MKTG. OF GLOBAL RECRUITER

RESUME COURIER

CAPTURING JOBSEEKER'S KNOWLEDGE

RESUME COURIER SERVICE

UPLOAD HARVESTER ON INDIA RECRUITER

Abhi 23/10/05

This is a fascinating article. In a manner of speaking, WW2 & Global Recruiter are "Web Mash Ups" - except we did not know the jargon well enough to say so!

But taking inspiration from this article (- and knowing that we are on the right path / correct direction/future trend), let us do the following, once GR gets launched (that is, of course, priority No. 1):

• Modify & Upload our HARVESTER tool on GR/partner websites, under EMPLOYERS side. Employers (HR mgrs) want to search out Senior Executives on their own first and then tell the headhunters, "Go, find me a candidate out of A, B, C, D, etc." Employers (who are subscribers), should be able to add any new magazine/publication/website(?) on their own to HARVESTER.

And when a HR mgr finds 80 good/senior executives, using HARVESTER, he will fill in full data online, over the next few days. OR, he will ask his favourite headhunter/placement agency to make the necessary phone calls to those "found" executives and fill in CONTACT DATA box. So, HR mgrs will share his HARVESTER search-results/links with his favourite headhunters. The data about each candidate (initially "discovered" by HARVESTER), will get built-up gradually/incrementally over a period of time, through an online/collaborative working by the employer and the headhunter.

In the process, in the background, we will keep building-up a huge NON-MEMBER database.

You have built HARVESTER as a MASH-UP using Google's search engine.

Best Of All Worlds

<p style="text-indent: 1em;">Poised with a stack of tools like Google's popular website, Gmail and a global network of users, a popular worldwide population of computer science graduates around Silicon Valley late last year, Paul Rademacher was not even used to it when he created what he now says "should have already existed."</p>

<p style="text-indent: 1em;">Rademacher, 29, now works at Google. His big idea: combining a searchable database of residential property listings in and around San Francisco with Google's satellite-map technology.</p>

<p style="text-indent: 1em;">There was no February 2005 breakthrough. He was a software engineer with an apartment-hunting problem building a website that became the blueprint for dozens of Google's 'mash-ups' — a term for a class of software programs, now in vogue, that integrate data and services from several external sources to a particular city. Why do I have to go to a separate website for every April, and a real-estate database for a map of the Internet, he asked, "when they could combine two into one?"</p>

Programmers are combining data from different websites to create "mash-ups" with embedded enterprise capabilities tech check

<p style="text-indent: 1em;">Web-cams, transport-information, stock-market listings, satellite-town features: a palpable, global craze for the Internet has been brewing. The number of mash-up sites has multiplied tremendously.</p>

<p style="text-indent: 1em;">Rademacher's website is now known as housingmaps.com. A simple search with the name of a town, its distance from a railroad, and the types of transportation and a list of local facilities, are among the best features. It has, however, created problems for Google with some unscrupulous persons/parties who have been abusing the system by trying to send spam/emails via their websites, offering different types of services, etc. for the purpose of making money.</p>

<p style="text-indent: 1em;">Housingmaps.com is one of the more than 1,000 "mash-ups" that have been created for Google.</p>

<p style="text-indent: 1em;">When a corporate employee/job-advertiser, himself is unlikely to ever visit Global Recruiter and take the trouble to read/find out, the exact legal relationship between Global Recruiter & a partner.</p>

<p style="text-indent: 1em;">Now Consider a scenario, where a partner</p>

• Misrepresents himself.

(Represents himself as an "Agent" of Global Recruiter - and authorised to collect subscriptions "on behalf" of Global Recruiter)

• sets-up a temporary website
• Collects a few lakhs of rupees from gullible/unsuspecting Corporates by way of annual subscriptions
• Shuts down his website & disappears (vanishing act!) in thin air

OR

At a much-less damaging level, his webserver repeatedly crashes and fails to "deliver" the desired Service to his Corporate clients.

In both the cases, Corporate subscribers are likely to approach/Confront Global Recruiter! - with refund claims etc. - with damage claims

What can we/will we do?

