TROUT'S MANTRA : DIFFERENTIATION

17 Nov 2003

Raju/Sanju/Kartavya,

   

TROUT'S MANTRA : DIFFERENTIATION

"Before you break the rules, know the rules,"

First rule, attaining success to be different.

"Effective strategy is all about differentiation,"

brands needed to create a real reason to buy and not a meaningless slogan.

to ensure differentiation by attributes, which was the only characteristic that would make products unique.

How each of them were able to stand for attributes the ultimate driving experience, safety, engineering and styling.

Consumers want to believe that products can contain a magic ingredient that will improve performance.

Where most consumers did not bother to know what Trinitron was all about.

Do not ignore the competition, focus and differentiation are critical in competitive world and CEOs must be willing to encourage sacrifice instead of growth. 

If,

BMW              = Ultimate Driving Experience

Volvo              = Safety

Mercedes         = Engineering

Jaguar            = styling

Then,

Guru Mine        =

Guru search     = Short listing competence not resumes?

Recruitguru      = The future of webservices

3P jobs.com     = For Executive search, corporate India's First choice

Remember

Owen corning (India) Ltd, has even managed to get a trade - mark (not patent) on color "PINK"!

HEMEN PAREKH