26 Dec
1997
LAUNCHING
OF EXTRANET SERVER SITE AS A "PRODUCT"
·
Now
that our extranet site is ready, we have to "popularise" it. Best way
to do this is by advertising in Times of India (along with ASCENT on Mondays -
preferably the First - or third - page).
·
I
enclose "drafts" of 2 - sets of advts.
1) Those aimed at "candidates"
2) Those aimed at "Personal
Chiefs"
·
What
we need urgently is to build up candidate database. That is priority # 1.
·
Once
that happens we can invite the personnel chiefs to visit our Extranet to conduct
on - line Head - hunt.
So in
terms of priority, we need to release the candidate - related advts FIRST and
then follow - up with personal - chief related Advts.
·
Pl.
carefully study the draft advts. and enter your comments, if any, below each
advts. Therefore I will get final drafts prepared.
·
The
newspaper - advts are however, an expensive proposition!
·
We
must, therefore, explore other "publicity, avenues" as well.
·
I
list below some of these
1.
Advertise in magazines published by Trade - bodies / professional Institutions
(Trade Journals’ / Society mouth pieces)/ Chambers of Commerce etc.
Their
advt. - tariff is quite low (as compared to TIMES). We should .
- Make a list of these
-
Write to them and find out their "tariff" as well as their "circulation" figures.
We
must also find out whether the "subscribers" are
- Individual members or
- Corporate members
This
aspect will decide whether, we should publish
- candidate - related advts. or
- corporate - related advts.
(2) Giving "DEMOS" to Corporate
- This could be
·
At
their own premises or
·
At
a hotel where a group is invited
- "Hotels" are expensive / very
expensive
-
"At their own premises" would cost us nothing, except our own time.
However, we can reach only a few people at a time and it would be a long drawn
- out process.
Of
course, every time we got to meet a client, we should carry our laptop and give
a demo
(3)
Holding Seminars
A
seminar would comprise of Personnel Managers from several Companies.
Holding
a Seminar in a hotel at our own cost would be very expensive.
So,
we should get hold of some professional
organisation to "host/ organise/ arrange" such a seminar, and invite
us to give a talk on the subject of "RECRUITMENT ON INTERNET/
EXTRANET"
Such organization could be
-Bombay Chamber of Commerce
- NIPM
- Indo - American Chamber
- Indo German Chamber
- Institution of Engineers
- CSI etc. etc.
Let these organizations may
- book hotel room/ hire projection
equipment
- Publishes the event/ seminar
- Collect "participation -
fees"
- Bear all expenses
We
conduct the Seminar, give live demo and circulate literature / pamphlet /
brochure (at our cost). For all of these, we do not ask the organisers for any
reimbursement.
We
get FREE PUBLICITY.
Organisers
make Money.
This
is good but how the demonstration can be seen by all at a time. Since when
there are questions Cyril has to answer those.
(4) Distributing Pamplates
COST
. Printing cost / 1000
4" X 8"
. Distinction Cost / 1000
Trhu newspaper vendors
(Estimates
given by mohmed & Ashok) i.e. 30 Paisa each
It
will cost us, say Rs. 3000/- to print 10,000 copies and distribute over a
period of 6 months.
These
could also be given (handed - out) to all persons visiting our office.
(5)
Publicity in Colleges Send - out letters to college Principals asking them to
display on their notice - boards.
Although
students are our - target - audience, we get no immediate "return"
(6)
Ask Newspapers/ Magazines to "review" our site This is being done. This gives
"Free" publicity & prestige
(7)
Get "journalists" to interviews Nirmit & Publish such interviews.
(8) Get TV Channels to Interview Nirmit
(9)
Run a live weekly DEMO PROGRAM on IN - MUMBAI TV channel. Convince IN - MUMBAI how
they will stand to "gain" thru sucha "LIVE DEMO" program of
immense interest to all executive JOB - SEEKERS!
Please jot down your own ideas in enclosed
sheets.
(1)
To start with we immediately start sending information about Extranet with our
every letter/ correspondence to client & EDS to executive
(2) In a magazine small ad will not get
noticed.
(3)
We can print a "Book mark" & distribute amongst the executives
attending at diff venues in MUMBAI to start with
(4) Slide in cinema Hall.
(5)
College like NM/ Bajaj/ who conduct classes part time post graduate management
courses are mainly the executers at different levels our peon personally go to
these institute an say Saturday evening & header the leaflet/ bookmark.
NEEDLE
IN TH HAYSTACK?
There
are 2 ways in which Personnel Chiefs search for a competent executive
- Advices in print - media
-
Spend rest o their lives reviewing 1.2 millions resumes posted on the Internet
job – sites, one at a time @ 2 minutes per resume!
We
offer you the 3P way:
From
your office. access our EXTRANET SERVER / modem / browser)
0222 - 8595757
User ID = 3p(Password not required)
URL Address = www.3p-jobsearch.com
Go to
"Head Hunt" section and enter your "search parameters"
Wait
for 10 seconds for a "short - list" (of suitable executives) to
appear on your screen!
PAINLESS
RECRUITMENT
When
the boss says. "Get me a Production Manager in 3 days", you think you
cannot deliver - leave aside the pain!