Of course, what we will do is to point-out the "Terms & Conditions" on GR which that partner had "accepted / agreed to".

We may even succeed in convincing the very-unhappy Corporate that, we have nothing to do and that we are not liable/responsible for any breach of promise or for any "failure of service" or for any Commitment that the partner may have made to them.

But,

we may not be able to repair the damage to OUR reputation, brought about by an unscrupulous partner!

Coming to think of it, it is even conceivable that, some of our big-competitors, may even encourage some unscrupulous persons/parties to come forward / become our partner and then SPOIL our reputation!

In an all-out war (for supremacy in Online recruitment market), jobsites who have made HUGE investments and whose existences are getting threatened, could well resort to such tactics!

If they cannot defeat you in a straight-forward Contest of

• Superior technology
• superior "Business Model" (network of jobsites)
• superior "Delivery Model" (JAM/JAB/RAM/RAB), etc.

then, they could very well resort to some "unethical" means!

They are unlikely to give-up / give-in easily.

And we have no time / effort / money, to checkout/validate/verify the credentials / professional standing, of our would-be partners, from far corners of India.

All of these, brings us to one conclusion

• Without in anyway offending our would-be partners, we must bring to the notice of Corporate subscribers, directly - and forcefully - that the partners do NOT represent us and that, the partners do NOT

share any of their revenue with us and that, our "webservices" are given to them, absolutely free-of-cost and in good faith and without any service-delivery obligation.

We have to directly advise the Corporate-subscribers that any contract/agreement/transaction between them and a partner, is NOT binding upon us.

With the foregoing in mind, I have drafted "Terms and Conditions" which, I suggest we make a part of the Corporate Registration form (Inquiry form).

Unless a Inquirer clicks on these terms, his "Inquiry" cannot be submitted!

We may even consider a link on "Employer" side

(Hand-drawn box/diagram is on the lower part of the page)

Terms

19-10-05

Terms and Conditions

(Governing Subscription to This Website)

• I am keen to take a subscription on this website for job advt posting / resume search and other services.
• I understand that this website is a member / partner of Global Recruiter.net and has, in turn, accepted the Terms & Conditions, governing its membership of Global Recruiter Network.
• I understand that Global Recruiter.net provides free webservices to this site on the basis of "Best Effort" basis. I further understand that Global Recruiter.net does not promise / guarantee a fault-free webservice to this site nor assure any pre-agreed "Service Level".
• I understand that this website is not an agent/distributor/dealer/representative of Global Recruiter.net and therefore, does not claim to speak/promise on behalf of Global Recruiter.net, nor authorized to make any commitment on behalf of Global Recruiter.net.
• I understand that the Subscription-pricing-policy of this site is not guided / dictated / influenced by Global Recruiter.net, nor are such subscription-details made available to Global Recruiter.net.

• I understand that Global Recruiter.net is not a party to the "subscription-pricing" of this site, nor does Global Recruiter.net receive any share of the revenue accruing to this website, from its Corporate Clients.
• I understand that the common / central database of job advts & resumes is the Intellectual Property of Global Recruiter.net, irrespective of the original source of such data. It is with a view to acquiring absolute and sole ownership of such data, that Global Recruiter.net provides free webservice to this site.
• I shall not hold Global Recruiter.net responsible/accountable for any of my dealings/transactions/contracts/agreements, with this site and for any failure on the part of this website to fulfill the terms/conditions of any such dealing/transaction/contract/agreement.
• Any financial/commercial deal reached by me with this website is strictly between me and this website and I understand and accept that it does not concern Global Recruiter.net in any manner what-so-ever. I further undertake, not to involve Global Recruiter.net in any dispute/litigation arising out of any deal/contract/agreement reached between me and this website.

• As a result of my agreement/contract with this website, I shall lay no claim on Global Recruiter.net for any sums of money that I may have paid to this website, nor allow/enable any third party to lay such claims.
• I absolve Global Recruiter.net from any liabilities (financial or otherwise) in case of any dispute with this website.
• In the event of this website closing down / ceasing to exist, for any reason what-so-ever, I shall claim no relief/benefit/succour/damage-redressal etc. from Global Recruiter.net. If I have any claims in this regard, I shall pursue the same, only with the owners of this website.

