Notes: August 2010

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Handwritten Notes:

Priya $\rightarrow$ Alex
Page Title: Pl. add, in lrg. bold letters, right at the top: Job Alert on Mobile / JAM
On all 3 pages:

JAM – Alert
JAM – Detail
JAM – Apply
(Note bracketed with: Descriptions on URL address bar)

Of course, HP's tasklet must not include these.
In Google Web Analytics, we are allowing access to Google spider / Cookie to read/index our log on server. That is how it manages to show us how many times each page was "accessed" by visitors.
(Signature/Initial at bottom)

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Handwritten Notes:

Priya (Top left) | 26/08/10 (Top right)
Metatags for page "Job Alert on Mobile":

Job, Jobs, Jobsearch, Jobalert, alert, mobile, placement, thane, andheri, pune, mumbai, agent, agency, Consultant, Company, jobseeker, online, Software Consultancy.
(Middle column): resume, resume rater, resume search, Customize, recruitment, employment, executive, salary.

Boxed Note: Modify last line as follows:

This service ----- Courtesy: SiteOnMobile.com of HP Lab (India).

This service will start working from Sept. 4 2010.

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Handwritten Notes:

Priya -

Pl. check whether adjoining keywords are present as metatags on ALL pages of our website. If not, pl. add.

How can we add these in our registration of Google Places?

(List of Keywords): Job placement, Consultants, Mumbai, Online, Agents, Companies, Agencies, Agency, Jobseeker, Sales, Software, Consultant, Thane, Andheri, Resume, Resume Rater, Customize, Customization, Resume Blast, Portal, IT, Latest, Online Demo, Consultancy, Executive, Search, Forms.

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Printed Article: "RAMbling Memory"

Headline: RAMbling Memory
Subhead: Agent 001 goes shopping in the volatile RAM market.
Content: A narrative about a user whose PC RAM failed due to monsoon humidity. He visits several shops in Lamington Road to find 256 MB SD RAM, discovering that prices have risen because it is becoming "antique" compared to the newer, cheaper DDR RAM.
Shopping Tip Box:

Never buy second hand RAM.
Opt for DDR RAM-based motherboards.
Check compatibility for DDR 333 or DDR 400.
Insist on genuine chips (Kingston, Corsair, Crucial).

Date: August 2003

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Handwritten Notes:

Kartavya - Abhi - Sanjeev
"What keywords have we used in our Metatags?"
"How do we get other recruitment/job sites to provide links to 'Recruitguru'?"

Printed Article: "Googology"

Subhead: Peek under the hood of the most popular search engine there is...
Key Terms Circled/Underlined: Meta tags, Web crawling, PageRank, I'm Feeling Lucky.

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Printed Article: "Attention Web Masters"

Section Content: Tips for improving site rankings, including Google Adwords, ODP (Open Directory Project), and keyword placement in titles and URLs.
Key Terms Circled: name of image and image caption, Google News, Google Groups.

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Handwritten Notes:

Rahul, Abhi $\rightarrow$ Can this help search "resumes" hidden in databases? We need this API to pop-up related words of [Google Set] when HR Mgr clicks on any keyword in [Knowledge-Profiles] box.
Beside "Different Beats": A very interesting concept - somewhat comparable to my note "MOST WANTED".
Beside "Visualthesaurus.com": also visualthesaurus.com

Printed Article:

Topics: Advanced Ap(e)ing (Google API), The Invisible Web, Turbo10, Egobot, and CenturyShare Calculator.

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Handwritten Notes:

Top: What (all) sites will we see, if we entered "https://www.google.com/search?q=Recruitguru.com" as URL?
Beside GAWSH: worth exploring.
Beside Zeitgeist: Very interesting.

Printed Article:

Topics: GAWSH (Google API Web Search by Host), GARBO, GAPS, and Touch Graph Google Browser.
Adverts: Laptop deals for Jaguar M270S and D400S (Prices: Rs. 49,300 to Rs. 74,700).

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Printed Article: "IM busy, 9 to 5"

Headline: Instant Messengers are not just for idle chatter, they can also benefit your business!
Content: Discusses the history of ICQ and the rise of MSN, Yahoo!, and AOL messengers. It references Metcalfe’s law regarding network value.

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Handwritten Notes:

Top: Kartavya - Abhi - Sanjeev.
Blue Pen Box: This could be our mini "call-centre" of 1 person (customer support). But what about Virus?
RAHUL (written near "minimal effort" text).
Bottom Right: I strongly agree that client should be able to contact us anytime using any method.

Printed Article:

Topics: Trillian (unified messaging), Status Indicators for ICQ and Yahoo!, and security concerns (encryption/firewalls) for IM in corporate environments.

