Thursday, 17 April 2003

AD COMPOSE & PLACE MENTOR

Ad-Compose & Place-Mentor

Diagram (Broadcaster Model):

  • Cyber-Cafes

  • News Papers

  • JobSites (3PJobs, Monster, Naukri, JobsAhead, JobStreet, JobsDB, etc.)

  • Colleges/Edu Institutes (for entry-level jobs)

  • Placement Agencies

  • TV Channels

  • FM Radio Channels

  • Own Corporate Website

All connected through: AdCompose Broadcaster

Recruitment process starts with a Section Manager sending to Central Personnel Officer (CPO) a MANPOWER REQUEST FORM for his approval & further action.

  • In case of companies where there are “local” Personnel Officers, this form may get routed through them.

  • It is also possible that under a “decentralized” model, a local personnel officer is himself empowered to approve & initiate further action.

And of course, there can be small/medium-size companies where the boss/owner himself acts as the Personnel Officer as well as Section Manager!

In any case, someone has to draft/compose a job-advt & get it printed in a newspaper.

Nowadays, bigger companies post such job-adverts:
→ on their own website
→ on “jobsites”

This could be in addition to PRINT MEDIA.

But when we design/develop an “AdCompose” tool (I feel like changing the name to “Broadcaster”), it should be capable of exploiting many other “MEDIA” through which to reach out to potential job-seekers.

These (possible) media are shown in diagram above. This is an example of “Networking”.

But, it will not be possible to enter into alliances/agreements with all these “channels/media” from day one.

That would happen over years!

That would only happen when each prospective Media-Owner finds that:

  • a large no. of respected corporates are composing/broadcasting their job-adverts using 3P’s webservice.

  • it is in his (selfish) interest to…


publicize these job-adverts in his media for the benefit of his readers/viewers/users.
If he gets convinced that publicizing these job-adverts would generate a lot of reader/viewer interest and push-up his monthly/daily “subscription/viewership/ readership”,
and, as a result, he would get many more “paid” adverts,
then, only, he will bite!

Popular TV serials work on this principle.

But, whether it takes 2 years or 5 years, we must make provision in “Broadcaster” for all the above-mentioned media/channels.

Because, only if we are ready with the software, can we approach any media.

And in each media-group, we could need to convince the top 2/5 leaders to become “Early Adopters”. The rest will follow.

Simultaneously
When we claim to our corporate subscribers of our webservice that our “Broadcaster” tool will ensure that
→ their job-advert will reach 100 TIMES more candidates (as compared to use of only ONE media viz. newspapers)

→ they (the subscribers) will receive 10 TIMES more resumes against each job-advert that they compose & broadcast thru our webservice.

→ their job-advert cost per resume received will drop to a few np as against a “few hundred rupees”.

Then, I am sure, the subscribers too would get “locked-in”. Besides vastly simplifying the task of “composing a job-advert”, they can now broadcast it to millions of potential candidates in one day – and start receiving resumes within a few hours!

But,
when it comes to “Placement Agencies”, there is a “conflict of interest”!

Even if we succeed in sending a client’s job-advert to 1000 placement agencies, why should they forward “open/blind” email resumes (of their candidates) to 3P’s web-service subscribers? Once name/contact info of a candidate is known to the advertiser, he can simply by-pass that placement agency & directly approach the candidate. And that placement agency would never even come to know!

So, obviously, if a placement agency cannot somehow collect its “fees” from the job-advertisers, it would never agree to send resumes.

Module: Ad-Compose & Place-Mentor

1. Core Idea

  • A tool for corporates to compose & broadcast job ads ("job-advt") across multiple media channels simultaneously.

  • Removes reliance on any single medium (like newspapers) and dramatically increases candidate reach.

2. Ecosystem & Channels

  • Ad-Compose Broadcaster acts as the hub.

  • Distribution channels:

    • Job sites (3PJobs, Monster, Naukri, JobsAhead, JobStreet, etc.)

    • Corporate websites

    • TV & FM radio channels

    • Newspapers

    • Cyber-cafés

    • Colleges & education institutes (entry-level jobs)

    • Placement agencies

This design multiplies visibility for each job advertisement.

  • Resumes sent to corporate subscriber will hide the name/contact info. of candidates.

  • Email will suggest that the corporate-advertiser may directly get in touch with the concerned placement agency in case of interest in any particular candidate AND directly settle his “terms”.
    A copy of our email will be sent to concerned placement agency (along with shortlist/display table of candidates & copy of job-advt.) so that, if interested, the agency can also directly follow-up with the advertiser.

  • Obviously, for each “automatic” transaction (emailing/resume-sending etc), the concerned placement agency as well as the corporate would have to “pay per-use”. After all, we are giving our platform, allowing him to “sell” his candidates to clients all over India!

  • This module (especially designed for placement agencies) may be called

PLACE-MENTOR.

(Signed)
12/04/03








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