Hi Friends,
Hemen Parekh
27 June 2013
Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically
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Saturday, 9 January 1999
MASS CONTACT MARKETING
MASS CONTACT MARKETING.
Today, we have no
feature/facility of "AUTOMATIC EXTRACTION" of:
- Addresses
- email add.
- Phone No (off/Resi)
- Mobile No.
- Fax No.
etc. etc.
and create MASS-MAILING
DATABASES.
We need such (creation) databases
of:
- Members (active jobseekers)
- NON-Members (passive jobseekers)
- Corporate Members (who have submitted their
profiles on our website or posted job-advts)
- Corporate Non-Members (any Company - a
potential client; especially those who have been advertising their jobs in
print media)
- Engg. Colleges / Mgmt Colleges
- Compu. Edu. Institutions
- Vendors / Suppliers
- Personnel Managers
- NIPM Members
- NASSCOM "
- CII "
- FICCI "
etc etc.
To each category, we need to send
out regular MAILERS (Snail Mail / e-mail).
To each category, we need to make
phone-calls or send VOICE-MAILS (at office or residence).
To each category, we need to send
SMS messages over their mobiles.
We need a system to automatically
compile such databases, by extracting information from:
- Resume Forms
- Visiting Cards
- Membership Directories $\left.\text{These may
require manual data-entry.}\right\}$
- Corpo. Profile Forms
- Edu. Insti. Forms
- Job Advt. - Posting (online / offline)
Using "MAIL-KING"
software (which we have already installed), it should be possible to carry-out MASS
COMMUNICATION CAMPAIGN:
- for any given category
- using any mode (phone/fax/email/voicemail/SMS/post)
Only manual effort should be to
"compose the message" & "select the Category
& select the MODE."
MESSAGE $\rightarrow$ CATEGORY
$\rightarrow$ MODE.
OFFLINE ENTRY OF JOBS BY CORPORATES
OFFLINE ENTRY OF JOB-ADVT BY
CORPORATES
We have (in v. 1.3.0) already
created an application whereby job-aduts can be entered offline by
vendors and then emailed to us for uploading on our website.
This application & job-adut
forms have been put on a CD, which is handed over to the vendors. I
understand the application & forms, take-up 11 MB of memory.
Now, it is possible to give this
CD to any Corporate for offline entry of their job-aduts & email to us.
Process is no different than when
we give the CD to a vendor.
The difference comes here:
Whereas, we may have 2, 3 or 5
vendors (for offline entry), as far as Companies are concerned, we
may want to give this CD to 5000
Corporates!
This would be a VERY EXPENSIVE
proposition!
And after sending the CD (through
courier), if the Company does not use it or use it immediately, then the whole
effort/cost is wasted!
Ideal solution would be to be
able to email this entire application & webforms to those
Corporates. That would cost nothing - so even if those Companies do not use it,
nothing is lost! If a few hundred start using it, it is a big gain!
But Mustafa tells me, you
cannot email a 11 mb file - just too big! (even after compressing?).
Next solution:
Can a
"willing/desirous" Corporate "download" the entire
"application &
webforms" from our website?
I believe there are several "freewares"/"sharewares" of
similar SIZE which people can - and do - download from hundreds of
websites.
So this seems like a possible
solution.
Q: Why should a Corporate
download entire 11 mb application? Why not a few "kb"
size of "job-adut forms" only?
Ans: A static form cannot
have big drop-down lists of
- Industry (220)
- Functions (110)
- Trades/Vocations (500)
- Desig.
etc. etc.
This is what makes application
huge.
Q: Can we allow Companies
to free-text type "Ind/Function" etc.
And when they email to us, only
filled-in job-aduts, we, at our end, go through & apply the correct
codes, before uploading on website?
Such a feasibility should be
seriously examined - even though, it is a compromise-solution and
involves some human-intervention at our end, before uploading.
Q: If a Company has
internet-connection (to be able to download an 11 mb file) then why
should it not, directly post the job-adut - ONLINE in the first place?
Ans: Once it has posted
just ONE job-adut, it gets a CORPORATE KEY, so that, it does not
have to enter "static" info, again & again.
$\triangleright$ All
factories/branches of a large Company may not have internet connections. We
would send
the email (application &
webform) to Central HQ/Chief of Personnel, with a request to put it on a
CD & forward these CD's to all his factories/regional offices/branch
offices.
