CREATING A BUZZ- CREATING "SMART - MOBS" – CREATING ONLINE "COMMUNITIES"

Abhi

If WWJ/ JAM has to succeed, - really take - off in a big way - we must succeed in generating a "buzz    (around WWJ), especially amongst young generation (Age 16 - 25)

We must get them to,

    . Visit WWJ

    . Use WWJ

    . Talk to friends about WWJ (on mobile)

    . To give us email IDs of friends

    . To use PULL SMS / PUSH SMS Service from WWJ

They won't do any of the above, unless they feel, it is FUN - and then wait to share this FUN with their friends.

Most of them are not looking for a job and are not interested in job alerts.

But someday the will. We don't have to tell them that!

In the meantime, how do we make then visit WWJ? - And get some FUN?

As follows:

Dear Young Friend:

Amaze your friends with your knowledge.

Tell them the names of celebrities who share their birthdates - beside wishing your friends a

VERY HAPPY BIRTHDAY !

All you do is to fill - up the form below. We will do the rest (i.e. automatically sending out birthday greetings to  those friends whose email IDs you enter below - along with the names of celebreties born on some day as your friends)

- SAMPLE

Of course, we will mark to you, a copy of each HAPPY BIRTHDAY email that we send out on your behalf - so you can also call - up your friend. What is more, you can ADD to the list prepared by us, details of any other celebrity - or even common friend Have fun.

Love life

(-and keep away from DRUGS!) 

SAMPLE

Dear Anju

A very happy birthday.

Do you remember that you were born on TUESDAY of course, not !

I forgot, you could not read the calendar - then or now !

Anyway, you had good company on your birthday. Apart from you, the other great people who were also born on

JANUARY 1

If I missed out any lesser mortals, who are currently masquerading as film starts / sports champs/ fashion models etc. enter their names below and bounce back this email to me.

Hey, WHERE/ WHEN is the party ?

Love .

Priya. 

 Abhi

The following have to be important features of "HAPPY BIRTHDAY"

 . It has to be FUN/ MOD

. Sender should be able to

. Edit the "message" (Every relationship between any 2 persons, is UNIQUE and therefore sender wants his/ her own unique message in own unique style/ language to go to other person.

. Again a person certainly does not want the SAME message to FUN, it will become BORNING !

. Sender would also like to "VARY" the message from person - to - person.

. Add names/ details of other celebrities would want to "Show - off" their knowledge (of film starts/ models/ other celebrities etc) to their friends, in order to "Impress" them.

We have to turn this "HAPPY BIRTHDAY" feature into some kind of an "EGO TRIP”!

. Similarly, even the "Recipient" should also be able to ADD details of Celebrities (or even common friends) born on some day - and then bounce back the email to the "SENDER",

Of course, "Recipient" also wants to show off his/ her CURRENT/ UP - TO - DATE Knowledge!

In this process (back & forth bouncing), we want to capture as many NEW names & email IDs as we can! That, really, is our goal! For this reason, we MUST automatically receive a copy of each GREETING that gets bounced back with addition of new names! And we should automatically UPDATE our database, so that the list of DATE - WISE celebrities, keeps growing forever, without any effort on our part!

So, users create their database and they also consume/ use their database! Everybody contributes his/ her own knowledge, whereby, everybody benefits/ gains.

This feature will build powerful community.

h.c.parekh