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Title/Context: Digit Magazine (August 2003) – Article on Instant Messaging and VoIP.

Handwritten Notes at Top:

"Karbanya Abhi -> we already have 2 webcams. Why not install one in each office? Nimrit (Old office) & Sanjeev (New office)."
"insight netreturns" (written near the logo)

Key Text Sections:

Article Content: Discusses corporate policies for IM usage, archiving emails, and the evolution of IM clients to include voice and video.
VoIP Section: Mentions Indian providers like https://www.google.com/search?q=Phonewala.com costing about Rs 5 per minute.
Audio Setup: Instructions for setting up audio in Yahoo! Messenger and MSN Messenger.
Unified Messaging Centre: Mentions ICQ web panels and Microsoft's upcoming "Real-Time Communications Server 2003 (RTC)."
Handwritten Note in Middle: "Great!" (circled around a paragraph about collaboration in context).
Footer: digit 86 | AUGUST 2003. Author: KAIZAD VAJIFDAR.

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Type: Printed Email

From: sabina shaikh [sabina.bright@gmail.com]
Sent: Tuesday, August 24, 2010 12:14 PM
To: Rashna Iyer (3P)
Subject: BEST bus costings
Attachments: BEST RATE 1.4.2010.doc; Depot List Coverage 1.xls
Body: > Dear Sir/Madam,

Thanks for your inquiry. Please find attached costings for BEST bus and the Depot coverage list. For any details on this please revert.

Thanks and regards,

Sabina Shaikh

9320971103/ 9820389783

Bright Outdoor Media Pvt Ltd.

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Type: Business Rate Card

Company: BRIGHT OUTDOOR MEDIA PVT. LTD.

Subject: Rates for B.E.S.T Bus (Rates W.E.F. 01.04.2010)

Sr. No.	Panel Details	Size	Display Charges	BMC Charges	Pasting Charges	Vinyl Charges
1	Single Decker-Back Panels	88" x 24"	12000	350	175	250
2	Single Decker-Side Panels Right Hand Side	348" x 21.5"	8500	950	195	935
3	Single Decker-Left Side Panels	216" x 21.5" + 57" x 21.5"	6000	850	195	735
4	Solus Buses Double Decker (Non Ac)	Area 400 Sq. Ft (approx.)	95000	6500	7900	6800
5	Inside Cove Panels	31" x 09"	700		75	60

Note Summary: Booking against PO only; 100% advance; 15 days minimum booking; Service Tax @ 10.3% extra.

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Type: Printed Table

Subject: Depot Coverage List (BEST Buses Mumbai)

Examples of Depots listed:

BACKBAY: Covering South Mumbai, Nariman Point, Colaba.
COLABA: Covering Navy Nagar, Malabar Hill.
MUMBAI CENTRAL: Fort, Lamington Rd, Byculla.
OSHIWARA: Andheri (W), Lokhandwala, Juhu.
MAJAS: Andheri East, Powai, SEEPZ.
MULUND: Mulund, Bandra, Thane, Bhandup.

(Total 25 depots listed)

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Type: Handwritten Note (Page 1/3)

Date: 15/08/10

To: Rohan, Alex, Priya

Subject: JAM (Job Alert on Mobile)

Enclosed find:

Revised webpage for JAM.
Draft Promo email.

Logic: When an UNREGISTERED person receives the promo email, sends an SMS, they will be shown a "JAM Demo" page on their mobile. They can navigate but cannot apply.

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Type: Handwritten Note (Page 2/3)

Bottom frame message: "To be able to Apply Online, register at www.CustomizeResume.com"
Strategy: The promo email won't mention the website. The objective is to get them to "Act" (send SMS).
Data Collection: If they send SMS, we save the mobile number in Database A. Now we know who opened the email and acted.

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Type: Handwritten Note (Page 3/3)

Database B: Those who go further and register on the site.
The Difference: Database A minus Database B = "Prospects" who were interested enough to SMS but failed to register. These need follow-up.
Signed: [Signature] 15/08/10.

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Type: Handwritten Draft

Subject: Draft of Promo email for 2.8L jobseekers.

Sub line: Job Alerts on Your Mobile
Body: "Would you like to receive free job alerts on your mobile? Apply against any job alert directly from your mobile? If yes, take a free trial by sending following SMS: # 2 / Your own Mobile No / # 3 [SEND]."
Features: Works without internet, works on low-end mobiles without GPRS.
Regards: Hemen Parekh.