These offices can then enter
their respective job-aduts in the "web-forms" & forward
(email?) these web-forms to Central Office for CONSOLIDATION (after
check/review/approval/authorisation) before emailing entire file to 3P.
OR
After filling-in, the
branches/regions/factories may take-out printouts (hard-copies) and snail-mail
to HQ, who, in turn, forward to us. Ultimately, these job-adut forms may start
circulating amongst other functional-managers also (production/materials/Sales/Marketing/Finance).
Our long-term goal is to make 3P
job-adut. FORMS, to become, de facto
INDUSTRY STANDARD.
To become this, the FORMS, need
to be circulated WIDELY!
BIRD'S EYE VIEW
Our Corporate Members (or
Advertisers)
On our homepage, I would like to
have such a link.
Clicking on this link, will
display a table such as following:
|
Serial No. |
Name of Advertiser |
No. of Advts. Posted so far |
|
FOLLOWING CORPORATIONS WHOSE
ADVT. HAVE APPEARED ON OUR WEBSITE (Arranged alphabetically) |
||
|
1 |
Abacus |
3 |
|
2 |
Acra |
2 |
|
3 |
Admonton |
8 |
|
Total no. of Corpo. |
$\fbox{\phantom{0}}$ |
Total no. of Advt. |
|
Date of Advt.
(Chronologically) |
Advt. No |
Position Advertised |
|
1. |
||
|
2. |
||
|
3. |
We can have a huge list by
scanning job advts from newspapers & posting on our website (through
vendors). This will impress "prospective" advertisers!
BIRD'S EYE VIEW
There are 3 main forms in website
viz:
a) Resume
b) Job Adut
c) Shopping Basket
But for each, there are many
"variables". These are shown in enclosed "BIRD'S-EYE-VIEW"
MATRIX.
With so many variables, it is
impossible to construct a multi-dimensional object.
But depending upon a Viewer's
interest, it should be possible to
$\triangleright$ Construct an
OVERVIEW Table
$\triangleright$ Then drill-down
for detailed-analysis by clicking on "values" displayed in each cell.
I have made such a "first
attempt" in enclosed pages. I am sure you should be able to improve
upon this.
These views/tables are mainly...
As far as our different type of
partners are concerned, the statistics which we are currently making available
to them, seem satisfactory (at least for the moment). No partner has asked any
more details so far.
While we are developing these
"Bird's Eye Views", we should also figure-out, as a by-product
of this system, the
MONTHLY INCENTIVES PAYABLE To
ANY PROGRAM MANAGER
(Today, we have only Robin &
Sanjeev). In course of time, we will have many more Program Managers - as no.
of programs increase.
One program-manager may also
handle more than one program.
$\triangleright$ The
Incentive-Amounts are payable for performance during the previous month.
$\triangleright$ There are 2
parts to performance
Part A
No. of "Partners"
signed-up in a month.
$\mathcal{C}$ Definition of
"Sign-up" & Amount (of incentive) per sign-up should be made
variable.
At present, a "Sign-up"
requires
$\triangleright$ Receipt of
"Consent letter" from partner
$\triangleright$ Upload of
"Partner-Name" through ADMIN TOOL onto our website
$\triangleright$ Receipt of a
minimum of 10 resumes from that partner
When these 3 things happen,
a sum of Rs. 200/= per partner signed-up, becomes payable to the
program-manager.
Part B.
This is Rs. 1/= for every resume
received from that partner during the course of the month.
Obviously, in the first month
this will have to be more than 10 resumes.
Currently
|
For |
We should be able to
"see" all resumes recd. from |
|
Robin |
1) Colleges/Polytechnics |
|
2) Industrial Training
Institutes |
|
|
3) Vocational " |
|
|
4) Computer " |
|
|
5) Coaching classes |
|
|
Sanjeev |
1) Cyber cafes |
|
2) Placement Agencies |
$\triangleright$ I should be able
to "add/delete" any category of partner to any program-manager
(Of course, with effect from $1^{\text{st}}$ of any month - not
midway).
$\triangleright$ Change
- Rs. 200/= per sign-up.
- Rs. 1/= per resume
$\triangleright$ Transfer a
particular Category from one program-manager to another program-manager.
$\triangleright$ Add new
categories (with or without Incentive payment) to a program-manager.
