Monday, 1 January 2001

CUSTOMER FEEDBACK

CUSTOMER FEEDBACK

CUSTOMER COMMUNICATION

Under this feature, following should be considered:

E-Mails

For "Members" (i.e. those who submit resumes), we have provided for "Permission to send emails".

There is no such provision for NON-MEMBERS.

Since we have no requirement that a surfer must "register" on our site, we are unable to send "interesting" development e-mails to general public. We could overcome this by providing (on homepage?) a box such as

Would you like to receive from us, emails/e-zines on HR related items? If so, please enter:

Your Name (Last): ___________________________

Gender: Male $\circ$ Female $\circ$

E-mail Address: ___________________________

This is in the nature of "Permission Marketing".

This database will be used to carry out Mass-mailing (using MAIL-KING Software). To differentiate, this database to be called

E-ZINE LOVERS DATABASE

Somewhere, we should also have a box such as follows:

How did you come to know about this website?

  • By word-of-mouth $\Box$
  • From print-adut $\Box$
  • Thru a "Partner Website" $\Box$
  • From a poster/notice in college $\Box$
  • Thru a Search-engine $\Box$
  • From media-reports $\Box$
  • Other Sources $\Box$

Once-a-month, total response (absolute nos) & "Percentage %" of each mode should be computed & tabulated as follows

Month

Total Response

Jan

Feb

$\triangleright$ Word of Mouth (%)

$\triangleright$ Print Adut (%)

 

GROUP F

“PARTNER WEBSITES” RELATED FEATURES

  • ✓ Simplification of Partner Kit (like amazon.com)
  • ✓ Tracking Module Extension
  • ✓ Bird’s Eye View

 




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