HO HUM
Your Subscriber-base is going
up:
But, your ARPU/month is going
down:
WHAT YOU WOULD LIKE TO HAPPEN?
ARPU
and [17 million subscribers]
below the respective dates.]
This translates into following REVENUE-SCENARIO.
REVENUE
and [17 million subscribers]
below the respective dates.]
HOW (FROM WHERE?) DO YOU
EXPECT ADDITIONAL REVENUE TO COME?
By Sales
VOLUME (increased
subscriber-base)
17 { million} \times {Rs. } 750 {
(ARPU)} = {Rs. } 1275 { cr.}
(i.e. a gain of {Rs. } 675 { cr.})
VALUE (by offering JAM)
17 { million} \times {Rs. } 1500 {
(ARPU)} = {Rs. } 2550 { cr.}
(i.e. a further gain of {Rs. }
1275 { cr.})
HOW WILL JAM contribute those
additional Rs. 1275 crores?
Assumptions
17 { million Subscribers by March
} 2005.
25\% of these will subscribe to
JAM (i.e. 4.25 { million Subscribers})
Each JAM Subscribers will
"make" 10 ONLINE APPLICATIONS (FOR JOBS) per working day
i.e. @ {Rs. } 1/{ per
"**APPLY ONLINE**"},
(Clicks) there will be 42.5 {
million resumes being forwarded to job-advertisers EVERY DAY}
i.e. a daily revenue of {Rs. }
42.5 { million}
OR
an annual revenue of
{Rs. } 12750 { million} { [300
Working Days]}
{ (Rs. } 1275 { crores)}
[Of course, this position will be
reached only by end March 2005 and not at the beginning of 2004/2005.]
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