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Type: Hand-drawn Wireframe/Mockup

Title: Job Alert on Mobile (JAM) - Demo

Text describes the service for those who access the internet only occasionally (Cybercafes).
Visualizes a small mobile screen with "Apply" and navigation arrows (< >).
Note: "This service is currently available only in India. It is brought to you courtesy: SiteOnMobile.com"

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Type: Handwritten Memo (Page 1/2)

Date: Aug 01, 2010

To: Rohan (cc: Alex/Priya)

Refers to a telecon regarding HP creating a "tasklet" for JAM.
Testing: Tried Alex's ID/Password; received "Found 4 matching jobs" within 2-3 mins.
Urgent Step: Redesign "My Job Alert" page to fit details within 140 (or 160?) characters.
Problem to solve: How to see ads one-by-one, go forward/backward, and "Apply Online" on a small screen.

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Top Note: "Can we enable a jobseeker to use the SAME (design) job alert page, whether he is accessing it on his computer or on his mobile? I think this is very desirable."
Middle Section: "We will also need to modify 'Jobseeker Register' page as follows:"

Table Header: Job Alerts
Row 1: Thru Email | Send me email job alerts | [Daily / Weekly options]
Row 2: For accessing job alerts on my mobile as PULL SMS | My Mobile No [______] | "I understand that I may have to pay my Mobile Service Provider for the SMS (Read Job Alert on Mobile)."

Bottom Notes: * "I also enclose design of this page."

"I feel we will fail to exploit the full potential of tasklet, unless the PULL SMS IS SO UTTERLY SIMPLE that even a domestic servant can use it without difficulty! If we can manage this SIMPLICITY, we can still overtake Naukri / Monster / Timesjobs."

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Title: Job Alert on Mobile / JAM

"Dear Jobseeker, This service comes to you courtesy: www.SiteOnMobile.com"
"You need to Register / Login to use this FREE service."
"All you need to do to receive job alerts on your mobile (—even a low end mobile without GPRS connection), is to send us following SMS (only from same mobile no. which you have provided in your Registration):"

SMS Format: Customizer job [gap] Your User ID [gap] Your Password send to 5667771

Display Details: "On your Mobile Screen, you will see following details:"

Name of Company (Job Advertiser), Vacancy/Position, Posting Location, Edu. Qualification Desired, Yrs. of prior experience desired, Annual Salary offered (Rs ₹), Job Advt ID.

Actions: "If you Select / APPLY and SEND, we will deliver your resume to the Advertiser."
Notes: "JAM service is available 24x365. If you have already registered earlier, EDIT your registration to include your Mobile No."

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Visual Mockup: Job Alerts for [______]

Text: "There are [__] matching jobs."
Display Box (Mobile Screen):

Voltas
Materials Manager
Mumbai
BE (Mech)
5 yr. exp
Rs. 200,000
Job ID [13648]
Courtesy: SiteOnMobile.com

Navigation Buttons: < Previous, Apply, Next >
Side Annotations: * "This is the minimum info a candidate should be able to see on the small screen of his mobile—to enable him to decide whether to APPLY or not."

"How can he use these on his mobile screen to navigate?"

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Title: JAM (Job Alert on Mobile) — Date: 01-08-10

Goal: "How can we reach job-related info to the farthest (non-internet connected) corners of India? How can we provide a 'Level Playing Field' to rural youth?"

Sl No	Access Code for Job Alert Page	Code for User ID	Code for Password	Code for "SEND"	Remarks
1	Customizer job	alexsrt	alexsrt1234	5667771	Too much typing. Danger of revealing UserID & Password.
2	Customizer job	alexsrt	9867020095	5667771	Too much typing but no need to type password.
3	Customizer job	—	9867020095	5667771	No need to type UserID/Password. Our server will check/compare incoming mobile no. with our database.
4	Speed Dial (#2)	—	9867020095	5667771	#2 button hardcoded to access "Job Alert Page".
5	(#2)	—	9867020095	(#3)	Ideal Situation: Minimum Typing. Ensuring no fraud via Mobile No.

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Title: For JAM to succeed, it MUST deliver to Villagers a TV-like, immediate/simple/familiar experience. (Aug 1, 2010)

Feature	TV	Mobile Phone
Reach	Distant Villages	Distant Villages
Familiarity	Total	Partial (Limited to Talk & SMS)
Access	Remote	Remote-like numbered keypad
Content Pulled	Punching 3 digit numbers	Punching 10/12 digit numbers
Network	Wired (Cable) / Wireless (DTH)	Wireless (2G/3G/4G)
Traffic	One-way (Broadcast)	Two-way (Narrowcast)

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Letter to SiteOnMobile Team regarding "Creating a New Tasklet"

Subject: Creating a new Tasklet.
Name of Tasklet: JAM (Job Alert on Mobile).
Website: www.CustomizeResume.com.
Data/Info Access: A list of jobs matching their profile (i.e., resume).
Action Required: Forward resume to the job-advertisers selected.
User Instruction: Typing an SMS such as JAM / Job Advt ID / shortcode.
Web Server Action: 1. Recognize the candidate from mobile number in database.

