COMMUNICATION TOOL

Abhi – Rajeev

 

COMMUNICATION TOOL

Our “house of success “following 4 walls.

à  A large database (especially Non-Member)

à  A Pin-point search (Keyword project)

à  Superfast Communication (email/SMS/Voicemail/Phone)

à  Flawless order Execution System

This “House” would be incomplete if any one of the walls is missing ! Construction of all 4 walls must progress simultaneously.

As far as “Superfast Communication” is concerned, please read enclosed notes-and this article.

As far as shortlisted MEMBER candidates are concerned, CA (Consultant Assistant) Tool has come built-in feature to send out emails (since all “members” have email ID ) eg: Interest letters.

But “Non-Members” do not have email-ID’s. They only have office/resi/mobile phone no’s.

If our Consultant wishes to talk to a very Senior Executive (non-member), of course, she will phone & explain our “Assignment” & whether it interest him/her. But such personal/individual phone-calls will be with only a few, very Senior Executives. But, in case of a majority of our Search-assignments, our consultant would like to send-out a SMS or Voicemail message (standardized) to 50/100 middle level managers-rather  than phone & explain to each of them, one-by-one. She may talk on phone with 10/15 who respond positively to our SMS. So we need a MESSAGING TOOL (-and a Service Provider?) Coupled/integrated into our NON-MEMBER database search. Please apply your mind on Constructing the 4^th Wall !

 

 

Hemen Parekh

 

 

 

 

 

 

 

 

 

 

 

Communication Tool

 

The three important dimensions of this tool are:

Ø  Target Recipients

                           (To whom do you want to send your message ?)

Ø  Message

 

(what is the “Content” of your message ? Is it a STANDARD PRE-COMPOSED message  pick-up from a LIBRARY of messages

 

OR

 

Is it a UNIQUE message, specially composed for the Target group, for a “Specific” / one-time purpose ? )

 

Ø  Mode

 

(How do you want the message to go)

 

-          Email (with or without VIDEO-CLIP)

-          SMS

-          Voice Mail

-          Fax

Etc.

This tool will exclude one-to-one phone-calls, where we will have a Simple/bought-out

“DIALER SOFTWARE”.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

                                                                      Past Clients

 

                                                                        Current Clients

 

 

                                                                     

EXECUTIVES

                                                                      Potential Clients

Members

                                                                      (Industry wise selection)

 

                                                                Appointed by us in the Past

 

Interest Groups

Franchisees

Non-Members

                                                               Rest (Webforms + email resumes)

 

 

 

 

                               

                                Interview Experts

                                Partner websites

                                Colleges

                                Placement Agencies

                                Computer Institutes

 

 

 

 

 

 

 

To Clients (Past/Present)

·         Soliciting further business

·         Requesting feedback on recently completed “Search – Assignment”

·         Asking for “Suggestions” on what can we do to improve our service

·         (Conducting Market-Surveys) Asking what “new” Services they would like us to add.

·         Keeping informed of new services added

 

                     To Corporate (Potential Clients)

·         Soliciting Business, enclosing

·         Our past/current client list

·         Function/Designation wise appointments made by us in recent past

·         Our speciality/niche areas

·         Our methodology

·         Our resources

·         Quality/Quantity of our databases (Member/Non-Members)

·        

MEMBERS

EXECUTIVES

Online assignment tracking

 

 

 

·    Birthday Greeting (Automatic on website)

·    “Edit” Reminder (                “              “              )

·    Broadcasting our Current “Search-Assignments” (to select groups) - based on their “Interest-Criteria” known to us

·    Broadcasting a specific “search-assignment” to “Shortlisted” members (thru Module 1) to know their interest

·    Interview schedule & Requesting confirmation (thru OES)

 

 

 

 

 

 

 

 

 

 

 

 

 

Broadcasting our Current “Search-Assignments” (thru Voice-Mails based on our “Assumptions” as to what kind of “positions” would they be interested.

This “broadcasting” could also be done thru

-          Email (if we know email ID’s)

-          SMS (if we know mobile no’s)

 

                                                   Asking them to submit their resume online on our website

 

 

                                                  Of course, to all level of “Non-Members”, we could send emails/SMS or  

                                              even phone-calls, offering to find

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(Vikram)

Our “in-Box email reader” application/feature, must be able to differentiate a “Resume” from other emails & then forward only the “Resume-emails” to GuruMine. That would greatly simplify a subscriber’s life

 

“Spam Genes”

                We could make a list of keywords that we expect to find only in “Resume-Emails” & in no other type of emails. These would be our “Resume-Genes” ! If these “Genes” are present, then we know it is a “Resume-email” ! This is like “Black or White” / present or absent / 0 or 1 / yes or no. But such absolute/unique Keywords will be rare.

However, we can always find several WORDS, whose, probability (frequency of occurrence) is Very High (0.9) in an “ “Resume-Email” but very low (0.01) in ordinary email, eg:

Ø  Resi. Add (city Name)                    

Ø  Edu. Quali.                          Have you ever seen these being used in general email?

Ø  Date of Birth

 

 

 

 

Hemen Parekh

21/11/2003