Friday, 17 February 2006

OUR COMPETITIVE ADVANTAGE

JOBSEEKER SERVICES

Sl No.

FEATURE

Can Monster/Naukri/timesjobs copy/duplicate?

How soon will they try?

What further improvements must we make to stay ahead?

1

Resume Posting

No need. They have better feature.

2

Resume Rewrite (stand taller)

Very Difficult but not impossible. Requires use of Func. Profile Generation

?

3

Resume Courier

Easily—No Problem.

In less than 6 months

4

Resume Blast

No need. They have better feature.

5

ARM

Easily—No Problem.

In less than 6 months

6

Jobsearch—Conventional

No need. They have better feature.

7

Jobsearch—Archival

Easily—No Problem.

In less than 6 months

8

Jobsearch—Benchmark ©

Very Difficult but not impossible. Requires use of Func. Profile Graphs

?

9

JAM / JAB

With some effort/resources. If we tie up with all MSPs—we would have locked their delivery channels. But they can install own SMS server! Billing/collection can pose a problem.

10

You share your Birthday...

Easily—No Problem.

11

J.A.S.

With some effort/resources. They can develop a spider. Our defense lies in tying-up with as many newspapers as possible—before they think of this.

 

JOBSEEKER SERVICES (2)

Sl No.

FEATURE

Can Monster/Naukri/timesjobs copy/duplicate?

How soon will they try?

What further improvements must we make to stay ahead?

12

Recommendation System

Easily—No Problem.

In less than 6 months

13

Instant Gratification (upon posting Job Preferences)

Easily—No Problem.

In less than 6 months

14

Dashboard

Easily—No Problem.

15

"Job Ad Reviewed" Counter

Easily—No Problem.

 

EMPLOYER/SUBSCRIBER SERVICES (1)

Sl No.

FEATURE

Can Monster/Naukri/timesjobs copy/duplicate?

How soon will they try?

What further improvements must we make to stay ahead?

1

Resume Search—Conventional

No need. They have better feature.

2

Resume Search—Archival (Pinpoint)

Easily—No Problem. They can easily display text resumes by this method—but they cannot display Funct. Profile Graphs.

?

Besides matching on "Raw Scores," we will need to introduce factors / weightages to cover: 1. Industry Background, 2. Edu Quali, 3. City Location, 4. Age-band, 5. Exp (yrs)-band, 6. Designation.

3

Resume Search—BenchMark (A) —against a given resume (CLONE)

Very Difficult but not impossible. Requires application of GuruMine.

?

Addition of these factors (and their corresponding "weightages") will dramatically improve the "Relevance/Match-Index" of resumes found.

4

Resume Search—Benchmark (B) —against a given job advt.

Very Difficult but not impossible. Requires application of GuruMine.

?

5

Job Posting—Conventional

No need. They have better feature.

6

Job Posting—Archival (EDIT Method)

Easily—No Problem.

In less than 6 months

Ultimately we must gravitate towards "GuruAd" so that a HR mgr: 1. either types/clicks actual "Designation", 2. clicks on a box on his company's Org. Chart.

 

EMPLOYER/SUBSCRIBER SERVICES (2)

Sl No.

FEATURE

Can Monster/Naukri/timesjobs copy/duplicate?

How soon will they try?

What further improvements must we make to stay ahead?

7

Vacancy Blast—to Search Firms (yet to be introduced)

Easily—No Problem.

In less than 6 months

When a search firm's mailbox receives a "Vacancy E-mail", GuruSearch springs into action to search matching resumes and emails to Job Advertiser with a covering letter. NO manual intervention!

8

Dashboard

Easily—No Problem.

9

Recommendation System

Easily—No Problem.

When an HR mgr clicks on his Company's Org. Chart, GR will search/find/display matching resumes. Org. Chart will be created/maintained on GR by Subscriber.

10

Recharge Your Prepaid A/c

Very Difficult but not impossible. Not possible without first switching over to "Pay Per Click" revenue model—a disaster for them!

11

Download GuruMine / GuruSearch

Very Difficult but not impossible. Developing & then freely giving away will destroy their revenue model—would seem like "suicide."

12

Feedback Form / ARM

Easily—No Problem.

In 6-12 months

13

Harvester—Headhunters' Paradise

Easily—No Problem.

In 6-12 months

Like a spider/crawler, Harvester will keep searching websites of Indian newspapers/magazines and keep downloading "Exec Name/Desig/Company Name" (24x7) and create a NON-MEMBER database.

 

EMPLOYER/SUBSCRIBER SERVICES (3)

Sl No.

FEATURE

Can Monster/Naukri/timesjobs copy/duplicate?

How soon will they try?

What further improvements must we make to stay ahead?

14

Googleset (API) (to be introduced)

Easily—No Problem.

In less than 6 months

Display of "Synonyms/related keywords" the way Visualthesaurus.com shows—when an interviewer clicks on any keyword.

15

Resume Search from Mobile (to be introduced)

With some effort/resources.

In 6-12 months

16

RAM / RAB

With some effort/resources. They will need tie-ups with MSPs—otherwise billing & collection can pose some problem—but not impossible.

17

"Resume Review" Counter

Easily—No Problem.

 

OUR BUSINESS & REVENUE MODEL

Sl No.

FEATURE

Can Monster/Naukri/timesjobs copy/duplicate?

How soon will they try?

What further improvements must we make to stay ahead?

1

Network of Partner Websites

With some effort/resources. Only if they can succeed in installing an "AFFILIATE PROGRAM" that makes money for partner websites.

In 6-12 months

In course of time, we will extend our network to TV channels / IPTV / ISP / Radio channels etc. besides MSPs & Newspapers.

2

.Net Webservices

Easily—No Problem.

In less than 6 months

3

"Pay Per Click" micropayment

Very Difficult but not impossible. Trying to adopt this will destroy their current revenue-model with disastrous consequences—in the short run.

4

Indefinite Validity usage

Very Difficult but not impossible.

Problem with Monster/Naukri/timesjobs is that their current Business Model have made them very profitable. No one in those organisations would dare to ditch this legacy historical baggage!

5

Unlimited Licenses

Very Difficult but not impossible.

6

Link with WWJ (JAM/RAM)

Very Difficult but not impossible. They could setup their own SMS server.

7

ImageBuilder (Func. Profiles)

Very Difficult but not impossible. As our defense, when we permit/enable subscribers to download GuruMine, we must not permit download of our KNOWLEDGE-BASE.

8

Sharing of Job/Resume Databases

Very Difficult but not impossible. Before they can convince other jobsites to share databases, they will need to come up with a revenue-model that benefits partners.

9

Search from Multiple websites

Very Difficult but not impossible.

10

Free Download — GuruMine & GuruSearch

Very Difficult but not impossible. This is our trump-card! If Monster/Naukri try to COPY this, it may well destroy their revenue-model! We intend to replace text resumes (OLD CURRENCY) with ImageBuilder version (NEW CURRENCY).

 

Date on Page: 17-02-06.

Competitive Analysis Table

Sl No.

FEATURE / SERVICE / Busi. Model

Can Monster/Naukri/timesjobs copy/duplicate?

How soon will they try to copy?

What further improvements must we make to stay ahead?

No need. They have better feature.

Easily - No Problem

With some effort/ resources.

PARTNER WEBSITE SERVICES

1.

Don't Waste Your Time

{ They don't need to copy these - since they don't have partner websites

2.

Dashboard

3.

Uploading Print Media Job Advts.

 

 









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