Scan_0006.jpg (BEV/5)
e.g. Currently, Robin
handles "Computer Institution" category also - BUT - without
any incentive!
Similarly, I may ask Sanjeev
to handle "websites" - again, with or without any incentive.
RIDER
e.g. Cyber Cafe (Handled by
Sanjeev)
Here, I am directly negotiating,
at my level, signing-up of $\text{30C}$ cybercafes of SATYAM (I-WAY
Cybercafes), which will be kept out-of the purview of Incentive payable to
Sanjeev.
Similarly, I am about to appoint
an AGENT in Bangalore, who will signup 200/300 cybercafes for me. I will
pay him a fixed amount per cybercafe, as his "fees".
These too, must be kept out-of the Incentive scheme.
BIRD'S-EYE-VIEW MATRIX
(REV. 6) (24-9-01)
|
MAIN FORM |
TYPE/FOR |
METHOD OF SUBMITTING |
SOURCE/FROM
(REQD/SOURCE/FROM) |
PERIOD/FOR |
|
ALL TYPES $\bigcirc$ |
ON-LINE $\bigcirc$ |
ALL SOURCES $\bigcirc$ |
any Date $\fbox{\phantom{0}}$ |
|
|
RESUMES $\bigcirc$ |
College Students $\bigcirc$ |
Partner Websites $\bigcirc$ |
(of Month $\fbox{\phantom{0}}$
year $\fbox{\phantom{0}}$) |
|
|
Fresh Grads $\bigcirc$ |
OFF-LINE $\bigcirc$ |
Placement Agencies $\bigcirc$ |
any Month $\fbox{\phantom{0}}$ |
|
|
Retd. Prf. $\bigcirc$ |
Cyber cafes $\bigcirc$ |
(of Year $\fbox{\phantom{0}}$) |
||
|
Sub. Staff $\bigcirc$ |
Comp. Insti. $\bigcirc$ |
any year $\fbox{\phantom{0}}$ |
||
|
IT $\bigcirc$ |
Colleges $\bigcirc$ |
- |
||
|
Non-IT $\bigcirc$ |
ITI $\bigcirc$ |
From $\fbox{\phantom{0}}$ To
$\fbox{\phantom{0}}$ |
||
|
School Students $\bigcirc$ |
Voc. Tng. Insti. $\bigcirc$ |
Date |
||
|
Employ. Exchanges $\bigcirc$ |
Month |
|||
|
Labour Unions $\bigcirc$ |
Year |
|||
|
SHOPPING BASKETS
$\bigcirc$ |
ALL TYPES College/Fresh
$\bigcirc$ |
ONLINE ONLY $\bigcirc$ |
ALL SOURCES $\bigcirc$ |
SAME AS ABOVE |
|
Retd. Prf. $\bigcirc$ |
$\text{3PJobs.com}$ $\bigcirc$ |
|||
|
Sub. Staff $\bigcirc$ |
Partner Websites $\bigcirc$ |
|||
|
IT $\bigcirc$ |
||||
|
Non-IT $\bigcirc$ |
||||
|
JOB ADVT $\bigcirc$ |
ALL TYPES Entry-level
$\bigcirc$ |
ALL METHODS $\bigcirc$ Directly
Posted $\bigcirc$ |
Partner Websites $\bigcirc$ |
SAME AS ABOVE |
|
Sub. Staff $\bigcirc$ |
Picked/Uploaded $\bigcirc$ |
$\text{3PJobs.com}$ $\bigcirc$ |
||
|
IT $\bigcirc$ |
Hot Jobs $\bigcirc$ |
$\text{3PJobs.com}$ $\bigcirc$ |
||
|
$\text{-}$ $\bigcirc$ |
Gimmick $\bigcirc$ |
BIRD'S EYE VIEW
ALL FORMS RECEIVED
OPTIONS
(1) on Date $\fbox{\phantom{0}}$
month $\fbox{\phantom{0}}$ year $\fbox{\phantom{0}}$
(2) In " $\fbox{April}$ year
$\fbox{2001}$
(3) In "
$\fbox{\phantom{0}}$ year $\fbox{\phantom{0}}$
(4) $\fbox{\text{From } \dots
\text{To } \dots}$ (Date/Month/Year fields in separate boxes)
Display
Period selected: April 2001
|
Forms Recd. |
From Where → |
Web Sites |
Place Agencies |
Cyber Cafes |
Comp. Inst. |
Colleges |
ITI |
Voc. Tng Inst |
Total |
|
Resume |
863 |
212 |
339 |
543 |
1225 |
102 |
55 |
3289 |
|
|
Job Advt |
32 |
x |
x |
x |
x |
x |
x |
32 |
|
|
Shopping Basket |
49 |
x |
x |
x |
x |
x |
x |
49 |
Clicking on any value (in any
cell), will bring-up following tabulations:
|
Selected Partner Category:
Comp. Institutions |
|
|
