Saturday, 9 January 1999

MASS CONTACT MARKETING

MASS CONTACT MARKETING.

Today, we have no feature/facility of "AUTOMATIC EXTRACTION" of:

  • Addresses
  • email add.
  • Phone No (off/Resi)
  • Mobile No.
  • Fax No.

etc. etc.

and create MASS-MAILING DATABASES.

We need such (creation) databases of:

  • Members (active jobseekers)
  • NON-Members (passive jobseekers)
  • Corporate Members (who have submitted their profiles on our website or posted job-advts)
  • Corporate Non-Members (any Company - a potential client; especially those who have been advertising their jobs in print media)
  • Engg. Colleges / Mgmt Colleges
  • Compu. Edu. Institutions
  • Vendors / Suppliers
  • Personnel Managers
  • NIPM Members
  • NASSCOM "
  • CII "
  • FICCI "

etc etc.

To each category, we need to send out regular MAILERS (Snail Mail / e-mail).

To each category, we need to make phone-calls or send VOICE-MAILS (at office or residence).

To each category, we need to send SMS messages over their mobiles.

We need a system to automatically compile such databases, by extracting information from:

  • Resume Forms
  • Visiting Cards
  • Membership Directories $\left.\text{These may require manual data-entry.}\right\}$
  • Corpo. Profile Forms
  • Edu. Insti. Forms
  • Job Advt. - Posting (online / offline)

Using "MAIL-KING" software (which we have already installed), it should be possible to carry-out MASS COMMUNICATION CAMPAIGN:

  • for any given category
  • using any mode (phone/fax/email/voicemail/SMS/post)

Only manual effort should be to "compose the message" & "select the Category & select the MODE."

MESSAGE $\rightarrow$ CATEGORY $\rightarrow$ MODE.

 




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