THE NEW CURRENCY OF RECRUITMENT

Kartanya

Abhi

Vicky

Inder

ImageBuilder – The New Currency of Recruitment

If plain/unstructured email resumes are the old currency of recruitment, then the ImageBuilders are the new currency.

It is our objective/goal to replace all the old resumes with the new resumes.

i.e., replace all plain/unstructured resumes with the ImageBuilder resumes.

Replace all old currency notes in circulation with the new currency notes.

Whether the old notes are lying with:

• Jobseekers

• Job sites

• Placement Agencies

• Employers

• HR Consultants
  How can we do this?
• How long will it take?
• What will motivate the “old currency holders” to come forward to exchange with the “new currency”?
• At how many places can we/shall we organize such “exchange” to take place? (No. of Currency-Exchange-Counters).
• Why should any organization (whether a job site, a placement agency, HR consultant, or ultimate employer) want to become our “Currency-Exchange-Counter”?

• What is in it for him?

• How does he stand to gain?

• If we are to solely depend upon the jobseekers only to visit recruitguru.com & exchange their old resumes with new (ImageBuilders), then how long will it take?

• How can we entice/lure them to come forward in large numbers?

• What incentive can we offer them?

Companies which first built up countrywide/worldwide distribution networks (dealers/agents/stockists/franchisees etc.) for their goods/services,

and then (subsequently) set up DIRECT SELLING from their own website, ran into serious problems.

Distributors saw a threat in this move.
They felt these companies were trying to save their distribution costs (dealers’ commissions) by bypassing them & booking orders DIRECTLY on their website!

These companies are having a tough time convincing their dealers/distributors, whom they cannot ditch in any case!

The companies NEED these dealers for:

• Physical distribution / logistics support

• After-sales service

But companies like DELL COMPUTERS adopted a DIRECT-SELLING MODEL from day one!

DELL never appointed a single dealer, so they had no problem, no vested interests to resist “model-change.”

Purpose of this digression:

In order to speed up the currency-switch, if we think of roping in many job sites / placement agencies / HR consultants etc. by “Licensing our Gummine/Gumearth”

(where each agent makes some money – a commission – either from us, or from the jobseeker),

then, they will strongly resent/oppose any move on our part at DIRECT SELLING! They will gang up against us (form a labour UNION!).

Of course, no one knows what will work & what will not work on Internet. We must continue to experiment / continue to analyse the results & continue “course correction” as we go along.

Most important thing is that obsession with “in-depth analysis” must not result into “action-paralysis”!