PRICING

Sanjeev — 26/09/03 

Marketing Strategies — Pricing 

In today’s “Strategist”, Mukesh Ambani is quoted as: “I would rather have 1 million subscribers paying me a small amount daily than only 3 power plants.” 

To take a fixed landline today, you need to deposit Rs 3,000 which is 2 years’ profit at Rs 1500. 

Within next 18 months (Mar 2005), same BSNL will have more International calls than any service provider – breaking VSNL’s monopoly of 50 years! 

So, next, VSNL’s market share (of IDD) which is 100% will come down to 10%. More bandwidth has been introduced in India, when 4 years ago, it cost Rs 15/- per minute for an international call. 

The same will now become free!! 

And what CAS/set-top-box will do to pay TV channels, Webzines will do to Monster/Naukri/JobsAhead!