cc:
Rajeev / Abhi
Rahul:
29-01-06
Don’t
Waste Your Time
During
last one year, we must have downloaded close to 60,000 / 1,00,000 job-adverts.
From each, we have also extracted
▶ Job Advertiser’s name
▶ City (which is not to be
confused with “Posting City”)
▶ E-mail ID
It
is a simple process to arrange all of these job-advertisers (ultimate employers
or placement agencies) in the
→
“Descending order of the no. of job-adverts.”
Once
upon a time, Abhi had done this and found 49,800 job-advertisers. Beyond this,
this figure could have reached 50,000.
If
we carry out an ABC Analysis of this database, we will find that:
10%
of top advertisers must have contributed to 80% of the job-adverts.
i.e.,
5,000 advertisers must have contributed close to 5 lakh / 6 lakh ads.
These
are the MOST FREQUENT advertisers.
Therefore,
these 5,000 will contribute maximum revenue for the entire Global Recruiter
network.
For
us, at RecruITfinium, it does not matter whether a major job-advertiser
registers with partner website A or partner website B.
In
either case, our revenue (20% share) will remain same.
But,
it makes a big difference to the concerned partner himself. His revenue
gets decided by which advertiser he manages to rope in as a subscriber.
So,
all partners can be expected to put up a fierce fight to capture major
advertisers.
Now
imagine 15 / 20 / 30 partner websites, all chasing WIPRO / L&T / VOLTAS
/ RELIANCE, etc. to register on their respective websites.
All
offering identical services / identical prices.
Nothing
to differentiate one from another.
(Since
our webservices remain the same to subscribers of all partners.)
But
the result would be great ANNOYANCE / IRRITATION on part of these major
advertisers to be chased by 20 websites offering identical service for
identical price — no more!
We
must find a way to “minimize” this annoyance / irritation — although, we
cannot eliminate it altogether.
With
this in mind, I have devised enclosed webpage, which partners can access
through login.
Of
course, “would-be” partners could also see / view this tabulation — except for
the last column, viz:
- Name
of Partner Website, where registered as subscriber.
This
column can only be viewed by existing partners when they login.
The
idea behind showing the rest of the database to “would-be” partners is to
attract them / motivate them to become partners.
This
database gives them a clear idea of the MARKET SIZE of online
recruitment business. If they are made to realize that there is a HUGE
online recruitment market, they would feel like joining GR.
On
the other hand, an actual / existing partner would, hopefully, stop chasing an
advertiser, if he finds that this party has already been “booked” — so why
waste time?
Initially,
of course, all partners can be expected to chase all major advertisers.
Let this happen.
Amongst
the major advertisers, such multiple approaches / offers would create a strong BRAND-AWARENESS
of Global Recruiter.
In
effect, the partners would be “marketing” Global Recruiter — which is good for
us.
But
once any one partner succeeds in booking a major advertiser as his
subscriber, two things should happen immediately and automatically, viz:
- An
email goes out to all partners that
- “Partner
XYZ has booked corporate ABC as a subscriber.”
- This
is, therefore, to request you all to stop chasing this corporate for
subscription.
- On
our “Don’t Waste Your Time” webpage,
- the
database gets automatically updated — insertion of that partner’s name
in the last column, against the name of that advertiser.
Now,
even if a partner does not remember / recall that email (or if it never
reached), even then any partner can log in to this page at any time and find
out:
▶ Which corporates are
already “booked”
▶ Which corporates are still “available”
This
knowledge will help them focus their attention / effort on “available / free”
corporates.
Even
if they have sent a proposal / offer to that corporate, they will stop chasing
him in future — based on this knowledge.
The
data in the “No. of Jobs in our Database” (for each & every advertiser —
whether he is already ‘booked’ or he is ‘free’) must still get updated every
day on a continuous basis, whether the jobs:
▶ were downloaded by our
spider, or
▶ were posted on GR network
directly by a subscriber / advertiser.
Considering
that Rajeev is developing
(1)
Jobsearch – Archival way
(2)
Job Post –
Such
ongoing / daily updation of jobs database should not be a problem.
(Signature)
Email
Column & Name of Partner column
Following
message to appear when these columns are blank:
“Data
will be displayed when you login.”
Once
a genuine partner logs in, these messages will get replaced by actual data.
▶ How can we possibly
populate the screen with 50,000 records — all at one go?
Scrolling
such a huge droplist may pose severe problems.
Shall
we display as:
1–5000
| 5001–10000 | 10001–15000 | ...
|
Sr
|
Job
Advertiser
|
City
|
Email
|
No.
of Ads
|
Since
each subset database is also arranged in descending order of “No. of Jobs in
our database,” chances are most partners would not go beyond the first list of
5,000.
▶ Clicking on an email ID
should open Outlook Express from where a partner may send promotional /
marketing email messages to that corporate. “To” & “From” should get filled
up automatically.
