ADVT. OR CONTENT OR PRODUCT PLACEMENT

Rajita

“Adut or Content” or “Product Placement”?

• Read attached articles.
• When newspapers start publishing our JAS (Job Advt. Summary) is it an "adut" or a "Product Placement"?
• Al Ries (famous author on Marketing) says:
• Adut has no credibility. No one believes the claims being made by an adut. But PR (Public Relation/Publicity) has Credibility.
• IF 100 newspapers start publishing JAS (without us paying a rupee!), with https://www.google.com/search?q=World-Wide-Jobs.com at the bottom — it becomes a fantastic PR/Mktg/Publicity domain. If we apply (and we will!), such a feat would merit inclusion in the Guinness Book of Records! Our claim to fame!
• There is no reason why we cannot get 100/200/400 newspapers (and magazines too), to publish JAS. It should not be difficult for you to convince them that.
• Millions need job-related info badly, but have no access (info starved jobseekers)
• Only we can give them such CONTENT for freshest/latest jobs (and FREE), daily/too.
• When they print JAS, their orientation will go up dramatically.

(Signatures/Initials) 06/11/05

(Attached Articles - Content Snippets):

• Article 1 Headline: Alcoa has good luck with Clooney movie
• Article 2 Headline: Blurring line between content, ads

Abhi

cc: Rajita

TOP PRIORITY

07-11-05

JAS

• On “Free Content” page, we have a link “Already Registered”
• Pl. delete this link & add a link called “Already Publishing”
• A person clicking on this link will get to see a page as annexed
• A person clicking on “Name of Pubs” will get to see a IMAGE of actual JAS tabulation as published in that paper. Some surrounding area must be shown, to give impression that this is a TRUE/ORIGINAL image.
• Once this is done, it will be very easy to send promotional email to 500 other publications, asking them to click on link “Already Publishing”
• That would Impress them.

(Signature/Initials)

Publications Already Publishing JAS (Job Advt. Summary)

Srl No.	Name of Publication	City	Circulation	Editor/Contact Person	Phone No.
1.	Free Press Journal	Mumbai		Mr. Abhishek Karnani
2.	Sanje Ale	Mangalore		Mr. Seetharam
3.	Kannada Janataranga	Mangalore		“
4.	Karavali Ale	“		“
5.	Deshdoot	Nashik

 

Rajita

06/11/05

Coverage Vs. Intensity

(Chart Description): A coordinate system with "Newspapers - Coverage" (0 to 400) on the Y-axis and "Intensity $\rightarrow$" on the X-axis. The Y-axis also shows "Initial Efforts". The X-axis has points marked "3 Col.", "6 Col.", "8 Col.", and "Full Page Supplement" which corresponds to "Subsequent Efforts $\rightarrow$". The initial efforts are shown as a vertical line at 3 Col.

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• We will try to persuade Chitra Publications (Sanj Ale/Karavali Ale/Kannada Jantarangam) and Free Press, to change over to our 6 col./8 col. template.
• As far as other newspapers are concerned, from day one itself, we will try to persuade them to adopt 6 col./8 col format or even a full page, weekly “Job Supplement”
• BUT
• Intensity is NOT our primary goal. Our PRIMARY GOAL is to get 400 newspapers to publish JAS daily, even if it is 3 col $\times$ 10 cm. (Like chitras). Our primary goal is VAST COVERAGE.

(Signature/Initials)

To do (after Diwali)

• Meeting with Kewalramani/Jeet/Ketan Seth.
• Write to Microsoft (re: .Net usage)
• Send Diwali Greetings to 475 HR Mgrs (database sent by Rashoma to Abhi — check whether these contain 75 uploaded on WWJ as “Headhunters”)