Abhi Rejji 13-10-05

RAM RAB RAS

When a corporate posts a job advt. on any partner website of Global Recruiter, following will happen:

No. 1

Software will match the job-criteria (= Resume Search criteria) with all the resumes lying in the COMMON database, find the matching ones and send RAM SMS to the HR manager concerned viz:

"Dear _________, we have found _____ no. of resumes, matching your vacancy _______. To download (@ Rs. 10 each), send SMS, RAM < 123456 > on 646."

(RAM)

No. 2

If the Concerned HR manager actually sends such an SMS, software will email those "matched" resumes and make appropriate entry in the ADMIN TOOLS of

• MSP Concerned
• Partner website concerned.
• Corporate Advertiser Concerned
• Global Recruiter

NO:3

Thereafter, as each new resume gets posted on any partner website and arrives into COMMON/CENTRAL database, it will be matched against all/pending/live/open job-advts.

If a match is found against any of these job-advts., a RAB SMS will go-out to Concerned HR mgr. enabling him to contact the concerned jobseeker on his mobile and conduct telephonic interview.

Since there is no "mobile-originating (MO)" return SMS, we will not earn any revenue-share. Of course, concerned MSP will earn quite a lot of revenue thru telephonic interview. I want to use this (ARPU) feature as a "bait" with which to convince MSPs to offer RAM/RAB Service.

Since, we will NOT make any money from all subsequent RAB SMSes, we will send such RAB messages, ONLY to those HR mgrs., who have downloaded resumes originally against our FIRST RAM message (where we get revenue share).

NO:4

Real life scenario would look like

P = partner websites

RAM/RAB leaves out any "match making" of a Corpo. subscriber's job-criteria with resumes lying in databases of NON-partner jobsites. These resumes are "Inaccessible" to Global Recruiter.

But,

We have "Resume-Search" subscriptions to Monster|Naukri etc. We can also subscribe to some other jobsites, which have large|relevant resume databases. No problem.

And,

We have also developed "some" software to download resumes from Monster/Naukri/timesjobs etc.

Can we refine/perfect this software and call it

RAS = Resume Add Spider ?

In theory, RAS would

take "job-criterias" of all jobs getting posted on Global Recruiter,

map them to "Resume-Search" criteria of non-partner jobsites

Log in, using our Password/User ID

fire a search-query, using the mapped "resume-search" criteria

find matching resumes

download .

If we could pull this off, in effect, we are truly making resume-search obsolete as far as Corporate subscribers (of partner jobsites) are concerned!

RAS does the resume-search, on their behalf on all non-partner jobsites.

RAS becomes their "Agent".

In next 24 hours, when RAS has finished visiting ($Spisering$) all nonpartner websites and downloaded some more matching resumes, another RAM (not RAB) SMS will get sent to the concerned HR mgr. saying,

"Dear _____, we have found, yet another _____ resumes matching your vacancy/advt. for _____.

To download (@ Rs. 10 each), send SMS

RAS < 123456 > on 646. (?)

Same No? or diff. No?

ONE PROBLEM

It is quite possible that some of the matching resumes that RAS finds on NON-partner JOBSITES, are already in Global Recruiter's own database - since most jobseekers are in the habit of posting their resumes on umpteen jobsites.

This would mean duplication! we must not make the HR mgr. pay TWICE for the same resume! If such duplicate payment happens in many cases, he would be furious.

Another Problem

Resumes downloaded by RAS, will have incomplete data - many fields will be blank. Afterall, that candidate has not "submitted" his resume on GR - using our elaborate FORM.

Again, there will be no "Knowledge-Profile" either (raw or edited).

Obviously we cannot email to the same HR mgr. some resumes with "Knowledge-Profile" and some without! That will reflect on us very poorly!

So, What Do We Do?

we cannot /must not send the SECOND RAM SMS.

