resumes will be forwarded Based on...)	Terms
	$\downarrow$	Job-search	Company Names
		With Contact	Anony.
1	College Students	$\checkmark$	$\times$
2	Fresh Graduates	$\checkmark$	$\times$
3	Subordinate Staff	$\checkmark$	$\times$
4	IT/Non-IT Professionals	$\times$	$\checkmark$

 

TERMS

• In case (Srl) NO 1/2/3, we collect no "fees" of any kind from the concerned Companies. Only Cybercafe owner will collect, from the Candidates, whatever he decides.
• For Serial no. 4, Cybercafe will not charge anything from the Candidates. We will collect our "standard fees" from Corporates, after they accept our "TERMS" (we are sending Anonymous Resumes,

MESSAGE (TO ACCOMPANY A RESUME)

Resume Forwarding Service of WWW.3pjobs.com

Dear Sir/Madam:

Under our resume-forwarding service to jobseekers, we attach the resume of a person who has shown interest in your Organisation.

In case of interest, you may contact him/her directly, without any reference by simply stating that you received his/her resume from www.3pjobs.com.

You do not owe us anything for this service.

With regards

P.S. If you do not wish to receive resumes under this free service, please let us know, to enable us to remove your name from our database.

LOCAL LANGUAGES

I feel our website should provide the option of the use of local language (of choice) to the "subordinate staff". Over a period of time, these will constitute the majority.

Even today, for every English-speaking professional, there must be at least TEN, local-language speaking job-seekers. Perhaps 90% of these would fall under "subordinate staff" category.

I am also sure that a great majority of these 42 million persons registered with 914 employment exchanges around the country, would also fall in the category of

NON-ENGLISH SPEAKING SUBORDINATE STAFF.

It would be interesting to find out whether employment-exchanges located in each state, make available APPLICATION FORMS printed in local language - maybe in addition to English.

These are also the persons, who are (a great majority) located in small towns where there are not many "offices" and their only means of accessing internet would be local CYBERCAFES.

(These have also relevance to 1500 VSAT Cybercafe franchisees being set up by https://www.google.com/search?q=S.Kumars.com Ltd – in the first phase)

In these towns, in course of time PCOs will become internet-access points.

Or their local CABLE TV OPERATOR may provide them access to internet thru cable (we must remember that there are, today, 30,000 cable operators – 6000 headends – pumping cable TV to 30 million homes in India!)

Then there will be several thousand ICC (Internet Community Centres) of Reliance Infocom.

So, when internet access becomes easily available to these millions and millions of "Subordinate Staff", which jobsite, will they turn to to

• Submit their resumes?
• to conduct a job search?

I have a feeling that, even if these millions are able to "read" english, they would be very comfortable with their own LOCAL LANGUAGE.

There is no doubt that, given a choice/option, they would log into that job-site which offers them a LOCAL LANGUAGE option.

And, as always, the "FIRST MOVER" would have the advantage!

As of today, out of more than 400 Indian jobsites (There are 48,000 worldwide – and, I believe, close to 50% are in local languages!), there is none, offering local language.

So, we must move FAST and GRAB this "first-mover" advantage.

And, I believe C-DAC (Pune) offers a ready-made/out-of-the-box solution to do this.

We have following forms for the subordinate-staff:

• Submit Resume
• Job-search (short display)
• Job-search (long display)
• Resume Forward Request.

(for Jobseekers)

• Post job-advt
• Resume-Search
• Resume-Search (short display)
• Resume-Search (long display)
• Enquiry form (Shopping Basket)

(for Recruiters)

On all of these forms, we should provide a button/dropdown list, which says "Choose Your Local Language"

When a local language is chosen, next to each "English language" field (or just below it), the local language translation must appear.

Now in many cases, there may not be an "equivalent" word in a given local language, in which case, I feel the english phonetic sound must be expressed in local language SCRIPT.

e.g: I don't think, in any Indian language, we have "equivalent meaning" words for

• Typist/Steno/Receptionist/Tele-Operator
• Welder/Electrician/Plumber etc etc.

So, there is no point in finding/displaying a local language "equivalent" word, which the local guy just does not understand!!

This will only make matters worse!

So, the best solution, is to simply

use the local language SCRIPT, leaving the English SOUND intact!

Both the jobseekers & the recruiters would understand this, and "click" on the right word in the dropdown list.

Only problem will come with regard to those fields which call for free-text entry/typing.

As far as these are concerned, I suppose, we have no option but to insist that these are filled-in (typed) in ENGLISH.

This is essential from following:

• All Keyboards will remain in English for a long time to come
• Name/Address (Contact Info) & Experience block, has to be stored in Server database.

I suppose, we can put clear "INSTRUCTIONS" near these fields.

As far as field for E-MAIL address is concerned, I suggest we add following remarks

E-Mail Add: [ ]

(If you do not have your own/independent email address, please enter the email address of the cybercafe from where you are logged-in).

Even if we provide the link "click here to get email address", most of these visitors, would not know how to go about getting – and then remembering – their independent email address.

Again, in any case, we want them to remain "locked-in" (See Operation Lock In) with that particular Cybercafe so as to generate "repeat" income for that Cybercafe. when they come back to check if there is any "job-alert"/ "call-letter" for them. Cybercafe manager should be happy to create a special email ID for this purpose.