Selected Period |
: $\text{April 2001}$ |
|
Selected Form |
: $\text{Resume}$ |
|
Sr. No. |
Partner Name |
|
Abacus Computer |
|
|
Abc Computer |
|
|
$\dots$ |
|
|
Total |
OR
|
Partner Category: Websites |
|
|
Period Selected |
= $\text{April 2001}$ |
|
Form Selected |
= $\text{Job Advt}$ |
|
Sr. No. |
Website URL |
|
1 |
Buildzone.com |
|
2 |
Customer.com |
|
3 |
Delta.com |
|
Total |
DETAILS
Resume Type Vs. Partner
|
Selected Partner Category |
: Cyber cafes |
|
Period |
: $\text{April 2002}$ |
|
Form |
: $\text{Resume}$ |
|
Total No Recd |
: 339 |
|
Partner |
College/Fresh |
Retd |
Sub/O |
IT |
Non/IT |
Total |
|
ABC cyber |
||||||
|
XYZ Cyber |
||||||
|
LMN Cyber |
||||||
|
PQR Cyber |
||||||
|
$\dots$ |
||||||
|
TOTAL |
339 |
I have converted the newly
uploaded handwritten notes into text and arranged them by file name. These
files contain details for the Bird's Eye View (BEV) reporting system and
the Magic-Cube Search functionality.
📝 Document Conversion
DETAILS
Job Advt Type Vs. Partner
|
selected Partner Category |
= Websites |
|
" Period |
: $\text{April 2001}$ |
|
" Form |
: $\text{Job Advt}$ |
|
Total Recd |
: 32 |
|
Partner |
Entry-level |
Sub. staff |
IT |
Non-IT |
Total |
|
Buildzone |
|||||
|
Customer |
|||||
|
Delta |
|||||
|
$\dots$ |
|||||
|
Total |
32 |
TRACKING MODULE - REPORTS
Whereas a
partner/associate/affiliate partner website is able to see monthly details of
- resumes
- shopping-baskets
- job advts,
It is able to see/view these
details only for a given month/year.
There is, today, no provision
where a partner website can get a BIRD'S EYE VIEW (at a glance) such as
following:
|
Partner |
: 3P |
Clicking to reveal DETAILS
(datewise) |
|
Month/Year |
NO's Received |
|
|
Resumes |
Job Advt |
|
|
Sep't 2000 |
386 |
20 |
|
Oct |
618 |
22 |
|
Nov. |
862 |
59 |
Such a tabulation can immediately
tell a partner website
$\triangleright$ WHAT IS THE
TREND on EACH FORM?
$\triangleright$ Is there any
"co-relation" between diff. trends (i.e. diff. forms).
Partner should be able to select
any period (Months only).
MAGIC-CUBE SEARCH FOR
JOB-ADVT'S DATABASE
On some page of our website, we
are already showing
"NO. OF JOB POSITIONS ON
THIS SITE"
|
Ind-wise |
Desig. Level wise |
Function wise |
|
$\fbox{\text{ABC}}$ |
NO |
$\fbox{\text{XYZ}}$ |
However links
$\text{ABC}/\text{XYZ}/\text{LMJ}$ are not clickable.
We would like to make these links
clickable to render "short display", and on further clicking, "Long
Display" of all the job-advts posted on our site. (Of course, without
Advertiser's identity/contact data).
At the bottom, there will be the
usual announcement for "Jobseeker" ($\text{to instruct}$ us,
if he wants us to forward his resume to concerned advertiser).
This feature will be very useful
once we subcontract data-entry of "print-media" job-advts
& start uploading by hundreds per day. We must also introduce Posting
"City Wise" dropdown as well. Like monster.com (and many other
websites), we can have a MAP OF INDIA showing STATES. Clicking on any
state, will show all info. from that state $\dots$




