2. Pick up resume from database.

3. Send resume as email attachment to advertiser based on Job Advt ID.

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Document: https://www.google.com/search?q=CustomizeResume.com - SMS Features (RecruitGuru Internal 2010)

Functionality-1: Search Jobs based on Mobile Number.

Eliminate UserID/Password; use incoming mobile number as the identifier.
Query: Does Tasklet provide the incoming 10-digit number (with +91)?

Functionality-2: Condensed Messages.

Create 140/160 character strings for job alerts.
Query: Can Tasklet respond with 5 separate SMS messages for 5 matches?

Apply Job via SMS: * Jobseeker sends JAM apply <job_id1>, <job_id2>.
Acknowledgement:

User receives "Successfully applied..." or an Error message.

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Table: Case Scenarios for JAM Service

Case	Message sent by Subscriber	Response from WWJ
Subscribing	JAM SUB	Welcome to Job Alert Mobile... please submit CV on www.world-wide-jobs.com
Unsubscribing	JAM UNSUB	Thank you... Your service has been deactivated.
Apply (Correct Code)	JAM <Job Code>	Thank you. Your resume has been forwarded to <company name>.
Apply (Incorrect Code)	JAM <Job Code>	Incorrect Job Code. Please retry.

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Recipient: Rohan | Date: 23/07/10

JAM

See enclosed chart
Then study the “Job Alert on Mobile” pages of Naukri / Monster / Timesjobs (I believe shine.com also has one).
When ready, our own JAM PROCESS FLOW should be as simple or even simpler than those offered by BIG 3.
This – very important requirement – should be brought to the notice of Team SiteOnMobile, and they too should feel confident enough to bring about this “simplicity” in our JAM.
They should be requested to study JAM application pages of BIG 3.
It will be a tough act to “compete” against the BIG 3 (especially if they too are offering FREE service).
One redeeming circumstance is that, before our arrival on the JAM scene, the BIG 3 have already done the “concept selling” amongst the jobseekers! We will not need to spend time/money to convince the jobseekers.
We will need to figure out where we “score” over them – then emphasize that.
They may not – and don’t need to – “aggregate” jobs. For us, it is a dire necessity. How can we turn that into a COMPETITIVE ADVANTAGE? Foreign jobs?

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Title: Factors which are conducive to rapid adoption of JAM on Customize Resume platform. | Date: 23/07/10

Conducive Factors (Mind Map/Chart)

Poor Broadband / Internet penetration in smaller towns / rural areas.
Dramatic reduction in cost thru Bulk SMS plans for mobile users.
Job-Alerts aggregated from various job portals, making JAM a "ONE STOP SHOP" for candidates.
Customer Control thru: "Opt-In" // PULL SMS / Anytime - even on move / Apply from mobile without login / No need for PC / Internet connection.
Technology Support from HP Lab India thru SiteOnMobile Tasklet.
Graphical / Analytical Customized Resume with highlighted keywords.
Roll out of 3G Services all over India in next 6 months by 10+ MSPs. Possible introduction of 4G by RIL in 2 years.
600 Million Mobile users base growing at 15/20 millions per month.
30+ Indian Manufacturers of handsets, offering basic sets at Rs. 1000 — expected to fall to Rs. 500 in 2 years.

Unfavourable Factors

Naukri / Monster / Timesjobs, all have a FREE job alerts / job apply service on Mobiles for registered candidates.
We have no funds to promote our JAM.
All 3 have a large database of jobs / candidates / corporate subscribers.
Their revenues come totally from their Corporate subscriptions.
All "conducive" factors also work for them! — except Graphs / Customization.

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Recipient: Shalaka | Date: 15/03/10

Job Alert

This has ref. to our recent discussions.
I believe "Job Alert" has the potential to generate traffic.
Let us try to complete / upload by Saturday.
"Job Alert" will have two sides.

Side 1: To display matching jobs from entire database, as soon as candidate completes STAGE 1 of Registration. This will be the same grid/display as in Conv. Job Search / Latest Jobs / Magic Cube Jobsearch.

Side 2: Matching jobs of only jobs downloaded during previous week thru RSS. These will be stored on MY PAGE — but the grid/display to have one more column "Viewed [x]" apart from "Applied [x]". So the candidate can see which jobs he has already "Viewed" — and, therefore need not view again.

Can we store his entire "Job Alert" history forever? If so, he can choose: