SUBSCRIBER BASE IMPORTANCE OF SME

Sanjeev

Date: 19-09-03

RecruitGum Subscriber Base

• In your minutes (of meeting dt. 12/09), you have mentioned about targeting SMEs also.
• Most of the 58 companies who have registered for Free Trial are possibly SMEs.
• The importance / value of a long list of SME subscribers on our web service lies in their sheer numbers, not in the amount of revenue they provide.
  Under the 80:20 rule, these SMEs may make up perhaps 80 % by numbers but give us only 20 % of all the money.
• And conversely, 20 % of companies registered will give us 80 % of revenue.
• But it is because of the long-long list of these SME subscribers that we would be able to argue with the giant corporates:

“Look, 369 companies feel completely safe & secure with their private database lying on our web server.
They trust our integrity.

We assure you, you have nothing to fear if your database is on our server.”