What we should do, is to send an (automatic) email to those non-partner candidates, telling them of some "very challenging/interesting/suitable" vacancy that we have, and urging them to submit resume, to GR/India Recruiter OR as you have planned, send them their User ID/Password and ask them to login and EDIT their resume on India Recruiter.

18/10/05

File Note

[Newspaper Clipping: Keeping Tab, 2/10/05, You've Got Mail]

If you are one of those who thinks the post office is now all about money orders, one of the most convenient, uncomplicated from this day, think again. The 150-year-old general post office (GPO) has innovated with time, and now provides a bouquet of facilities from sending a postcard to your uncle, to helping you send email, or your e-card, and now, money, the GPO does it all.

Now, your friendly neighborhood postman will also pick up your utility bills and do you things like stamps and greeting cards. In a span of five, called fan post, the GPO is trying to bridge the gap between a celebrity and a fan. Since fans in small towns and villages are unable to write to their favorite stars, and may also not have access to their addresses, the GPO has decided it will make a postmaster for celebrities. All the fan has to do is write Amitabh Bachchan, c/o the post office and the postmaster will ensure a smoother communication between the fan and Amitabh Bachchan.

- Neena Vasi

Poor villager does not have the address of his favourite celebrity. He also knows that he cannot expect a reply - even if Postal Service (somehow) manages to deliver his message to the Big B.

So, why would he take the trouble of writing? What does he expect to get out of this effort?

Ans:

1. "Hoping-against-hope" to hear from Big B. That would be like a million $ lottery!
2. Trying to establish that he "exists" - a question of "self-esteem"

Our plan to introduce in Global Recruiter - "Company-Specific Resume-blasting by jobseekers" also falls under this category.

Newspaper Clipping: Postal dept will help you send mail to film stars

$\text{TOI 11-10-05}$

Mumbai: Star-struck fans who want to touch base with their favourite celebs, need no longer worry about how to get their mail across. The cash-strapped Indian Postal Service will soon take care of that, acting virtually like an accessible PA to track their correspondence for a fee.

The innovative 'Fan Post' is part of a bouquet of services proposed by the postal department to augment revenue amidst rising competition. Fans can then address their letters to the post office and rest assured that the mail will reach the celeb. Not only will the post office receive mail on behalf of celebrities, it will also send replies to the mailer, tailor-made to suit the celebrity's taste.

"Some celebrities may want to reply with a note, others may want to send their fans autographs, whereas still others may want to send photos. We will customise the replies as per their wishes," says AP Shrivastava, Postmaster General, Mumbai Region. And all this for a sum of Rs 1,000 per year.

Celebrities were upbeat in their reactions to this innovation. "It's a great idea, and can provide the perfect link between stars and fans. I would love it if the post office handled my fan mail professionally. There are thousands of fans who want to send letters to celebs but just don't know how," said an enthusiastic Sunil Shetty.

Actress Manisha Koirala agreed with him whole-heartedly, saying she would love to subscribe to such a scheme.

Bobby Deol, however, said the scheme was not personal enough, as the post office would act an intermediary between a fan and a celebrity. "Though I think it's a great scheme, I prefer personally replying to my fans," he said.

ALSO ON POSTAL MENU...

• Sale of consumer products
• Electronic clearing services for transfer of interest to the bank account for an account holder of the Monthly Income Scheme
• Verification of electoral rolls
• Bill payment service at the counter
• Booking of Prasad from the Siddhi Vinayak temple
• Sale of coins
• Sale of health insurance policies
• Sale of mutual funds

Given the decline in the use of postal services due to the advent of e-mail and PCOs, the department hopes such innovative measures will encourage people to write 'good, old-fashioned letters' instead of online or realtime communication.

Celebrating 150 years on the Indian Post, the postal service is set to revamp its image and diversify into a range of activities including opening savings bank accounts, taking part in marketing and selling consumer goods such as Kodak film and Emami shampoo in rural India.

"Brand new stainless steel post boxes will also hit the city soon," said K Noorjehan, chief post master general. Other measures to revamp the system include 'behaviour-training' for postal clerks, making them more customer friendly. $\text{TNN}$