But who
says you cannot? You bet you can and without getting off you chair! All you
need to remotely search the database of thousands of executives on our EXTRANET
SERVER is a computer/modem and a phone line. Then thru a browser, dial
0222 - 8595757
User ID = 3p(Password not required)
URL Address = www.3p-jobsearch.com
Warning
If
the boss sees the on - line head - hunt results on your computer screen, he is
likely to suffer from loss of speech!
FREE
JOB ADVERTISEMENT?
(-and readership of 50 million!)
Whereas
print - media may remain you preferred choice for job - advertisement,
electronic media can no longer be ignored especially if it is
. Sharply targeted to job - seekers
. ready by executives around the World
. Stays in "view" for as long
as you like
. ABSOLUTELY FREE!
Before
you spend lakhs of rupees on your next job - advertisement, would you like to
experiment by posting your advertisement on our EXTRANET/ INTERNET SERVER
(Thru
you computer/ modem/ browser)
0222 - 8595757
User ID = 3p(Password not required)
URL Address = www.3p-jobsearch.com
PAINLESS
RECRUITMENT
When
the boss says, "Get me a Production Manager in 3 days," you think you
cannot deliver - leave aside the pain!
But
who says you cannot? You bet you can and without getting off your chair! All
you need to remotely search the database of thousands of executives on our
EXTRANET SERVER is a computer/ modem and a phone line. Then thru a browser,
dial
0222 - 8595757
User ID = 3p(Password not required)
URL Address = www.3p-jobsearch.com
FREE
JOB ADVERTISEMENT?
(-and
readership of 50 million!)
Whereas
print - media may remain you preferred choice for job - advertisement,
electronic media can no longer be ignored especially if it is
. Sharply targeted to job - seekers
. ready by executives around the World
. Stays in "view" for as long
as you like
. ABSOLUTELY FREE!
Before
you spend lakhs of rupees on your next job - advertisement, would you like to
experiment by posting your advertisement on our EXTRANET/ INTERNET SERVER
(Thru
you computer/ modem/ browser)
0222 - 8595757
User ID = 3p (Password not required)
URL Address = www.3p-jobsearch.com
TALENT
SEARCH
When
you advertise in print, you receive may be 200 applications, after spending may
be 200 applications, after spending Rs. 100,000.
How
would you like to search our database of 20,000 executives
. On line
in 10 seconds at NO cost!
. Without getting out of your chair!
Using
your computer/ modem/ browser and log into our Extranet Server by dialing
0222 - 8595757
User ID = 3p(Password not required)
URL Address = www.3p-jobsearch.com
ONE
STOP MANPOWER SHOP
If
your company is setting - up a Rs. 500 core project in a backward district and
you are charged with the responsibility of hiring the entire team in 3 months
flat, what would you do?
A.
Spend Rs. 65 lakhs in advertising 27 positions in 8 national dailies to receive
/sort / rate 4000 applications?
B. Hire 6 placement agencies?
Log
into our EXTRANET SERVER, conduct on - line Head - hunts (one for each
position) and submit 27 short - lists to your boss when he returns from lunch?
Whereas
you cannot experiment with options A/B, how about logging into our server by dialing.
(Thru you computer/ modem/ browser)
0222 - 8595757
User ID = 3p (Password not required)
URL Address = www.3p-jobsearch.com
STATUTORY
WARNING!
Personnel
Executives may not log into our EXTRANET SERVER by dialing.
(Thru
you computer/ modem/ browser)
0222 - 8595757
User ID = 3p(Password not required)
URL Address = www.3p-jobsearch.com
On
line Head - hunting on our server may result into a permanent hangover of
spelling.
PERSONNEL
EXECUTIVES!
You
are most welcome to carry - out on - line Head - hunting on our database of thousands
of executives, for filling those "urgent" vacancies in your
organisation.
However,
You
are herby dissuaded form entering your own Resume on our EXTRANET SERVER by dialing
(Thru
your computer/ modem/ browser)
0222 - 8595757
User ID = 3p(Password not required)
URL Address = www.3p-jobsearch.com
YOU
MAY DISCOVER THAT YOU ARE IN GREAT DEMAND!
DOWN
SIZING?
Are
you about to spend a few courses of rupees on a VRS?
log
into our EXTRANET SERVER by dialing
(Thru
computer/ modem/ browser)
0222 - 8595757
User
ID = 3p (Password not required)
URL
Address = www.3p-jobsearch.com
On
our server they can
. Conduct on - line search of 7000 jobs
.
Post their resume and make themselves "accessible" to hundreds of
Personnel Chiefs who too log into our server daily to carry - out on line Heat
- hunt
CONFIDENTIALITY?
Our
software ensures that a candidate's identity is never revealed to the head -
hunter!
REWARD!
How
about promising each target employee a computer as a "send - off -
gift", in case he succeeds and resigns and saves you a few lakhs of
rupees in VRS?
GETTING
A HEAD - START?
Of
late, if your professional - colleague is acting smug (and coming - up with all
the right answers) then it is reasonable to suspect that he has been using his
computer / modem/ browser innovatively to log into our EXTRANET SERVER by dialing.
0222 - 8595757
User ID = 3p(Password not required)
URL Address = www.3p-jobsearch.com
HEMEN
PAREKH
